Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters: 201 Kent Avenue, Metairie, LA 70001 Phone: 504-738-5153 Pelican Outdoor operates 23 billboard structures in New Orleans, Louisiana. It is the only locally owned and operated billboard company servicing the greater New Orleans metro area. Most of the structures are two sided, 14 by […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Here’s a chart showing of the change in revenues at the public out of home companies compared to each company’s reliance on roadside billboards. There’s a correlation between how reliant a company is on billboard/poster revenues and how fast it is recovering from covid. Small wonder that Clear Channel Outdoor, […]
By Kym Frank, President, Geopath Throughout the COVID-19 crisis, many of us have heard the opinions of a “focus group of one.” In fact, only a few weeks ago, I responded to a “traffic skeptic” on Billboard Insider who claimed that the Geopath mobility data (and consequently all of […]
The OBIEs celebrate the best in OOH creativity and innovation––whether complex, layered storytelling or simple, reductionist campaigns––meant to stop time for a moment. It’s no wonder OOH remains the creatives’ favorite medium. Never in the OBIEs’ illustrious history have we seen a year like 2020. Our beloved industry became […]
NEW YORK, NY, November 13th, 2020 – Today, Seen Outdoor Media LLC and CHUCK Agency LLC announce their exciting new merger to become Seen Media Group, LLC. The merger brings to the market an out-of-home media vendor primarily focused on street level advertising, offering a wide variety of media formats […]
Company: Pattison Outdoor Markets: Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower. Mississauga, ON L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company. The company’s plant includes 200 markets coast to coast. Steve McGregor is President. Barry Wolde is EVP/CFO. […]
OAAA EVP Ken Klein and Davis & Gilbert Partner Gary Kibel presented an outstanding webinar on the election and out of home. Some highlights: Gary Kibel, Partner, Davis & Gilbert on the impact of the new California Privacy Initiative on the out of home business. Beacons and geolocation data […]
On last week’s OAAA webinar PJ Solomon investment banker Mark Boidman cited projections showing that US out of home revenues would grow 9-16% in 2021. Billboard Insider asked readers how much they think US out of home revenues will grow next year. Two-thirds of our readers expect US out of […]
