Other News

Billboard Insider Classifieds January 30, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Whither Covid?

Insider is a fan of MIT-educated data scientist Youyang Gu. His work suggests that the US will reach covid herd immunity and we will return to normal by mid summer.  Look at these two charts.   The number of daily new US covid infections has dropped since December 24 and […]

Are Programmatic Pause/Cancel Clauses a Problem?

On this week’s OAAA suppliers webcast Vistar’s Michael Provenzano said that that programmatic buyer priorities right now include the ability to do pause/cancel without penalty and no upfront or long-term commitments. Insider asked Lamar’s Ian Dallimore if pause/cancel without penalty and no long term commitments are a problem for out […]

Mesmerize Expands with Kalamazoo Transit Deal

NEW YORK, Jan. 28, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a national leader in transit, point of care, and place-based out-of-home advertising, announced today the expansion of its transit advertising portfolio with a new partnership with METRO of Kalamazoo, Michigan. The agreement provides Mesmerize the exclusive sales of exterior and interior transit advertising on 46 fixed-route […]

Vertical Impressions Signs Agreement with Rogers Sports and Media

Edmonton, January 28, 2021] Canada’s largest residential elevator advertising company, Vertical Impression (VI), has signed an exclusive sales agreement with Rogers Sports & Media (RSM). Starting in January 2021, Vertical Impression’s ad inventory and advertising analytics will be offered as part of RSM’s omnichannel advertising offering. “This partnership presents an amazing opportunity […]

Company of the Day: Seen Outdoor

Company:  Seen Outdoor Media Markets: Nationwide Address: 42 West St, Brooklyn, NY. 11222 Email: info@seenoutdoor.com Phone: 929-337-9057 Seen Outdoor operates a plant of wallscapes and hand painted billboards in New York, Chicago, Los Angeles and Boston.  Jay Heleva is CEO.  In November 2020 Seen Outdoor and CHUCK Agency merged to […]

Link Media Purchases Thomas Outdoor Advertising

Roswell, GA – January 27, 2021: Link Media Outdoor (“Link”), is pleased to announce the purchase of the outdoor advertising assets of Thomas Outdoor Advertising, Inc., based in Manhattan, KS. Thomas was founded in 1941 and operates 368 billboard faces in Manhattan and central Kansas. These assets complement Link’s existing […]

Bart Thomas, Layton Thomas and Jim Wells on Selling to Link

Thomas Outdoor sold 368  billboard faces in Kansas to Link Media (see today’s Link Media press release).  Insider talked with Thomas Outdoor owners Bart Thomas, Layton Thomas and Jim Wells about the transaction. What caused you to decide to sell? We felt like it was time to diversify into some […]

More on Towers and Out of Home

By Craig Berry, Stark Capital Solutions Stark Capital focuses in two niche Industries: Billboards and Cell Towers.  Our two cents on the comment: “Towers are selling for 20-30 times tower cash flow, and typically getting over 20 offers per engagement” is a very accurate assessment of the current Tower M&A […]

Reagan Stunts with Bernie Billboard in Chattanooga

It’s the fact that they have Bernie on a billboard in downtown Chatt for me ?? @BernieSanders pic.twitter.com/BRNYm1cpWl — Beyoncé (@Keytoya_Brooks) January 23, 2021   You’ve probably seen the picture of Bernie Sanders sitting down at the Inauguration.  Reagan is using the picture for a billboard stunt in Chattanooga.   The […]