By Scott Bell, CEO, Bell Media Billboard company owners are often apprehensive about investing time, energy, and resources into building a strong online presence. This apprehension is understandable given most new business sales have historically been sourced through cold-calling, networking, referrals, and self-promos on billboards. I’m here to share why […]
By Dr. Saikrishna Gajavelly, CEO Mera Hoardings Out Of Home Advertising Roots Found In Ancient India Date Backs To 3-5000Bc Outdoor advertising is one of the most affordable forms of marketing in the Sign industry. Even the ancient world had Billboards or Signboards something a lot like them. Indus valley […]
Daktronics released financials for the three months ended October 31, 2020. Revenues are down but the company stayed profitable due in part to expenses cuts. Here are the highlights from the earnings release and earnings call. Revenues declined by 27% to $127.4 million for the three months ended October 31, […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Red Sunset Land Outdoor Advertising Markets: Minnesota Address: 9186 Raps Rd, Cook, MN. 55723 Email: info@redsunsetland.com Phone: 218-780-0477 Red Sunset Land Development operates a two two-sided static billboards with a total of 4 faces in Cook, Minnesota. In addition to the out of home business, the company buys and […]
Don Avjean was nice enough to check in with Insider the other day. Don, recently the VP of Government Affairs for OUTFRONT Media, is living in Florida and enjoying retirement and the opportunity to work on his golf game. While he is greatly enjoying retirement, he did say that he […]
By Neil Bell, New South Outdoor How does your outdoor business attract new business? If you are like me, you focus on calling prospects and putting “Available” on your unrented displays. Do you ever wish there was another channel or medium that produced noticeable and repeatable results? I sure have. […]
Accretive Media CEO Craig Benner makes five predictions for 2021. 2021 is the year of calm and stability With all the drama of 2020 and all the hot button issues which could create an explosive 2021, I predict an uncontroversial next 12 months. 2021 will be the year of healing. […]
OAAA and Adweek put on a two hour conference – Elevate Out of Home 2020 – last week consisting of interviews with CMO’s about how their companies use out of home. OAAA President and CEO Anna Bager asked Hyundai CMO Angela Zepeda to talk about out of home and she […]
December 9, 2020 – Captivate, North America’s leading location-based digital video network, today announced a strategic partnership with Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, enabling programmatic buying of Captivate’s network of premier office and residential media inventory through both the private marketplace (PMP) and […]
