Other News

Bluebolt Outdoor Installs Solar-Powered Benches

April 02, 2024 08:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Bluebolt Outdoor LLC, a division of Blue Outdoor, in collaboration with California State University – Dominguez Hills and its sustainability unit has installed solar-powered benches on campus. Provided to the university at no cost, the benches offer students, faculty, and […]

Digital Outdoor Advertising Partners with Apparatix

Digital Outdoor Advertising (DOA), a woman-owned network connecting ad agencies with consumers across the U.S., partners with Apparatix to transform outdoor advertising sales. This collaboration integrates DOA’s vast billboard network with Apparatix’s real-time inventory technology, making RFP responses faster and more efficient. Apparatix’s platform offers immediate access to billboard availability, […]

Company of the Day – Las Vegas Billboards

Company: Las Vegas Billboards Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118 Market: Nevada Phone:  (702) 837-7822 Email: info@lasvegasbillboards.com Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 35 years. Dave […]

Robert Wallace on Selling Southeastern Media and What’s Next

Last week Robert Wallace announced the sale of SouthEastern Media Corporation’s out of home assets in Lynchburg, Virginia to McWhorter Investments.  Wallace started Southeastern Media in 2012 and had 14 digital billboard faces.  Billboard Insider talked to Wallace about the sale. What factors entered into your decision to sell? It […]

OAAA Announces Inaugural Future Leaders Class

OAAA and OOH UNITED are thrilled to announce the exceptional delegates selected for the 2024 Future Leaders program. This groundbreaking initiative was designed to empower and support the next generation of leaders in the out of home industry. Selected from a competitive pool of applicants, the winners demonstrated outstanding talent, […]

LinkNYC to Receive $20 Million Upgrade

NEW YORK, NY— Today, LinkNYC announced a $20 million state-of-the-art upgrade program for its groundbreaking digital OOH advertising network. The effort enhances LinkNYC’s ability to serve millions of New Yorkers with free Wi-Fi, content, and advertising as the program enters its ninth year. The initiative introduces striking upgrades to enhance […]

Departure Media Secures Des Moines Airport

Charleston, SC, April 2, 2024 – Leading airport advertising company Departure Media has embarked on a new partnership with Des Moines International Airport (DSM). The firm was named the winner of the airport advertising concessions contract following a competitive bid process. Departure Media will manage the design, implementation, sales, and maintenance of the advertising […]

Vistar Media Launches New Vistar Academy Learning Certification

The free educational resource equips participants with the tools they need to expertly and confidently sell programmatic OOH capabilities     NEW YORK – April 3, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has introduced a new certification, “Accelerate: Selling Digital Out-of-Home” […]

Company of the Day: LeClair Calihan

Company: LeClair Calihan Markets: Arizona Address: 2850 E. Camelback Rd., Suite 270, Phoenix, AZ. 85016 Email: ted@leclaircalihan.com Phone: 602-616-0533 LeClair Calihan was found in 2018 by Ted LeClair and Phil Calihan.  The company operates 136 out of home faces including 22 digital faces in Arizona.  LeClair Calihan is a member of […]

Talk About the Client’s Business, Not Advertising

Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation  with Chris Lytle who has trained sales professionals for 44 years.  Last week Kevin and Chris  discussed the importance of sales manager courtesy calls.  Today they explain the importance of talking about the client’s business. Why a sales rep […]