Insider recently talked with Tracey Hess, the Sales Administrator at New South Outdoor, which has few account delinquencies, even post covid. Hess thinks delinquencies are low for three reasons. We don’t put collections on the sales people. I thing that makes for awkward relationships for them. If they end up […]
Insider sat in on last week’s OAAA chief marketing officer roundtable. The OAAA’s Stephen Freitas asked each panelist to describe the past year in one word and this is what they said. OUTFRONT’s Jodi Senese: Transformational. Clear Channel Outdoor’s Dan Levi: Oi, meaning, when is 2021. Intersection’s Esther Raphael: Cancelled. […]
On last week’s Billboard Insider podcast Chris Cowlbeck talked about 4 IBO public service initiatives. The first one that comes to mind is one that we’ve had for a couple of years…Operation Christmas shoebox…They pack these shoeboxes and send them to kids in third world countries. Everybody feels good about […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Big Outdoor – a provider of premium, high-impact digital billboards in Australia – today announced the launch of programmatic capabilities powered by Vistar Media. Big Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is […]
Company: Outdoor Displays, Inc. Market: Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN 37912 Phone: (865) 357-9077 Email: info@outdoordisplaysinc.com Outdoor Displays owns 47 billboard structures in Tennessee. The structures are primarily located east and north and west of Knoxville. The firm was founded in 1997 and is owned and operated by Dan, Danny […]
Some Halloween Artwork that Insider saw from a few of our friends. Stay safe and have fun. [wpforms id=”9787″] Paid Advertisement
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Mixed views as to whether out of home clients are paying slower. Grey Outdoor’s Grey Vick had slow pays from April to July but things have improved since October. We saw an increase in average receivables from April to July. A similar increase to what Lamar has experienced. However in […]
The Geopath Mobility Report dated October 29, 2020 says that average daily miles traveled are 93% of pre-covid levels. This is down slightly from 94% of precovid the week prior. Average daily miles travelled increased in 24 of 50 states in October versus September. Daily miles travelled remained the same […]
