Other News

Verizon Media Study: 60% of Advertisers Plan to Increase DOOH Spending in Coming Months

  WHO: Verizon Media, a division of Verizon Communications, Inc., today announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. WHAT: In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers […]

Clear Channel Helps Customers Recover from COVID

New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) continues to  bolster its customers’ COVID-19 recovery by offering proven market-ready solutions, grounded in data insights, and designed to help businesses nationwide reopen, rally and recover. As part of its ongoing commitment to local and national business owners, […]

Company of the Day: Pearl Media

Company:  Pearl Media Headquarters: 151 Forest St, Suite J, Montclair, NJ  07402 Phone:  973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home and E​xperiential marketing agency headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco.  In October the company activated a large multiple screen LED digital project at […]

Billboards in Houston After 55 Years

Texas Highways published A Sightseeing Journey of the Billboards of Houston, 55 Years after LBJ’s Beautification Act.  The author spent 4-5 hours driving Houston freeways looking at billboards.  Some of the author’s conclusions: There are fewer billboards.  “billboards were relatively few compared to the days of my youth…at their peak, […]

Landmark Adds 23 OOH Tenant Sites in 3rd Quarter

Landmark Infrastructure released financials for the third quarter of 2020. Revenues increased by 10% to $14.2 million. Net income increased from $701,ooo in the third quarter of 2019  to $1.5 million in the third quarter of 2020. The company added 23 new leases and easements during the third quarter of […]

OOH Primed To Influence Black Friday & Cyber Monday Shoppers

This holiday shopping season will be unlike any other due to the impact of COVID-19, but it isn’t dampening consumer enthusiasm for retail promotions, according to a new survey of US adults 18+ from OAAA and LoopMe. Nearly half (43%) of the survey respondents who will be shopping Black Friday […]

Company of the Day – PM Advertising

Company:  PM Advertising Market:  Central Coast of California Headquarters:  PO Box 3053, San Luis Obispo, CA  93403 Phone:  805-441-7861 Email: paulgmoerman@gmail.com PM Advertising is an outdoor advertising company located in San Luis Obispo County on California’s central coast. Billboard sites run along Hwy 101 from the city limits of San Luis […]

Outdoor Legal: Taking down a billboard is not an antitrust violation.

Terminating a lease in response to exorbitant rent demands is not an antitrust violation and having a restrictive sign code is not an antitrust violation.  That’s the lesson of Karraa and VMG versus OUTFRONT Media and the City of Los Angeles.  Here are the facts. Rabadi Service Station Inc. operates […]

Chris Huskey, RIP

KFOR.com reports that 34 year old Lamar Advertising of Oklahoma employee Chris Huskey was killed last week when he was shot attempting to recover a company vehicle stolen by a fugitive.  Police later killed the fugitive in an exchange of gunfire.  Friends called Chris “one of a kind.”   This is […]

Geopath Reports Travel is 92% of Pre-covid

The Geopath Mobility Report dated 11/12/20 shows that average daily miles travelled is 92% of pre-covid levels. Here are the state charts.  Average daily miles travelled is down slightly in most states during the past month. [wpforms id=”9787″] Paid Advertisement