Company: Moyer Outdoor Advertising Market: Pennsylvania Headquarters: 300 Armand Hammer Blvd., Pottstown, PA 19464 Phone: (484) 644-3674 Moyer Outdoor owns a single digital illuminated board located on the Route 422 Bypass in Lower Pottsgrove township at the Armand Hammer Blvd exchange on the property of A.D. Moyer Lumber, Inc. The Route […]
Other News
Rob Jackson: Outdoor is as powerful as ever. When you do it well people talk.
Today’s podcast guest is Rob Jackson the founder and Creative Director of Extra Credit Projects talks about humor, out of home design mistakes and why his firm never tires of doing good. Your firm is marked by an impish sense of humor. We try to get attention…not always humor. You […]
PJ Solomons’ Mark Boidman: Top Five Reasons We Continue to Believe in OOH
Mark Boidman of PJ Solomon has shared five reasons he is bullish on OOH. (1) We’re starting to see the recovery… (2) We’re continuing to see top tech brands overallocated to out of home. (3) Digital out of home ad spend continues to grow. (4) Programmatic has impressive forecast growth. […]
New Geopath Webinar Series Announced: Speaking Frankly
The Geopath team is excited to announce our newest webinar series; Speaking Frankly! Hosted by Geopath President, Kym Frank, the series will consist of short interviews with thought leaders from across the advertising industry. The focus of the series will be to continually foster insightful discussions on topics relevant to Out […]
Place Exchange Launches First Certification for Programmatic OOH
New York, NY — September 22, 2020 — Place Exchange, the out-of-home (OOH) supply platform that enables marketers to unify execution, optimization, reporting, and attribution for OOH with other programmatic channels within their omnichannel DSPs, has launched the PX Clear certification program to ensure quality, consistency, transparency, and compliance across […]
Vistar Brings Programmatic OOH to New Zealand
Vistar Media, the leading global provider of software for digital-out-of-home, is launching programmatic capabilities in New Zealand. Currently in beta with agencies Omnicom Media Group and Acquire, this launch will provide buyers with programmatic access to valuable inventory from Lumo and Val Morgan. Through the Vistar DSP, buyers seeking to […]
Company of the Day: Moreland Signs
Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 Market Street, Suite 215, Chattanooga, TN 37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant of approximately 200 signs Alabama, Arkansas and Mississippi. In December 2018 the company sold its Tennessee signs to Blanning Company. Moreland Signs was formed in 1988 and […]
The Billboard Book on Clinton’s Bookshelf
Yesterday Insider wondered where the The American Billboard book on Bill Clinton’s bookshelf came from. Turns out Nancy Fletcher, former CEO of OAAA and current member of the Board of Directors of Lamar Advertising, gave Clinton a copy of the book in the early 90’s when the book first came […]
Exponation Files Chapter 7 Bankruptcy
Exponation, the company which has produced Digital Signage Expo has filed Chapter 7 bankruptcy. Geri Wolf tells Insider that Digital Signage Expo as well as the company’s other shows disappear with the company. Dear Friends & Partners, I am sad to tell you that Exponation, LLC, which produced DSE is […]
A New Kind of Holiday Season – Using DOOH to advertise to consumers as they adjust holiday plans
By Norm Chait, Director of Out-of-Home Product/Sales at Ubimo a Quotient brand. The holidays are approaching quickly, but consumers are unsure of how this beloved season will play out due to the current landscape. From Halloween to Thanksgiving to winter festivities the holidays are usually a time for families and […]