Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH 43222 Phone: 614-294-4898 Orange Barrel Media designs and operates 300 large format faces along with smart city kiosks in nineteen cities including New York, Los Angeles, Boston, Wash DC, Atlanta, Denver, Charlotte, Baltimore, Columbus and Cleveland. The firm was […]
Other News
No New Digital Billboards in Baltimore
Legislation to loosen the city’s 20 year moratorium on digital billboards failed to get out of committee for the lack of support. Earlier this month Baltimore City Council President Brandon Scott pulled a separate bill which would have permitted billboards along railroad land in Baltimore. A contentious clause in bill […]
The New Pass It On Campaign
In an era of increased polarization and negativity we need to celebrate the work that OAAA and Pass It On are doing to highlight heroes and encourage people with positive messages. Insider talked with Gary Dixon at The Foundation for a Better Life which produces the Pass It On campaign. […]
The Impact of Out of Home on Grocery and Pharmacy Shopping
By Norm Chait, Director of Out-of-Home Product/Sales at Ubimo, a Quotient brand Shopping behaviors are shifting as public health guidelines continue to evolve. Frequency of store visits, what consumers want from brands and what kind of advertising they observe are all factors in this change. Ubimo, a Quotient brand, conducted a […]
Clear Channel Airports Wins New 10 Year Contract at BWI Airport
Baltimore, MD – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that it won, through a competitive bid process, a 10-year contract with Baltimore/Washington International Thurgood Marshall Airport (BWI), to provide a cutting edge advertising network. The new contract […]
Company of the Day – OSiK MEDiA
Company: OSiK MEDiA, LLC Headquarters: 100 E. Huntington Drive #210, Monrovia CA 91016 Market: Southern California Phone: 877.796.5050 Email: info@osikmedia.com OSiK MEDiA is a boutique provider of unique outdoor advertising displays in Southern California. OSiK’s inventory in California stretches from the US/Mexico border crossing to the Hollywood Hills along with […]
The Billboard Insider/SignValue 2020 Out of Home Lender List
Billboard Insider and SignValue have compiled a list of financial institutions who have lent money to the out of home industry. Out of home lending is highly specialized. These institutions have taken the time to understand the industry’s nuances. Bank Lending Clients and Criteria Amalgamated Lamar B. Riley Financial Regional. […]
5 Questions for Eric Pogue
Two weeks ago the out of home vendor Formetco announced the hiring of Eric Pogue for the role of VP of Strategy and Finance. Insider talked with Pogue about his background, why he joined Formetco and how Formetco is dealing with COVID. Impressive to hear that Formetco expects to see […]
Geopath Reports Travel is 94% of Pre-Covid Levels
The Geopath Mobility report dated October 22, 2020 shows that average daily miles travelled is 94% of normal. Average daily miles travelled is a good proxy for the roadside billboard operators who make up the overwhelming majority of Billboard Insider readers. Here are the state figures. [wpforms id=”9787″] Paid Advertisement […]
Rate This Ad by Blip Billboards
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork provided by Billboard Insider using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. […]