Small out of home companies have asked Billboard Insider for ideas on how to pay their vinyl installation subcontractors. Here’s what one out of home company told Billboard Insider. What should you pay for outsourced installation? This is tough. I figure that if two guys can install one vinyl in […]
David Pomeroy is a Houston based billboard advertising consultant who works from the customer side to help businesses grow their revenues by using billboard advertising to target their customers efficiently. Insider saw his recent post and, with his permission, wanted to pass along his thoughts. I had one of the […]
Company: Ad Trend, Inc. Markets: Kansas, Missouri Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Email: denglish@ad-trend.com Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 200 faces in the Kansas City metro. Ad-Trend was founded in 1983 by Jim Boeh and is the largest locally-owned OOH company in […]
The Ohio Supreme Court heard oral arguments June 16 in the constitutional challenge to Cincinnati’s billboard tax. A decision will be issued later. Counsel for plaintiffs Norton Outdoor and Lamar argued that it’s unfair and unconstitutional for a municipality to single out a form of speech for targeted taxation that […]
Billboard Insider caught up with Becky Smith, IBOUSA Enterprise Manager, also known as Chris Cowlbeck’s left-hand lady, and asked her about the IBO Speedway. Becky oversees the collection, cleansing and homogenizing of IBO Associates inventory, similar to the real estate MLS system. What is the IBO Speedway? The IBO Speedway […]
Detroit, Michigan – [June 16, 2021] – On Monday, Detroit Mayor Mike Duggan visited OUTFRONT Media’s new downtown office space, which is part of the timeless renovation of the historic Colony Club of Detroit, done in partnership with Detroit’s iconic Forbes family. Originally started under the name Walker & Co., […]
NEW YORK, June 15, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Displayforce, the provider of personalized marketing and analytics driving retail and programmatic DOOH revenue, has joined the association. Displayforce has a mission to help […]
Company: Admiral Outdoor Advertising, LLC Market: Duplin County, North Carolina. Headquarters: 5752 S. US Highway 117, PO Box 160, Wallace, NC 28466 Phone: 910-285-1047 Email: Info@admiraloutdoor.com Admiral Outdoor operates a billboard plant in Duplin County in eastern North Carolina. The company was started in 2006 when owner Pete Murphy was in […]
Today’s podcast guest is John James, the founder of SignBird. Today John talks about selling billboards for Lamar, his proudest out of home sale and what your website needs to effectively market your signs. On getting into out of home My first job out of college – I was working […]
Magna Global released the June 2021 Magna global advertising forecast. US ad revenues will grow 15% during 2021. Cinema ads will grow 135% after crashing in 2020. Digital and online ads will grow 24% in 2021 followed by out of home at 10%. You wouldn’t want to be in the […]
