Other News

A Matside Story – Daktronics Founders Interview

With Daktronics releasing earnings this week, it got Insider wandering through some of Daktronics historical files.  We found this great story by founders Dr. Al Kurtenbach and Dr. Duane Sander as they talk about the scoreboard that put them on the map – the Matside wrestling scoreboard.   To receive […]

Registration opens for 2025 OOH Media Conference

Washington, DC — The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, is excited to announce that registration is officially open for the 2025 OOH Media Conference, taking place May 5–7, 2025 at the iconic Omni Boston […]

Company of the Day: Team IP Outdoor Media

Company: Team IP Outdoor Media Markets: Florida Address: 701 NW Federal Hwy St 403, Stuart, FL. 34994 Email: sales@teamipoutdoormedia.com Phone: 772-370-5554 Team IP Outdoor media operates a digital billboard plant in Florida.  Eric Kemmer is the company’s account executive.   To receive a free morning newsletter with each day’s Billboard […]

Rothfelder & Falick: OOH Legal Review of 2024 and Predictions for 2025

While there were few major cases decided by the US or various state Supreme Courts directly effecting the billboard industry in 2024, the year was full of cases indirectly effecting the industry. For example, the Supreme Court issued a couple of cases that seem to further the judicial and perhaps […]

On the Right Track: How Train Advertising is Delivering Measurable Results

By David Burrick, Chief Strategy Officer, Intersection Co. One of the staples of out-of-home (OOH) advertising in most major American cities is exterior bus advertising. Brands are very comfortable purchasing products on bus exteriors, with clear understanding that buses have massive reach in cities – with high visibility in the […]

Goldbach Neo Keeps Geneva

From Germany, Invidis reports that following a tendering process, Goldbach Neo has once again been awarded the five-year advertising poster concession for the City of Geneva. All advertising media located on public land in the City of Geneva will be marketed exclusively by Goldbach Neo. The new contract will start […]

Company of the Day: Supreme Outdoor

Company: Supreme Outdoor Advertising Markets: Minnesota Headquarters: 17595 Kenwood Trail, Lakeville, MN  55044 Phone: 952-898-1844 Email: dremes@msn.com Supreme Outdoor is a privately held company which was started in 1990.   The company operates a plant of 49 static faces around Minnesota.  A large group of the company’s faces was sold to Reagan Outdoor in July […]

Who Depends on National Advertising?

A Billboard Insider reader asks “Do you by chance know what OUTFRONT, Lamar and Clear Channel Outdoor’s mix of local and national revenue is?” Here’s the data pulled from each company’s 2023 10k or 3Q 2024 earnings presentation, analyzed and sponsored by SignValue. Lamar’s more rural roadside billboard  plant relies […]

Early Bird Registration Opens for IBO Spring 2025 Conference

The highly anticipated IBO Spring 2025 Conference is officially open for early bird registration! Taking place April 8th-11th, 2025, in the stunning city of Salt Lake City, Utah, this exclusive event for the independent billboard industry promises to be an unforgettable experience of networking, innovation, and industry transformation. What to […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]