Other News

Company of the Day: Premiere/Art Outdoor

Company: Premiere/Art Outdoor Advertising Markets:  Montana Address: 623 Mountain View Drive, Bozeman, MT  59718 Email: mclyde21@gmail.com Phone: 406-599-5909 Premiere Outdoor operates a 192 face out of home plant in the following markets: Missoula, Great Falls, Helena and Bozeman.  The company was formed in 1990.  Insider talked with Matt Clyde after […]

Link Media: Most of the things we are looking at are tuck-ins.

Alex Rozek (center) and Adam Peterson (right) appearing at the Wells Fargo TMT Summit Boston Omaha’s Co-CEO’s Alex Rozek and Adam Peterson made a rare public appearance at the Wells Fargo TMT conference this week.  Here’s what they said about Boston Omaha’s Link Media Outdoor subsidiary. On why Link has […]

Out of Home CPM’s by Industry Segment

Here is PJ Solomon’s CPM (cost per thousand impressions) comparison for Out of Home and other forms of media. Source: PJ Solomon Media Monthly November 2020 The PJ Solomon data only uses four segments – bulletins, posters, transit, place-based).  It also shows a cpm range.  Here’s a more detailed table […]

Forgiven!

Our outdoor company, Circle City Outdoor, received an early Holiday present with a short email message from our bank, that was so, so sweet…         And with the completion of a very short online form (about two pages worth), attaching two quarters worth of 941’s and a […]

Vistar and DISPLAYCE Bring DOOH Exchange to France

NEW YORK & PARIS (December 1, 2020) – Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), is partnering with DISPLAYCE, the leading France-based DOOH demand-side platform to launch the first real-time bidding open exchange for OOH in the French market.   This new collaboration with […]

Company of the Day – Premium Outdoor

Company: Premium Outdoor Markets: Florida Panhandle Headquarters: 3001 S. Highway 77, Lynn Haven, FL  32444 Phone: 850-819-5381 Email: LISA@PREMIUMOUTDOOR.COM Premium Outdoor is an independently owned company with over 140 faces located in Panama City and Bay County, Gulf Co., Jackson Co., and Washington Co., Florida. The company operates 14 Watchfire, […]

Lamar to Pay $0.50 per Share 4Q Dividend

Lamar announced its December 2020 dividend at $0.50 per share.  This equates to a dividend yield of  2.5% on Lamar’s current share price of $80. Lamar paid a $1 per share dividend prior to covid which equated to a 4-5% yield.  The company cut the dividend from $1.00 prior to […]

Setting The Stage For Success

By Christina Radigan OAAA, Chief Marketing Officer I am excited to join OAAA as Chief Marketing Officer to help evolve our organization into an even more agile and effective marketer for the OOH industry. I have over 15 years of strategy, marketing, research, and communications experience at Omnicom Media Group’s out […]

Lamar Renews Palm Beach Transit Contract

Baton Rouge, LA – December 1, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, announced that the company has been awarded a new contract to continue managing all transit advertising for Palm Tran, Inc., the public transit system serving Palm […]