Company: Apple Outdoor Advertising Markets: Pennsylvania, Maryland. Headquarters: 950 Smile Way, York, PA 17404 Phone: 717-578-2437 Email: nsterner@appleoutdoor.com Apple Outdoor operates an out of home plant with 500 faces in Pennsylvania and Maryland. The company was founded in 1999 and is owned by the Stewart Companies group, which has investments in building products, construction, real estate, auto […]
With the news of the Lamar investment in Vistar Media, our internal conversation at Insider was around one key issue and that was confirmed yesterday from several industry executives. This comment from a reader and an owner/operator sums it up nicely. We are are a small operator, and compete with […]
Pelican Billboard founder John D Jackson III operates a Louisiana out of home plant with numerous faces including 9 digital faces. John is known as “The Billboard Guy.” Last week he talked about digital signs and his philosophy of business. Today he talks about what makes a good location and how […]
New York, NY– July 14, 2021 – Branded Cities, North America’s premier Out-of-Home and iconic media company, today announced the acquisition of an ultra-large format static spectacular, further increasing its footprint in the New York market. At nearly 6,000 square feet and measuring 47’2” x 127’, the highly visible sign […]
TBWA\Paris produced “Fearless Night,” a campaign where from 9 p.m. to 7 a.m., digital billboards in the west of Paris suddenly get 20 percent brighter, cutting beacons of light through poorly lit space. The video below tells us 26 percent of women and gender minorities often avoid going out at […]
Company: American Outdoor Advertising Headquarters: 2801 E Camelback Road, Suite 470, Phoenix, AZ 85016 Markets: San Diego, Oakland, Las Vegas, and Northern Arizona Phone: 602.687.9220 Email: sales@americanoutdoor.net American Outdoor Advertising is an outdoor advertising company serving the San Diego, Oakland, Las Vegas, and Northern Arizona markets. American offers high profile digitals […]
After the announcement of the $30 million Lamar Advertising investment, Insider reached out to Vistar Media CEO, Michael Provenzano for a discussion on the investment and the addition of a strategic partner. How long have discussions been ongoing for the potential of raising additional capital? We began active evaluation of […]
A reader asked Billboard Insider if out of home revenues are seasonal. The answer is yes, with a peak in the second and fourth quarter of each year. Look at this analysis of US out of home revenues for 2019 (the last full year prior to covid) US Out of […]
Park Outdoor’s Stephen Frank calls our attention to a new build on land owned by the town of Camillus, NY. The property had this old wood billboard. Park Outdoor received approval to replace the old wood structure with a 12 x 23 Daktronics digital billboard. Park removed the old billboard […]
A two minute video describing an OUTFRONT/Vistar Media digital billboard and mobile retargeting campaign which generated a 47% lift in brand awareness for the hair product company Bounce Curl. [wpforms id=”9787″] Paid Advertisement
