Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland. Many of the boards are double stacks. The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, West Virginia […]
Lamar CEO Sean Reilly said Lamar will resume capital expenditures and acquisitions in an appearance at the Goldman Sachs Communicopia Conference. On spending money again. The first thing is beginning to play a little offense…we are beginning to do that by freeing up some capexp dollars and some acquisition dollars…that’s […]
OUTFRONT is holding billboard pricing and resuming capital spending according to Jeremy Male. Here’s a selection of his comments at yesterday’s Goldman Sach’s Communacopia conference. Pricing We much prefer to maintain rate integrity…If we have an advertiser that’s paying $100, we’d much prefer to provide some incremental benefit, extra space […]
Yesterday Clear Channel Outdoor Holdings announced plans to reduce headcount in Europe and Latin America in response to the impact of covid on revenue. The company expects to achieve an annual pre tax cost saving of $20 million. Looks to Insider like this equates to 2% of total international expenses […]
By Ken Klein, OAAA Executive Vice President, Government Affairs A federal appeals court said the Philadelphia-based transit system violated constitutional free speech by rejecting a bus ad it considered political. (Center for Investigative Reporting v. Southeastern Pennsylvania Transportation Authority, September 14, 2020) Citing its 2015 Advertising Standards, the transit authority […]
(Montclair, New Jersey) Pearl Media, an award-winning Out-of-Home Advertising and Marketing company, is proud to announce the activation of one of its newest digital and static Out-of-Home advertising properties at the corner of 5th Ave & Broadway, Downtown Nashville’s busiest and most iconic intersection. This new media platform is the […]
Company: Mixed Media Group, Inc. Markets: Illinois, Iowa, Michigan Headquarters: 1152 Liberty Avenue, Cary, IL 60013. Phone: 847-462-8433 Email: steve@mixedmediaoutdoor.com Mixed Media operates signs in Illinois, Detroit, Eastern Iowa/Quad Cities and Iowa City. The bulk of the company’s signs are in McHenry County, outside Chicago. McHenry County Illinois is the most populated county in […]
Another city is raising money for city services by leasing land on city property for digital billboards. On Sept 1 Kingston Mass approved two OUTRONT Media billboard leases generating approximately $200,000/year in lease payments for 25 years. The billboards will be on town-owned parcels at 8 Cranberry Road and 60 […]
By Melaina Merritt, Marketing & Research Manager, Reagan Outdoor “There is no question that, when Sales and Marketing work well together, companies see substantial improvement on important performance metrics: Sales cycles are shorter, market-entry costs go down, and the cost of sales is lower.” – Harvard Business Review The pandemic […]
DPAA CEO Barry Frey interviewed S4 Capital Executive Chairman Martin Sorrell this week on DPAA Short Connects. Some of the highlights. What brands did post-covid. What we saw was a stasis in the last two weeks of march…we saw the tech companies cut their budgets and move money…they took that […]
