Other News

Branded Cities Buys Wrigleyville Billboard

New York, NY– September 28, 2020 – Branded Cities (“BC”), a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a Wrigleyville neighborhood spectacular of Zaso Media LLC, further increasing its footprint in the Chicago market. The all-cash deal for the sign located at Addison […]

Rothfelder On Sign Law and the IBOUSA Fall Conference

Chris Cowlbeck and his staff at IBOUSA have done it again! For the second time in this fateful year of 2020, they’ve managed to plan a fun and informative LIVE and IN PERSON Fall Conference on October 7 through 9. And, rather than in Louisville or Minneapolis, this conference is […]

Hivestack Appoints Clarkson Global Chief Revenue Officer

LONDON, UK, MONTREAL, CANADA (September 29, 2020) –  Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH), today announced the appointment of Nigel Clarkson as Global Chief Revenue Officer. Reporting directly to CEO, Andreas Soupliotis, Clarkson will be responsible for the growth of Hivestack’s business across APAC, EMEA, […]

Accretive Media Connects Programmatic Out of Home and Connected TV

Los Angeles, CA – September 29, 2020 – Accretive Media (www.accretiveads.com), a digital out-of-home advertising company, today announced the launch of Accretive Connect™, a new solution that enables sequential messaging between programmatic digital out-of-home (pDOOH) and connected TV (CTV) advertising for the first time, opening the door for brands and […]

Vita Coco Running Billboard Design Contest

Earlier this month, coconut water brand Vita Coco launched a campaign to give recent graduates and aspiring designers an opportunity to complete their empty billboard on Sunset Blvd. in LA. Impressed with the brand’s creative out-of-home campaign, NY-based OOH advertising agency Red Rock Outdoor reached out to Vita Coco to […]

Company of the Day – Murray Outdoor

Company:  Murray Outdoor Communications Headquarters:  418 Boston Turnpike, Shrewsbury, MA 01545 Markets: New England Phone: 508.842.7764 Email: sales@murraybillboards.com About Murray Outdoor: Murray was founded in 1988 by Robert and Joseph Murray. Since its inception, Murray has built new locations, one by one, to provide coverage on New England’s major highways. The company features bulletins, […]

Boston Omaha Sponsors $200 million IPO

Boston Omaha, the parent of Link Media Outdoor has filed an S-1 with the SEC to raise up to $200 million in a public offering of equity in  a Special Purpose Acquisition Company (“SPAC”) named Yellowstone Acquisition Company.  The new entity will be a wholly owned subsidiary of Boston Omaha.  […]

Rate This Ad by Greg Callaham

Today’s Rate This Ad column reviews a Starbucks ad which was placed programmatically with Lamar Advertising on Vistar’s platform.  See comments by Ian Dallimore, Lamar Advertising VP of Digital Growth and GM of Programmatic at end.  Programmatic creative can’t always be evaluated with the same rules as directional creative. Rate […]

Company of the Day: M&S Signs

Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI  48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists in Northeastern Michigan. It […]