Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas. The signs are clustered from St Louis west to Kansas City. During Covid Porlier ran a series of ads thanking first responders and encouraging people to give blood […]
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Billboard Insider Classifieds November 28, 2020
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Happy Thanksgiving from Billboard Insider
We’re taking today and tomorrow off for Thanksgiving. Billboard Insider has lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Hunter Hampton at Stott Outdoor for being Billboard Insider’s most recent and 2,935th newsletter subscriber. To Barr Media’s […]
Digital OOH: A Powerful Marketing Solution for Pandemic-Drive Challenges
A just-released survey of nearly 250 US brand and agency OOH media decision makers revealed very positive sentiment about digital OOH. The advertiser intent revealed in the survey reflects the findings of this year’s OAAA Nielsen DOOH consumer studies showing the format drives high levels of consumer engagement and action. […]
PETA Billboard Challenges Popeyes Over Turkey Offering
Allentown, Pa. – Vegan foods are selling like hotcakes, so Thanksgiving is morphing into “ThanksVegan”—and PETA is encouraging Pennsylvanians to hop on the trend via its billboard that just went up directly across the street from Popeyes to counter the fast-food chain’s seasonal Cajun Style Turkey and push everyone to give turkeys a […]
Company of the Day: Pioneer Outdoor
Company: Pioneer Outdoor Market: Springfield Missouri. Address: 520 S. Union Ave, Springfield, MO 65802 Phone: 417-315-8719. Email:contact@pioneeroutdoor.com Pioneer Outdoor is a family owned company which operates a plant of 80 static faces and 34 digital faces around Springfield Missouri. The company was formed in 2011 by Larry Lipscomb. Larry’s son Stu was named […]
MilkMoney and Lil Nas X move Pop Culture Forward
Lil Nas X, whose country rap single “Old Town Road” achieved viral popularity via TikTok in 2019 earning him diamond certification, is seen filming a live TikTok video to promote the release of his new single “Holiday” in front of the Sunset Blvd billboard he booked through MilkMoney. Insider talked […]
What Should Be My Days Sales Outstanding?
A reader asks Billboard Insider what Days Sales Outstanding should be at an Out of Home advertising company. Days sales outstanding tells you how long it takes you to convert your receivables to cash. The formula is: Days Sales Outstanding = (accounts receivable/last 365 days sales) x 365 What should […]
Outdoor Impact Joins World Out of Home Organization
Swedish national Out of Home JIC, Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization (WOO). WOO has recruited a number of new national association members so far this year including the OMA in Australia, OAAN in Nigeria, OHMSA […]
Gateway Outdoor Awarded Contract For Advertising On Pittsburgh Transit Shelters And Street Furniture
PITTSBURGH, Nov. 20, 2020 /PRNewswire/ — Gateway Outdoor Advertising is pleased to announce their recent award and partnership with The City of Pittsburgh for Transit Shelter, and Street Furniture Advertising. The partnership includes the exclusive advertising rights throughout the City of Pittsburgh for up to 20 years. (PRNewsfoto/Gateway Outdoor Advertising) As part of the new contract […]