In a November article, with Richard Rothfelder, on a 55 year look at the Houston billboard market, Insider expressed our surprise that there was no discussion of digital billboards. Rothfelder indicated that unlike many cities across Texas and the country, Houston still doesn’t permit digital displays for off-premise signs. A […]
Lots of speculation as to whether the US Supreme Court will take up an appeals court decision that the city of Austin’s ban on off-premise digital billboards violates the First Amendment. The case is Reagan and Lamar versus City of Austin. Austin has approved a legal services agreement with a […]
Toronto, ON, December 2, 2020 – Canada’s leading Out-of-Home advertising company PATTISON Outdoor Advertising expands its national offering of premium, large-format Digital advertising displays with the launch of a new dual-sided Digital Superboard located on the Gardiner Expressway, West of Dufferin Street in Toronto, Ontario. Measuring at 16’ x 56’, the […]
OUTFRONT has been ranked in Newsweek’s second annual America’s Most Responsible Companies list. Out of 2,000 eligible companies, 400 made the final list, each across 14 different industries. OUTFRONT is the only out of home company to make the list. It was ranked #325, the second media company after Disney […]
Company: Premiere/Art Outdoor Advertising Markets: Montana Address: 623 Mountain View Drive, Bozeman, MT 59718 Email: mclyde21@gmail.com Phone: 406-599-5909 Premiere Outdoor operates a 192 face out of home plant in the following markets: Missoula, Great Falls, Helena and Bozeman. The company was formed in 1990. Insider talked with Matt Clyde after […]
Alex Rozek (center) and Adam Peterson (right) appearing at the Wells Fargo TMT Summit Boston Omaha’s Co-CEO’s Alex Rozek and Adam Peterson made a rare public appearance at the Wells Fargo TMT conference this week. Here’s what they said about Boston Omaha’s Link Media Outdoor subsidiary. On why Link has […]
Here is PJ Solomon’s CPM (cost per thousand impressions) comparison for Out of Home and other forms of media. Source: PJ Solomon Media Monthly November 2020 The PJ Solomon data only uses four segments – bulletins, posters, transit, place-based). It also shows a cpm range. Here’s a more detailed table […]
Our outdoor company, Circle City Outdoor, received an early Holiday present with a short email message from our bank, that was so, so sweet… And with the completion of a very short online form (about two pages worth), attaching two quarters worth of 941’s and a […]
NEW YORK & PARIS (December 1, 2020) – Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), is partnering with DISPLAYCE, the leading France-based DOOH demand-side platform to launch the first real-time bidding open exchange for OOH in the French market. This new collaboration with […]
Company: Premium Outdoor Markets: Florida Panhandle Headquarters: 3001 S. Highway 77, Lynn Haven, FL 32444 Phone: 850-819-5381 Email: LISA@PREMIUMOUTDOOR.COM Premium Outdoor is an independently owned company with over 140 faces located in Panama City and Bay County, Gulf Co., Jackson Co., and Washington Co., Florida. The company operates 14 Watchfire, […]
