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Company of the Day – Zoom Media

Company: Zoom Media Corp. Headquarters: 345 7th Avenue, Suite 1501 New York, NY 10001 Markets: North America, United Kingdon Phone: New York (212) 685-7981 Chicago (312) 492-7871 Email:  NewYork@zoommedia.com Zoom Media Corp. (“Zoom Media”) owns and operates GymTV, the largest gym-based TV network subscribed to by 5,000+ health clubs across […]

Kevin Gephart on Dealing with Agencies

My thoughts about dealing with ad agencies are confined to local agencies. Ad agencies are not clients; they are spokespeople for clients. They are due all the respect, ideas, follow-through, and accountability afforded any spokespeople. Agency/advertiser relationships tend to be very temporary. The constants are you (the media) and the […]

Going to the Mat: Small-town Daktronics Lights Up the World

By Robert Moore, President of Riley Outdoor and Patriot Outdoor, Greenville, North Carolina If you wrestled, chances are Daktronics kept score. A half-century ago, small-town startup Daktronics made an electronic wrestling scoreboard that became synonymous with the sport. Now Daktronics (NASDAQ: DAKT) lights up the world. The story of Daktronics […]

Out of Home Lender: YESCO Financial Solutions

Financing is critical for your out of home business. In February we ran articles about Formetco’s Digital Billboard Financing Program and Formetco Financing to Replace Aging Billboards.  Today we talk with Tony Hull about Yesco’s financing programs. Lender:           YESCO Financial Solutions Contact:          Tony Hull Email:              thull@yesco.com Phone:             801-464-6482 […]

Governor Grills Meat Under PETA Billboard

A light-hearted billboard story to start your week.  You’re not going to get away with an anti-meat billboard in Oklahoma.  PETA put up a billboard calling Governor Kevin Stitt a Meathead after Stitt declared meat week in Oklahoma in response to Colorado’s governor declaring a meatless Monday.  Stitt had the […]

Company of the Day: Wright Advertising

Company:  Wright Advertising Corp Markets: Illinois, Chicago Address: 1347 South Laramie Avenue, Cicero, Illinois, 60804 Email: wa@wrightadvertising.com Phone: 708-652-6020 Wright Advertising operates a bus bench plant with over 4,000 benches in the Chicago suburbs.  The company was established in 1949. [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds May 15, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Goodman On Common Lease Mistakes

AGE Advertising President Andy Goodman has 33 years experience siting and developing billboards.  Today he talks about five common out of home lease mistakes. (1) That the property owner takes possession of the billboard at the end of the lease. (2) No termination clause giving the billboard company the unilateral […]

What the OOH Specialists Say

  OAAA Chief Marketing Officer Christina Radigan moderated an incisive conversation with OOH specialists yesterday as part of the OAAA’s Lunchbreak series.  Some highlights. Rapport President Chris Olsen on the cookieless future and out of home It helps and hurts us.  In an Apple cookieless world…it’s going to drive some […]

Daily Billboard Blog’s 3 of a Kind: Food Delivery

With many restaurants closed for dining during the pandemic, food delivery apps became even more important to helping eateries reach their customers. Here are three approaches to advertising takeout delivery filling the skies of L.A. in recent years as the popularity of these apps have grown. First up is a […]