Company: Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin Headquarters: 3801 Capital City Blvd., Lansing MI 48906 Phone: 770-333-0399 Adams Outdoor is the 4th largest out of home company in the United States with over 10,000 total faces, including 350 digital faces clustered in 7 states: Illinois Michigan North […]
US out of home revenues grew faster than inflation in each of the four quarters of 2024. Out of home revenues grew 4% for the year. Inflation was 2.6% for the year. Keep inflation in mind as you go through ad contract or lease renewals. To receive a free […]
Vehicle miles travelled grew 2% in Janaury 2025. Miles traelled increased the most in the West. Miles travelled declined in the south Atlantic due to storms. Here’s the January 2025 FHWA Traffic volume trends by region. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]
Vistar’s modern technology stack enables Western Union’s seamless management and monetization of more than 2,200 digital out-of-home screens March 25, 2025 09:00 ET | Source: Vistar Media NEW YORK, March 25, 2025 (GLOBE NEWSWIRE) — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced an agreement […]
This is an opportunistic time to muscle build your local OOH sales organization. The two immediate prime areas of local OOH sales recruitment are local radio and local cable TV sales reps. The reasons these reps are so valuable are: Radio/cable TV have focused on developing local direct advertising business […]
Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has partnered with Alpha Publicidad Exterior, one of Spain’s most well-known out-of-home (OOH) media operators, to drive further growth and innovation across Spain’s flourishing OOH market. The strategic partnership will see Wildstone and Alpha develop opportunities to […]
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Company: Invision Outdoor Headquarters: 1333A North Avenue, Suite 636 New Rochelle, NY 10804 Market: New York Phone: 917-797-9179 Email: nwalker@invisionoutdoor.com Invision Outdoor is a female-powered advertising firm focused on transforming the Big Apple’s advertising scene. Their focus is on their highly sought-after wallscapes and bulletins, strategically sprinkled across NYC’s coolest […]
By David Burrick, Intersection, Chief Strategy Officer The Book of Genesis tells the story of the Tower of Babel, where Noah’s descendants all speak a common language and decide to build a tower to the heavens as a sign of their unity and strength. In the story, God feels threatened […]
The out of home industry isn’t immune from hacking and phishing. Billboard Insider is aware of these recent attempted hacks: An out of home company sent an out of home lender notice of a financial statement available to view via dropbox. The file was unsolicited. The out of home lender […]
