Other News

JCDecaux Top Media, Publigrafik and IMC Merge in Central America

Paris, October 1st, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its majority-owned subsidiary JCDecaux Top Media SA has acquired from its founders 70% of IMC, a leading OOH company in Central America and the number one outdoor advertising company in Costa […]

Company of the Day: Roland Digital Media

Company:  Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN  38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 450 billboard faces including 41 digital billboards in Middle Tennessee.  In addition the company has a brand consulting and website design business (you can tell because the company’s website […]

YESCO’s Tony Hull on financing for your Out of Home company projects

YESCO Financial Solutions provides financing for out of home companies developing new digital billboard sites. Billboard Insider talked with Tony Hull, President, YESCO Financial Solutions about out of home financing. YESCO can help with someone’s first out of home project.  Independent billboard operators choose YESCO Financial Solutions because we’re fast, flexible […]

Tailor Your Holiday Messages to Seasonal Trends

As an out-of-home (OOH) sales rep, the holiday season presents a valuable opportunity to connect with clients and boost their sales. However, it’s essential to stand out amidst the flood of holiday campaigns by creating messages that speak to trends and consumer behaviors of the holiday season. Tailoring your holiday […]

Felenstein Named OUTFRONT SVP Brand Partnership

New York, NY – September 30, 2024 – OUTFRONT Media (NYSE:OUT) is excited to announce that Scott Felenstein has been appointed as the Senior Vice President of Brand Partnerships, bringing over 30 years of extensive experience in advertising, digital media, and sales management. Felenstein joins OUTFRONT Media from National CineMedia […]

Company of the Day – Rose City Outdoor

Company: Rose City Outdoor Market:  South Georgia Headquarters: 3209 Habersham Rd. NW, Atlanta GA 30305 Phone:  229.234.1492 Email: info@rosecityoutdoor.com Established in 2010 Rose City Outdoor is a dynamic outdoor media company with digital displays in locations in the Southern Georgia area. Rose City Outdoor provides innovative advertising solutions for their customers […]

“NO” for now…Now what?

When a prospect gives us a “no” it is always simply “no” for now. It means OOH sales reps must maintain persistent, relevant, creative contact with prospects. By focusing, reps can avoid drowning in hundreds of prospects. Strategic Prospect Management is based on the principle that not all prospects are […]

Wenatchee City Council Says No To Digital Swap Deal

It has been about five years since we last visited the town of Wenatchee, Washington which brought up the issue of amortization that we weighed in a separate article. The city of Wenatchee passed an ordinance in 2019 calling for the elimination of all billboards by 2030. KPQ.com writes that […]

Most Billboard Insider Readers Use Debt Financing

Last Friday’s Billboard Insider readers poll shows that a large majority of out of home companies use debt financing to grow.  76% Billboard Insider readers said they use debt financing to grow their out of home companies.  24% of Billboard Insider readers said they don’t use debt.   To receive […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]