In the world of OOH sales, there’s one straightforward, yet powerful question that, when used consistently, can significantly improve your close ratio, shorten your sales cycle, and strengthen your relationship with potential advertisers. And yet OOH salespeople hardly ever ask this question. We’ll get to that question in a moment. […]
Here are two tables, prepared by Moorgate Capital Partners, which calculate the weighted average cost of debt and leverage (net debt/adjusted cashflow) for the public out of home companies as of June 2024. Some observations: Debt costs were stable at the three public OOH companies during the second quarter of 2024. […]
Earlier this week Insider published So Your Digital Was Hacked!, Insider wanted to alert our readers that the OAAA, in collaboration with their Digital Billboard Committee, has updated The Digital Billboard Safety Guidelines to enhance industry best practices. Andy McDonald, SVP of Government Affairs, OAAA, told Insider that they were […]
Quebecor becomes a major player in Canadian out-of-home advertising Quebecor Media Inc. is pleased to announce that, through its Quebecor Out-of-Home division, it has reached an agreement in principle with Media Group Inc. to acquire NEO-OOH’s Canada-wide out-of-home advertising business. When the deal closes, Quebecor Out-of-Home’s footprint will expand to […]
Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374. Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone: Indiana 765.962.3220 Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business with over 600 faces serving Eastern Indiana and Western Ohio […]
SignValue has prepared the following analysis of Clear Channel Outdoor’s 2nd quarter 2024 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and […]
SignBird is proud to announce our partnership with Screenverse, becoming their preferred provider for top-tier out-of-home photography and videography. Screenverse, renowned for its vast digital screen network in diverse settings—from luxury urban locales to remote billboards—connects advertisers with targeted audiences. By collaborating with SignBird, Screenverse gains access to our […]
New York, NY– August 20, 2024 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today that the upgrade of its iconic Bryant Park Digital spectacular is now complete and running brand copy on Manhattan’s highly trafficked 42nd Street corridor. Only steps from Manhattan’s popular destination, Bryant […]
Company: Premier Outdoor Media Headquarters: 307 Fellowship Rd., Suite 315, Mount Laurel, NJ 08054 Markets: New York, New Jersey, Delaware, Maryland and Pennsylvania. Phone: 856-840-0740 Email: info@premieroutdoormedia.com With 500 plus digital and static faces, Premier Outdoor Media is a locally-based, boutique Out-of-Home company, with a geographic billboard footprint that covers […]
SignValue has prepared the following analysis of OUTFRONT Media’s 2nd quarter 2024 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and […]
