Other News

Tequila Rose Runs New Multichannel Campaign

Today, Tequila Rose, the original strawberry cream liqueur, has launched a new campaign to bring pink energy to summer evenings with a multimedia campaign targeting glamourous, fun, trendsetters. The TV campaign starts tonight alongside popular ITV2 reality show Love Island 2024 and is supported by out of home, PR, events, […]

Canadian Out of Home Award Winners Announced

Toronto (Ontario), June 3, 2024 – On May 30th the second inaugural Canadian Out-of-Home Awards commenced and brands, agencies, and out-of-home (OOH) operators were celebrated industry-wide for their strategic use of the OOH medium. With a full house, the evening kicked off with the welcome address by Lara Menzies, Director […]

Company of the Day – Miller Outdoor Advertising

Company: Miller Outdoor Advertising Headquarters: Tawas City, MI, 48763 Market: Northern Michigan Phone: 998-310-6925 Email: allan@alanmillerconstruction.com In 1992, M&S Signs was formed by Cliff Miller and Don Seymour with one structure to advertise their own independent businesses. After realizing the exponential growth from outdoor advertising, they decided to expand the […]

Clear Channel Outdoor May Sell British Assets to Clairvest

Sky News reports that Clear Channel Outdoor is close to selling its British assets to Clairvest.  The British inventory includes 2,000 sites across Greater London.  Sky News quoted an industry source as saying the price would be several hundred million pounds and the pound is currently trading at $1.25 so […]

Grey Outdoor Seeks Liver for Child

My name is Amelia Hamilton and I am a marketing assistant with Grey Outdoor. I wanted to see if you could share this on Billboard Insider and help circulate this to other billboard companies to raise awareness for this cause. The Elana Rose Andrews Donation is to raise awareness for […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Micro Outdoor

Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Email: sales@microoutdoor.com Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland.   Many of the boards are double stacks.   The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, […]

Billboard Insider Classifieds June 1, 2024

Billboard Insider Classifieds work: “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve […]

Why the MRC Standards are a Great Thing for Out of Home

By Andy Sriubus, Chief Commercial Officer, OUTFRONT Media After the fall of the Ottoman Empire and the establishment of the Republic of Turkey in 1923, President Mustafa Kemal Atatürk embarked on a series of sweeping changes known as the “Kemalist reforms” to modernize and secularize Turkish society. Among these developments […]

OOH Leadership: A Quick “Hack” to Handle Our Business

There is a concept I have talked about in a prior OOH blog post that is a very simple yet highly effective account management tool for keeping salespeople focused on what their priorities should be while working their entire book of business.  It is called the KARE model, which is […]