Other News

Vertical Impressions Signs Agreement with Rogers Sports and Media

Edmonton, January 28, 2021] Canada’s largest residential elevator advertising company, Vertical Impression (VI), has signed an exclusive sales agreement with Rogers Sports & Media (RSM). Starting in January 2021, Vertical Impression’s ad inventory and advertising analytics will be offered as part of RSM’s omnichannel advertising offering. “This partnership presents an amazing opportunity […]

Company of the Day: Seen Outdoor

Company:  Seen Outdoor Media Markets: Nationwide Address: 42 West St, Brooklyn, NY. 11222 Email: info@seenoutdoor.com Phone: 929-337-9057 Seen Outdoor operates a plant of wallscapes and hand painted billboards in New York, Chicago, Los Angeles and Boston.  Jay Heleva is CEO.  In November 2020 Seen Outdoor and CHUCK Agency merged to […]

Link Media Purchases Thomas Outdoor Advertising

Roswell, GA – January 27, 2021: Link Media Outdoor (“Link”), is pleased to announce the purchase of the outdoor advertising assets of Thomas Outdoor Advertising, Inc., based in Manhattan, KS. Thomas was founded in 1941 and operates 368 billboard faces in Manhattan and central Kansas. These assets complement Link’s existing […]

Bart Thomas, Layton Thomas and Jim Wells on Selling to Link

Thomas Outdoor sold 368  billboard faces in Kansas to Link Media (see today’s Link Media press release).  Insider talked with Thomas Outdoor owners Bart Thomas, Layton Thomas and Jim Wells about the transaction. What caused you to decide to sell? We felt like it was time to diversify into some […]

More on Towers and Out of Home

By Craig Berry, Stark Capital Solutions Stark Capital focuses in two niche Industries: Billboards and Cell Towers.  Our two cents on the comment: “Towers are selling for 20-30 times tower cash flow, and typically getting over 20 offers per engagement” is a very accurate assessment of the current Tower M&A […]

Reagan Stunts with Bernie Billboard in Chattanooga

It’s the fact that they have Bernie on a billboard in downtown Chatt for me ?? @BernieSanders pic.twitter.com/BRNYm1cpWl — Beyoncé (@Keytoya_Brooks) January 23, 2021   You’ve probably seen the picture of Bernie Sanders sitting down at the Inauguration.  Reagan is using the picture for a billboard stunt in Chattanooga.   The […]

Company of the Day – Scotty Outdoor

Company: Scotty Outdoor Market:  Central and Eastern North Carolina. Headquarters: P.O. Box 974 Snow Hill NC 28580  Phone:  252-468-6969 Email:  scottyshivar@gmail.com  Scotty Outdoor has been serving the Central and Eastern North Carolina billboard market for over 30 years.  The Company operates in over 20 central and eastern NC counties. They are IBOUSA members. […]

Rising Steel Prices Could Mean Higher Costs for OOH Industry.

You may pay more for your next billboard structure.  Hot rolled steel prices have doubled over the past six months to a new high of $1,070 per ton, a level not seen since 2008.  This chart from a January 18, 2021 Fabricator article says it all. Source:  Steel Prices reach […]

OAAA Suppliers Review Outlook for 2021

Clockwise from top left: Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021.    Here’s what the suppliers said about the impact of covid on their […]