Other News

Melody Roberts on Who Owns The Design

In Who Owns The Design, Billboard Insider asked for comments on whether an Out of Home company should restrict the uses of  the creative it generates.  Out of Home Creative’s Melody Roberts comments: I haven’t listened to the OAAA legal seminar, so I can only provide insight into how my […]

How Do You Keep Track of Leases?

A reader asks: Are you aware of any software out there that is specifically for the real estate side of the business? I know that there are some features in Apparatix and Billboard Planet that help manage when leases are to be paid, the terms of the lease, and what […]

YESCO Installs Iconic Las Vegas Sign

YESCO fabricated and installed an iconic welcome sign on the Las Vegas Strip.  The 80 foot tall arch spans Las Vegas Boulevard between St Louis avenue and Bob Stupak avenue at the base of the STRAT Hotel Casino.  The blue illuminated arches feature a retro pink Las Vegas emblem.  Yesco […]

Kinetic Wins OAAA Media Plan of the Year

WASHINGTON D.C. (December 17, 2020) – Today, the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, announced the winners of its 21st Annual OOH Media Plan of the Year awards. This year’s OOH Media Plan of the […]

Company of the Day: Railroad Outdoor

Company:  Railroad Outdoor, LLC Markets: Georgia Headquarters: 4110 Maple Dr, Atlanta, GA 30305 Phone: 800-977-6889 Railroad Outdoor, LLC develops, operates and manages static and digital billboards throughout Georgia.  The company was formed in 2010 by two Atlanta commercial real estate brokers, Mike Fitzgerald and Kelly Shaw.  The name Railroad Outdoor comes from the […]

Insider Tests Blip’s Results

In 2018, we reported that YESCO achieved an 11% increase in revenues by installing Blip on digital billboards, and was satisfied with Blip’s service. Billboard Insider wanted to verify the generally positive feedback about Blip so we installed Blip on a 10’ by 30′ digital billboard in Sherman, Texas.  Blip […]

Tips for Extending Digital Billboard Life

On this week’s Billboard Insider podcast Daktronics Out of Home Market Manager Collin Huber talked about things a company can do to extend the useful life of digital billboards: “There are some companies that even though we ship signs at 8,500 nits brightness levels, they’ll start off by only operating […]

Who is Mayor Pete?

By Ken Klein OAAA Executive Vice President, Government Affairs   President-Elect Biden plans to nominate former South Bend Mayor Pete Buttigieg as transportation secretary, replacing Elaine Chao of President Trump’s Cabinet. Mayor Pete snapshot: He’s 38 Rhodes Scholar Navy veteran, deployed to Afghanistan in 2014 Mayor of South Bend, IN […]

Clear Channel Outdoor and Bombora Partner

New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today introduced a more effective way for brands to reach highly coveted B2B audiences as they leverage the company’s audience planning solution: RADARView®. In a new partnership and data integration with Bombora, the leading provider of B2B intent […]

Company of the Day – Red Rock Outdoor

Company: Red Rock Outdoor Headquarters: 133 West 25th Street, 3rd Floor, New York NY 10001 Market: New York City Phone: 212-404-2758 Email: info@redrockoutdoor.com Founded in 2009, Red Rock Outdoor is a New York based Out-of-Home company providing a full array of OOH products to the New York Area.  Those include: […]