Other News

Billboard Insider Classifieds September 26, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Vaynerchuk and Kelly on Out of Home

This week OAAA President and CEO Anna Bager did a Lunch Break interview with Vayner Media CEO Gary Vaynerchuk and Sophie Kelly, SVP – Wiskeys, Diageo North America.  Some snippets. Gary Vaynerchuck on using out of home to build his fathers wine business. I had the craziest remnant billboard strategy […]

Ike Wingate’s Light Hearted News Program

Ike Wingate the President of Tennessee-based ooh company Wingate Media is  producing a light-hearted business news program.  Insider thanks Liv Brown of Camel City Posters for bringing this to Insider’s attention. Aren’t we all looking for some good news these days – or at the least something to make us smile or […]

Reach For New Opportunities in OOH with Indoor Advertising Displays

A Daktronics Blog Post Indoor video walls are an accelerating trend in digital signage. The Daktronics line of Narrow Pixel Pitch (NPP), or fine pixel pitch, LED video walls can open exciting new doors for you in Out of Home advertising. New opportunities Video walls provide the option for close, […]

Link Media Hires Sedlaczek

Link Media Outdoor is pleased to announce that they have brought on Russell Sedlaczek as an Account Executive in the Atlanta market. Russell has six years of experience as an Account Executive at Lamar Advertising, and has another six years’ experience working in business, sales, marketing, and advertising. Combined with his […]

Company of the Day: Mollman Outdoor

Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK  73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma.  The company is run by Matthew Mollman.  In December 2016 Mollman installed an 11′ by 22′  Daktronics digital billboard. The company is an operator […]

Billboard Insider’s 2020 Out of Home Investor List

Many private equity funds and family offices are intersted in out of home to judge from the calls Insider gets.  Professional investors like the industry’s barriers to entry, low technology risk and digital billboard upside.  Billboard Insider has compiled a list of 31 firms which have invested in out of […]

Magna Global September 2020 Advertising Revenue Update

Magna Global’s released the Sept 2020 Ad forecast update this week.  Magna US out of home revenues will be down 22% for the first half of 2020, 18% for the full year 2020 and up 4% for 2021.  Here’s the table. Some interesting things in the forecast. Covid has had […]

Early Signs Encouraging in Mt Wash Court Dispute

Lamar Advertising is in a long running dispute with the city of Pittsburgh over the Mt Washington sign.  The dispute is before the Pennsylvania Supreme Court after Lamar prevailed in lower courts.  The Pittburgh Gazette says the PA Supreme Court appears skeptical of the city of Pittsburgh’s case to make […]

Posterscope and Signkick Connect Trading Platform

OOH location-based marketing specialist Posterscope and Signkick, the technology partner for media owners, have announced a collaboration that will enable Signkick’s media owners customers to fast-track their connection with Posterscope’s proprietary automated trading platforms. The two companies have prebuilt a direct, live and OpenDirect compliant connection between Signkick’s Trading Bridge […]