Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307, Delmont, PA 15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania. The company owns more than 30 structures and over 120 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties. […]
Other News
OUTFRONT US revenue up 4% in 2Q 2024
Here is an analysis of OUTFRONT 2Q 2024 earning release, OUTFRONT 2Q 24 earnings presentation and conference call, sponsored and analyzed by SignValue. The analysis focuses on the company’s US results because on June 7, 2024 OUTFRONT sold its Canadian operations for approximately $297 million US which makes consolidated figures […]
Rothfelder on Repair of Storm Damaged Signs
It seems like “Hurricane Season” arrives earlier and leaves later every year, and that’s certainly been the case in my hometown of Houston and the Gulf Coast. This year, the devastation caused by Hurricanes Beryl, Debbie, and several others has been enormous, tragically taking hundreds of lives and causing billions […]
Wes Frick Rates This Ad – Planet Fitness
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company of the Day: Pacific Outdoor
Company: Pacific Outdoor Advertising Headquarters: Seattle, WA Phone: 206-536-3600 Email: kelly@pacificoutdooradvertising.com Pacific Outdoor owns and operates 102 total faces including 10 digital faces in the Seattle DMA. Pacific is the sales provider for the iconic Seattle Monorail with Train Wrap and Digital Station opportunities in Downtown Seattle. Here’s an interview Billboard Insider conducted with […]
Readers Talk Crane Safety
Yesterday we discussed an out of home boom truck mishap in Georgia. Here are some comments we received. All Steel Structures President Ted Bratsos says the mishap may have had several causes. It is good to promote safety in our industry. Articles like Oooops bring safety to the forefront for […]
Brad Sourbeer on Growing an Independent Out of Home Company
Yesterday we featured Parker Outdoor as Billboard Insider’s Company of the Day. Parker Outdoor’s founder Brad Sourbeer updated us on what’s new. Parker is growing Here is the Parker update. We are 188 faces counting with 80 digital slots that can be leased. We are in permitting for one more […]
Call For Entries: 2024 OOH Media Plan Awards
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement
Company of the Day – Paradise Billboards
Company: Paradise Billboards Headquarters: Lafayette, LA Markets: Lafayette, LA, Houston, TX Telephone: 888-402-7446 Email: info@paradisebillboards.com Paradise Billboards offers, digital, static and indoor place-based opportunities in the Lafayette, Louisiana and Houston, Texas markets. Curt Cormier is the owner of Paradise Billboards. […]
Are Great Out of Home Sales Reps Born or Made?
It has been my experience, that great OOH sales reps are made, not born. Great talent is always nice, but it’s the day-in and day-out hard work that separates the good from the great. In my experience as a OOH sales leader, I look for, and develop 7 key skills […]