DOmedia, the leading out-of-home (OOH) platform that currently sees $10B of traditional OOH planning facilitated globally through its software platform, has announced the addition of a fully-transparent programmatic Demand-Side Platform (DSP) to their suite of advanced technology. “Ultimately, we believe that the vast majority of OOH spend should reach the street,” […]
The World Out of Home organization has announced the Award Winners for Individuals, Digital and Classic Creative, Sustainability and Technical Innovation at its Global Congress in Hong Kong, held on June 5 – 7. The Technical Innovation Award was chosen from a shortlist of three by delegates at the […]
Company: Mixed Media Group, Inc. Markets: Illinois, Iowa, Michigan Headquarters: 1152 Liberty Avenue, Cary, IL 60013. Phone: 847-462-8433 Email: steve@mixedmediaoutdoor.com Mixed Media Group covers the Chicagoland Area, Eastern Iowa and Detroit. In Chicagoland they offer billboards in the far Northwest Suburbs including all major commuter roads with digital displays, our proprietary back-lighted billboards known […]
Yesterday OUTFRONT Media closed the sale of Canadian out of home assets to Bell Media. Here is an analysis of the OUTFRONT Canada sale sponsored by SignValue. It makes OUTFRONT’s financials easier to understand The sale makes OUTFRONT a domestic US business. No currency risks and easier to evaluate and […]
The usual out of home industry legal practice is to record a memorandum of lease as opposed to the full lease in order not to disclose proprietary details to competitors or other landlords in a market. A Billboard Insider Reader asked “Is there potential for a lawsuit if a new […]
When was the last time you saw kangaroos looking at a billboard – in the US! Randy Burkett of Burkett Outdoor tells Billboard Insider that a couple of kangaroos escaped from a farm in Amarillo, Texas. They bounced by one of Burkett Outdoor’s billboards on their getaway. Does a Kangaroo […]
Company: Movia Markets: Nationwide US, Canada and Europe Address: Toronto, Canada Email: info@movia.media Phone: 416-271-1008 Movia helps brands maximize their advertising results with a unique combination of mobile ads and technology. Movia’s static and digital Mobile Billboards work together with tracking and Wi-Fi collecting sensors, allowing for both analytics and […]
The usual out of home industry legal practice is to record a memorandum of lease as opposed to the full lease in order not to disclose proprietary details to competitors or other landlords in a market. A Billboard Insider Reader asked “Is there potential for a lawsuit if a new […]
NEW YORK, June 10, 2024 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) and Bell Media Inc., a wholly-owned subsidiary of BCE Inc. (TSX, NYSE: BCE), announced today that they have closed the sale of OUTFRONT Media’s Canadian business to Bell Media for a purchase price of C$410 million in cash, subject […]
Lamar Advertising senior account executive Tom Poe has died. Tom spent the last 22 years in Lamar’s Greensboro/Winston Salem office. Prior to that he was a creative director at Adams Advertising (1992-2003). Tom was a Billboard Insider newsletter subscriber. RIP Tom. You will be missed! To receive a free […]
