Lil Nas X, whose country rap single “Old Town Road” achieved viral popularity via TikTok in 2019 earning him diamond certification, is seen filming a live TikTok video to promote the release of his new single “Holiday” in front of the Sunset Blvd billboard he booked through MilkMoney. Insider talked […]
A reader asks Billboard Insider what Days Sales Outstanding should be at an Out of Home advertising company. Days sales outstanding tells you how long it takes you to convert your receivables to cash. The formula is: Days Sales Outstanding = (accounts receivable/last 365 days sales) x 365 What should […]
Swedish national Out of Home JIC, Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization (WOO). WOO has recruited a number of new national association members so far this year including the OMA in Australia, OAAN in Nigeria, OHMSA […]
PITTSBURGH, Nov. 20, 2020 /PRNewswire/ — Gateway Outdoor Advertising is pleased to announce their recent award and partnership with The City of Pittsburgh for Transit Shelter, and Street Furniture Advertising. The partnership includes the exclusive advertising rights throughout the City of Pittsburgh for up to 20 years. (PRNewsfoto/Gateway Outdoor Advertising) As part of the new contract […]
Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307, Delmont, PA 15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania. The company owns more than 30 structures with 100 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties. Four […]
Insider talked with YESCO Outdoor Media President Pat O’Donnell about Covid, the growth outlook and the company’s search of a new Regional Manager in Montana. How has YESCO Outdoor done during the pandemic? 2020 has been a remarkable year for YESCO Outdoor Media, all things considered. Depending on our December, […]
A San Luis Obispo County Superior Court judge ruled on Friday that billboards advertising marijuana will no longer be allowed along California highways. Judge Ginger Garrett ruled against the California Bureau of Cannabis Control striking down a 2019 regulation it had adopted that allowed for the advertising of cannabis on […]
Join us for a seminar designed to update legal practitioners and advocates on the most important litigation and trends facing the OOH industry— moderated by OAAA’s legal counsels Eric Rubin and Kerry Yoakum. The OAAA’s legal talent will cover pending and future legal issues facing out of home media. […]
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will partner with No Kid Hungry to launch a nationwide digital billboard campaign to help connect kids to the food they need this holiday season. Promoting resources from No Kid Hungry, a national campaign to […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork provided by Billboard Insider using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. […]
