The Out of Home (OOH) advertising industry is preparing for one of its most anticipated events of the year—the Fall IBO (Independent Billboard Operators) Conference. This exclusive event promises to be a highlight in the OOH calendar, uniting industry experts, thought leaders, and operators for exploration, learning, and networking. […]
Other News
Oooops
Last week Gwinnett county Fire and Emergency Services performed a high angle rescue involving a boom truck pinned against a digital billboard. Looks like something went wrong when someone was working on a Clear Channel Outdoor digital. The individual involved was lowered to the ground safely and sustained only […]
Company of the Day: Parker Outdoor
Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is a family-owned and operated billboard business which started in 1987. The company has an out of home plant with more than 164 faces including 9 digital screens in Washington, Idaho and Arizona. The […]
Billboard Insider Classifieds August 3, 2024
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Understanding Commercial Loan Documents
Many first-time commercial borrowers are shocked by the number and complexity of loan documents to get a “simple” business loan. As a retired banker, I can assure you it is no picnic for lenders either. Almost everyclause in every document has been added due to something that has gone poorly […]
Lamar Announces $400 Million Equity Distribution Agreement
Lamar Advertising Co (NASDAQ:LAMR) announced this week in an 8-K filing that they have entered into an equity distribution agreement involves major financial institutions, h J.P. Morgan Securities, LLC, Wells Fargo Securities LLC, Truist Securities, Inc., SMBC Nikko Securities America, Inc. and Scotia Capital (USA) Inc. as its sales agents. […]
Register Now for OAAA’s 2024 Safety Seminar
Registration for OAAA’s 2024 Safety Seminar is now open. Presented in partnership with Formetco, the event will take place on October 1-2, 2024, in Duluth, Georgia, at Formetco’s Corporate Facility. OAAA’s 2024 Safety Seminar will provide attendees with crucial insights into the latest safety protocols, industry standards, and compliance requirements. […]
Company of the Day: Overall Murals
Company: Overall Murals Market: Nationwide Headquarters: 874 Kent Ave/Ground Floor, Brooklyn, New York, 11205 Phone: 718-783-0835 Email: info@overallmurals.com Overall murals specializes in large-scale, hand-painted murals in the following cities: New York Los Angeles San Francisco Chicago Boston Atlanta Austin Nashville Seattle The company was started by Dmitry Pankov and Angel Saemai in 2010. […]
Five Tips for Effective OOH Sales Coaching
There is no one-size-fits all sales coaching model. There are only approaches that have been shown to be successful in particular situations. As the coach, you must identify each individual salesperson’s personal “success code” – and use that code to unlock the salesperson’s potential for success. Here are five tips […]
Results of Lamar & Make-A-Wish Year Long Digital Campaign
Last year, Insider shared Lamar Advertising’s announcement of a year long partnership with the Make-A-Wish Foundation. Lamar recently released details of the partnership and we provide that information below. With more than 1 billion DOOH impressions generated nationwide, Lamar’s in-kind partnership with Make-a-Wish was a smashing success. Across 1,300 digital […]