“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
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Are You Ready to Be the Leader Your Team Needs in 2025?
Being an exceptional OOH sales leader requires more than achieving revenue goals. True leadership is about cultivating a culture of accountability, motivation, and growth while preparing your team to thrive in an ever-changing market. To excel, OOH leaders must hone four critical traits: coaching, motivating, accountability, and recruiting. Let’s explore […]
Final Update on the 2024 Outdoor Associations by State
A big shout out to Andy McDonald of the OAAA, who put significant energy into getting us a completed look at each state, whether they have an association and contact information for the states that have an active Out of Home organization. What if your state does not have an […]
Public Out of Home Company Valuations at December 2024
Here’s a breakdown of out of home company enterprise valuations which were presented in Solomon Partners December 2024 Media Monthly. Enterprise Valuations as a Multiple of 2024 Cashflow (EBIDTA) Billboard Insider’s take: National CineMedia company is valued at 16.5 times estimated 2024 cashflow (EBIDTA). National Cinemedia puts ads in […]
Company of the Day: Turner Outdoor
Company: Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX 78130 Phone: 830-609-SIGN Email: info@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for over 30 years. The company has 27 billboard structures located on I-55 between San Marcos and San Antonio. Most of the billboards are 14 by 48 double […]
Rothfelder on Marijuana Outdoor Advertising
The Fifth Circuit Court of Appeals decided on November 22, 2024 an interesting First Amendment case involving the advertising of marijuana. Here’s the facts: The State of Mississippi passed in 2022 the “Mississippi Medical Cannabis Act,” which authorized the sale and use of marijuana for certain medicinal purposes. The Act […]
Write Down Your 2025 OOH Goals
Fellow OOH AE’s and Managers…we are in the stretch run! It’s the last few days before Christmas, and New Years is right around the corner. Now is the time to work on and WRITE DOWN those goals for 2025. I just finished GOALS! By Brian Tracy and wanted to share […]
Daktronics and Cree LED Enter Licensing Agreement for LED Display Technology
Daktronics licenses Cree LED’s patented technology in a multi-year global agreement announced today. (Photo: Business Wire) December 17, 2024 07:15 AM Pacific Standard Time DURHAM, N.C.–(BUSINESS WIRE)–Cree LED, a Penguin Solutions brand (Nasdaq: PENG), and Daktronics (Nasdaq: DAKT), today announced a multi-year, global patent license agreement effective December 2024. With limited exceptions, this agreement […]
Company of the Day – Transit Advertising, Inc.
Company: Transit Advertising, Inc. Headquarters: 4401 S 91st E Ave, Tulsa, OK 74145 Markets: Oklahoma, Missouri, Texas Phone: 918.270.2366 Transit Advertising, Inc. has more than 20 years in the industry and is the only advertising agent for transit services in: Wichita Falls, TX Columbia, MO Tulsa, Norman, Oklahoma City & […]
OUTFRONT CEO Jeremy Male Retiring
OUTFRONT CEO Jeremy Male is retiring in 2025 after 10 years in charge. Here are excerpts from the letter agreement with terms of Male’s retirement, sponsored and analyzed by SignValue December 16, 2024 The Board of Directors (the “Board”) of Outfront Media, Inc. (the “Company”) expresses its deep appreciation for […]