Other News

JC Decaux Revenues off 38% in 4Q 2020

JCDecaux announced revenues for 2020.  It wasn’t pretty.  Revenues down 41% for the full years and 38% for the fourth quarter.  This is one company that won’t see a rebound until the later half of next year when covid is brought under control and people start riding transit again.  Here’s […]

Company of the Day: Arrowhead Outdoor

Company:  Arrowhead Outdoor Markets: Kansas Address: PO Box 1381 Pittsburg, KS. 66762 Email:  lancesayler@yahoo.com Phone: 620-778-3010 Arrowhead Outdoor, LLC was founded in early 2011 by Lance Sayler.   Lance has spent his entire career in media, mostly radio. He has owned and managed radio stations all over Kansas and Missouri and […]

Out of the Office – Charlotte NC, ArtPop and Wendy Hickey

If you are in Charlotte, North Carolina this weekend, a fun way to spend the day is this weekends ArtPop tour.  Insider spoke with Wendy Hickey, the founder of ArtPop. Yes, we have all new artists for 2021 our 8th year in the Charlotte Region & have created a walking […]

Billboard Insider Classifieds January 30, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Whither Covid?

Insider is a fan of MIT-educated data scientist Youyang Gu. His work suggests that the US will reach covid herd immunity and we will return to normal by mid summer.  Look at these two charts.   The number of daily new US covid infections has dropped since December 24 and […]

Are Programmatic Pause/Cancel Clauses a Problem?

On this week’s OAAA suppliers webcast Vistar’s Michael Provenzano said that that programmatic buyer priorities right now include the ability to do pause/cancel without penalty and no upfront or long-term commitments. Insider asked Lamar’s Ian Dallimore if pause/cancel without penalty and no long term commitments are a problem for out […]

Mesmerize Expands with Kalamazoo Transit Deal

NEW YORK, Jan. 28, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a national leader in transit, point of care, and place-based out-of-home advertising, announced today the expansion of its transit advertising portfolio with a new partnership with METRO of Kalamazoo, Michigan. The agreement provides Mesmerize the exclusive sales of exterior and interior transit advertising on 46 fixed-route […]

Vertical Impressions Signs Agreement with Rogers Sports and Media

Edmonton, January 28, 2021] Canada’s largest residential elevator advertising company, Vertical Impression (VI), has signed an exclusive sales agreement with Rogers Sports & Media (RSM). Starting in January 2021, Vertical Impression’s ad inventory and advertising analytics will be offered as part of RSM’s omnichannel advertising offering. “This partnership presents an amazing opportunity […]

Company of the Day: Seen Outdoor

Company:  Seen Outdoor Media Markets: Nationwide Address: 42 West St, Brooklyn, NY. 11222 Email: info@seenoutdoor.com Phone: 929-337-9057 Seen Outdoor operates a plant of wallscapes and hand painted billboards in New York, Chicago, Los Angeles and Boston.  Jay Heleva is CEO.  In November 2020 Seen Outdoor and CHUCK Agency merged to […]

Link Media Purchases Thomas Outdoor Advertising

Roswell, GA – January 27, 2021: Link Media Outdoor (“Link”), is pleased to announce the purchase of the outdoor advertising assets of Thomas Outdoor Advertising, Inc., based in Manhattan, KS. Thomas was founded in 1941 and operates 368 billboard faces in Manhattan and central Kansas. These assets complement Link’s existing […]