Other News

TierOne’s Jesse London on Raising Capital

This week’s podcast guest is Jesse London, CEO of TierOne Media, a startup which recently purchased 5 out of home companies in the Southeast United States.  Jesse talks about why he became an entrepreneur and what it was like raising a high seven figures amount of debt and equity. What […]

Two Extra Years – A Covid Clause?

Insider was looking through news feeds (we do it, so you don’t have to) when this article caught my eye. City Council Extends Sunset Spectacular Billboard Contract for Two More Years This story from WHOville reports that the billboard on Sunset Boulevard, which hasn’t even been built yet, received an […]

Company of the Day: Pacific Outdoor

Company:  Pacific Outdoor Advertising Markets: Oregon, Washington Headquarters: 715 NE Everett St, Portland, OR  97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor Advertising operates a billboard plant in Oregon and Washington  The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor.  Pacific has over 1,000 […]

Beware Termination on Sale Clauses

Many landlords want to terminate a billboard lease on sale of a property.  Ambiguous termination of sale clauses can lead to future disputes.  That’s the lesson of Lamar Outdoor Advertising v Harwood.  Here are the facts. In 1994 Pridemark Outdoor entered into a 10 year lease with a 10 year […]

Jodi Senese – An Ad Campaign Which Plays to Digital OOH Strengths

On last week’s OAAA roundtable OUTFRONT CMO Jodi Senese highlighted how the Absolut campaign which is running on OUTFRONT digital billboards in Detroit and Philadelphia takes advantage of the flexibility and targeting of digital billboards. I saw something today actually that I thought was pretty cool.  Absolut has digital billboards […]

OAAA and Adweek Presents the Inaugural Elevate: OOH Summit

NEW YORK (PRWEB) NOVEMBER 02, 2020 Adweek, the leading source of news and insights covering marketing, media and technology — together with the Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem — are excited to announce a new event […]

Billboard Contest Winner Gets Job

In September Vita Coco launched a billboard contest to let recent graduates and aspiring designers compete to design a billboard.  The winning designer was awarded a job as a junior designer with Vita Coco.  The company had some fun with the award while running the award announcement in Times Square. [wpforms […]

Company of the Day – Outdoor One

Company: Outdoor One Headquarters:  3636 E. U.S. Highway 12 Michigan City, IN 46360 Markets: Northern Indiana & Southwest Michigan Phone: (800) 993-3476 Email: OutdoorOne@Yahoo.Com OUTDOOR ONE® Billboard Advertising has been serving Northern Indiana & Southwest Michigan for over 20 years. All of their Billboards are located along heavily traveled highways and situated […]

Maximizing Collections on Sales

Insider recently talked with Tracey Hess, the Sales Administrator at New South Outdoor, which has few account delinquencies, even post covid.  Hess thinks delinquencies are low for three reasons. We don’t put collections on the sales people.  I thing that makes for awkward relationships for them.  If they end up […]