Out of Home landmarks the BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were powered down to mark Earth Hour this weekend (Saturday, March 22 at 8.30pm). The outdoor locations are joining other prominent landmarks including the London Eye, the Tate museums and Buckingham Palace […]
Other News
Company of the Day: AdWalls
Company: AdWalls Markets: Nationwide Address: Honolulu, Hawaii Email: info@adwalls.com Phone: 808-526-2022 AdWalls operates a plant of large format ads in malls, office buildings and parking garages throughout the US, including Honolulu. The company was started 20 years ago. Jeff Zimmerman is founder and co-owner. To receive a free morning […]
Billboard Insider Classifieds March 22, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
OOH Sales: Overcoming Prospecting Mistakes, How is Your Behavior?
Two weeks ago, in Billboard Insider, we launched this three-part series on Overcoming Prospecting Mistakes by addressing key mental and attitude errors that can hinder success. At the heart of our Success Triangle—a core principle of OOH Sales Mastery—are three fundamental pillars: Attitude, Behavior, and Technique. Long-term success comes from […]
What a Fine Mess This Is
By Glyn Williams, CEO, Skies Above Media Our industry has been talking about OOH measurement for decades. Yes. Decades. When I first started in the OOH industry in 2002 my manager explained DECs to me but said the industry was working on revising the impressions modeling. We then officially began […]
Company of the Day: Advert Outdoor
Company: Advert Outdoor Markets: Pennsylvania Address: PO Box 458, New Oxford, PA 17350 Email: josh@advertoutdoor.com Phone: 717-624-1688 Advert Outdoor was started in 2001 as a vehicle marketing and on-premise sign company. The company operates a billboard plant in of 6′ by 12′, 12′ by 24′ and 10′ by 30′ static and […]
A Traffic Metrics Perspective for Local OOH Price Optimization
Insider caught up with IBO CVO Chris Cowlbeck for his comments on recent stories from CFO of Outfront Matt Siegel, CEO of Lamar Sean Reilly and former CEO of Adams Kevin Gleason addressing their growing concerns on Geopath and the implication for independent operators. Chris, many of our readers tell […]
Interim CEO Rob Peterson on Geopath’s 2025 Budget and Goals
With all the conversation this week related to Geopath and measurement, we asked Rob Peterson, the interim CEO at Geopath and Managing Director at The Wyse Group if he could answer a few question about Geopath’s financial situation and current operations. Geopath is financially struggling. What’s caused the financial difficulties […]
Wilkins Media Announces Expansion into the UK
London, UK – March 17, 2025—Wilkins Media, the most established independent out-of-home buying specialist firm in the world with 60 years of experience, is excited to announce expansion into the UK with the appointment of Donald Fenton, Gareth Prest, and Keith Lammie as Directors of Client Partnerships as well as […]
Company of the Day – Adsposure
Company: Adsposure National Headquarters: 10810 Kenwood Road, Blue Ash, OH 45242 Phone: 513-554-8100 Markets: Cincinnati Des Moines Fort Worth Indianapolis Kansas City Northern Kentucky Youngstown Since 2003, Adsposure has successfully demonstrated the power of transit advertising to leading advertisers across a wide range of industries. Helping advertisers do more than […]