By Andrea Henley. I listed below the basic sales fundamentals, that I have gathered throughout my career in sales that proved to be successful and ironically, are also found in the famous Children’s Book, “ Green Eggs and Ham. By American Author, Dr. Seuss. Enjoy! Know your company & believe in your products […]
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OAAA/Geopath 2021 Conference Registration Open and Speakers Named
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Company of the Day: TDO Advertising
Company: TDO Advertising Markets: Michigan, Ohio Headquarters: 405 Madison Ste. 2100, Toledo, OH. 43604 Phone: 419-724-76343 Email: info@tdoadvertising.com TDO stands for Toledo Detroit Outdoor Advertising. The firm was founded in 2015 and operates more than 100 digital and static billboard faces. The largest concentration of billboards is in Toledo, Ohio and […]
Tiffin Metal Products Announces Sale of Billboard Division to Formetco
March 9, 2021, Tiffin, Ohio – Tiffin Metal Products announces the sale of its Outdoor Advertising Products Division to Formetco, Inc. of Duluth, GA. Tiffin will transfer the production of Outdoor Advertising products to Formetco. The deal officially closed on March 8, 2021. Both parties’ sales and engineering departments are […]
Clear Channel Expense Cuts Completed in US and Latin America
Clear Channel Outdoor’s expense cuts are done in the US and Latin America but have yet to be completed in Europe. And don’t expect to see asset sales until 2022 at least. Here’s what else Clear Channel Outdoor CEO William Eccleshare, Americas CEO Scott Wells, and CFO Brian Coleman said […]
Did Daktronics Make That? (Yes!)
A young congressional staff person posed an interesting question this week: “who made the (electronic) roll call vote panels at the US House of Representatives?” “It is a Daktronics system, sold through an integrator by the name of International Roll Call,” explained Jeremy Johnson at Daktronics headquarters in Brookings, SD. […]
OUTFRONT runs “HERstory” Campaign for Womens History Month
NEW YORK – March 8, 2021 – OUTFRONT Media Inc. (NYSE:OUT) kicks off International Women’s Day and will continue to celebrate all month long by showcasing reimagined paper doll designs of women in diverse hobbies, careers, and interests emphasizing that women are unique, unstoppable, and strong. Many women grew up […]
Company of the Day – Swift Outdoor
Company: Swift Outdoor Markets: Texas Headquarters: 600 Lake Air Drive, Waco Texas 76710 Phone: 254-772-9194 Email: Kris@swiftoutdoor.com Swift Outdoor operates a billboard plant located primarily around Waco Texas. The company was established in 1969. Swift is a sister company of Choice Media based in Amarillo TX and owned by the Tooley family. […]
Why a Personal Brand Matters When Selling Out of Home
By Kevin Gephart I believe personal branding is critical to us as “INTRApreneurs” The idea of “a personal brand” is unusual to some people (i.e., you see this practiced among successful realtors). There are many great resources for how to build your personal brand (Wikipedia is one, as is the […]
Billboard Insider Readers Get Highest Marketing Return Off Their Website
Last week Billboard Insider polled readers on which social media platforms their companies use and which social media platforms generate the most sales leads. Company websites were far and away the the winner. Here are the results. John James, whose company Signbird. partners with out of home companies to produce […]