NEW YORK & MONTREAL, March 30, 2021 – Talon, a leading independent Out of Home (OOH) media specialist, today announced a North American partnership with Hivestack, a global ad tech leader in programmatic digital OOH (DOOH). The combination of Talon’s data technology and strategy-led OOH leadership and Hivestack’s global demand-side […]
Other News
Company of the Day: TSN Advertising
Company: TSN Advertising Markets: Nationwide Address: 301 Arizona Avenue, suite 250, Santa Monica, CA. 90401 Email: contact@tsnadvertising.com Phone: 1-888-496-4850 TSN Advertising stands for Truck Signage Network. The company has wrapped more than 2010 trucks in 40 markets across the United States. Eric Zdenek is founder and CEO. [wpforms id=”9787″] Paid […]
Record Your Leases
Record your leases. Record your leases. Record your leases. That’s the lesson of Peck v Milford Hunt Homeowners. Here are the facts. On March 2, 1999 Riverview Chase Associates an entity in which Arnold Peck was an investor, sold a parcel of land in Milford, Connecticut to T&M Homes, LLC. […]
Link Media Parent, Boston Omaha, Announces Full Year 2020 Financial Results
OMAHA, Neb.–(BUSINESS WIRE)–Boston Omaha Corporation (NASDAQ: BOMN) (the “Company”) announced its financial results for the fiscal year ended December 31, 2020 in connection with filing its Annual Report on Form 10-K with the Securities and Exchange Commission. We show below summary financial data for fiscal 2020 and 2019. Our Annual […]
Walking Through Walls
It seems like more and more wallscapes are coming onto the market from the likes of Lamar, Clear Channel, Outfront, Big Outdoor, Becker, New Tradition, Red Star, 365 Outdoor and others every year. These OOH experts must be navigating the local codes, striking deals with landlords and cementing partnerships with […]
Creative Wins, Still
By Jodi Senese, CMO, OUTFRONT Media 70% of an ad’s effectiveness comes from the creative. 100% of boring ads don’t matter. 19%- nearly one in five- of Obie nominations awarded to OUTFRONT Studios. As the ad world shifts, debates, and relies more heavily on data-fueled and programmatically delivered displays, it […]
Company of the Day – Tristar Outdoor
Company: Tristar Outdoor Advertising Headquarters: #7 Industrial Drive, Vandalia, MO 63382 Market: Northeast Missouri Phone: 844.825.0630 Email: larry@tristaroutdoor.com Tristar is a family owned business with more than 30 years of experience helping businesses successfully advertise their products and services across the state of Missouri. Their structures include both static and digital boards. […]
Gephart On the Importance of Sales Call Preparation
Experience is a great teacher but the tuition is too high. Sales managers expect you to get out and “sell something!”. I don’t know any sales manager who challenged someone to “get out and solve some problems. On an early sales call I was excited about selling. I wanted to […]
Five Cautions About Financing a Billboard With a Loan
Last week we discussed the pros and cons of billboard lease financing. Today we discuss the pros and cons of bank and private loan financing. Banks usually have the cheapest loans because they have a low cost deposit base. And banks are often big enough to grow with you as […]
Tracking Mobility Trends
Geopath has amazing reports for members tracking mobility post Covid. What are your options if you aren’t a Geopath member? Ubimo’s Covid-19 dashboard shows trends in movement around Place based OOH properties. This chart, for example, shows that doctor visits and convienence store visits are above a pre covid baseline, […]