Hammonton, New Jersey – The South Jersey Transportation Authority (SJTA) teamed with its out of home advertising partners in the South Jersey Region in late September 2020 to promote Governor Phil Murphy’s and the State of New Jersey Department of Human Services’ (DHS) free giveaway of naloxone, the drug that […]
Other News
Bottega Veneta and Pearl Bring The Runway to New York Walls
(Montclair, New Jersey) Known for developing award-winning, out-of-the-box advertising solutions that help brands engage with consumers where they live, work and play, Pearl Media was pleased to work with luxury goods and high fashion brand Bottega Veneta to devise a plan to bring the new Bottega Veneta: Men collection directly […]
Company of the Day – Oaktree Outdoor
Company: Oaktree Outdoor Advertising Headquarters: 1650 Manheim Pike, Lancaster, PA 17601 Market: Lancaster, PA Phone: 610-334-9102 Email: DEVON@OAKTREEOUTDOOR.COM Oaktree Outdoor Advertising serves the greater Lancaster area with 16 digital and 12 static faces. The Lancaster metropolitan area population is over 500,000. The city is located about 34 miles southeast of Harrisburg, […]
Ohio Supreme Court to Hear Billboard-tax Case
Insider has been tracking two significant tax cases in Cincinnati and Baltimore. The Supreme Court of Ohio accepted an appeal of the legal challenge to Cincinnati’s targeted tax on billboards. In June, 2018, the City of Cincinnati enacted a billboard tax as part of a last-minute “emergency” measure to help […]
What FOARE Does and Why It Deserves Your Support
Looking to do some year end giving? Join Insider in contributing to the Foundation of Outdoor Advertising Research and Education (“FOARE”). Insider talked with the OAAA’s Stephen Freitas about what FOARE does and why it deserves your support.. What is FOARE? FOARE is a 501(c)(3) charitable organization that serves the […]
Mood Media Appoints Paul Jankauskas to Lead Mood Content Platforms
AUSTIN, Texas–(BUSINESS WIRE)–Today, Mood Media, the world’s largest on-premise and connected media solutions company dedicated to elevating the Customer Experience, announced the hiring of Paul Jankauskas as its new Senior Vice President (SVP) of Mood Content Platforms. Bringing more than 20 years of experience in the media industry, including within content […]
TAPTAP Teams with Broadsign to Extend Programmatic to Digital Out of Home
MADRID and MONTREAL — October 13, 2020 — TAPTAP Digital and Broadsign today rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. The move combines […]
Company of the Day: Newman Signs
Company: Newman Signs Markets: North Dakota Address: 1606 6th Ave SW, Jamestown, ND 58401 Phone: 1-701-252-1970 Newmans signs was founded by Harold Newman in 1956 to pay for college tuition. The company operates sign business along with a bulletin, digital billboard and poster plant in North Dakota. The company’s main office […]
Kym Frank Answers a Traffic Skeptic
After Insider published the most recent Geopath mobility report showing average daily miles travelled was 94% of normal a reader commented: The Geopath mobile data is grossly misleading and is skewed to support a narrative the OOH industry so desperately wants to convey. As far as Atlanta goes we can […]
Chris Cowlbeck on how independent out of home companies have weathered Covid.
Insider asked IBOUSA and Look Billboards General Manager Chris Cowlbeck how independent out of home companies are weathering COVID and Cowlbeck said this after talking with the independent operators who attended last week’s IBOUSA Fall Conference: “Everybody had a positive story to talk about coming through this pandemic. Yes, we […]