SAN FRANCISCO, CALIF. (Feb 3, 2021) — Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of Street.IQ, the first and only product to use live data to optimize out-of-home (OOH) campaign performance mid-flight. In tandem, PUMA launched its third […]
Other News
Company of the Day – SiliconView
Company: SiliconView Market: San Francisco Phone: 415.722.6856 Email: ssouders@siliconview.com SiliconView owns one two-sided digital structure situated along Highway 101, the principal commuter route between SanFrancisco and San Jose. Mike Emrick is the General Manager. Sunne Souders is the Vice President of Sales. Sunne Souders is listed in Billboard Insider’s list […]
Colossal Media Wants to Grow
Today’s podcast guest is Kelly Peppers, the CEO of Colossal Media, the global leader in hand painted outdoor advertising. Kelly talks about the company’s growing pains, a successful capital raise and priorities for next year. Kelly, how did Colossal get into out of home. We’re a Brooklyn–based media company credited for […]
In Memory – Fredrick “Charlie” Farrar
Fredrick Charles “Charlie” Farrar, 80, passed away Jan. 22,2021 after a long battle with Dementia. Based in Rapid City, South Dakota, Charlie owned and operated Farrar Outdoor Advertising from 1983 to 1999, when then business was sold to Lamar Advertising. Insider did not know Mr. Farrar personally, but our history […]
Who Are New Members of Congress?
Ken Klein, OAAA Executive Vice President, Government Affairs Who are new members of Congress on the committee important to out of home (OOH) advertising? Four mayors, eight women, a Marine, and one Waffle House waitress. Seventeen newcomers were assigned to the US House Transportation & Infrastructure Committee (seven Democrats and […]
Clear Channel Outdoor Celebrates Black History Month
Clear Channel Outdoor is running quotes from thirteen black leaders and pathbreakers on it’s digital network and social platforms for Black History Month. The quotes embody the spirit of hope, healing and unity. Here are some examples. [wpforms id=”9787″] Paid Advertisement
DPAA Adds Markman and Conti to Board
NEW YORK – February 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of […]
Company of the Day: SignAd
Company: SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX 77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964. The company operates over 2,404 static and digital billboards in Texas and Southwest Louisiana. The company has […]
NY State Threatens to Fine, Remove Shinnecock Billboards
Newsday is reporting that the Shinnecock Indian Nation on Sunday publicly refused a state order to cease construction of a second digital billboard on Sunrise Highway despite a threat of fines and forceful removal of the tribal structures, arguing the state “lacks authority over nation lands.” Lance A. Gumbs, vice […]
Formetco Announces Financing to Replace Aging Billboards
Duluth, Georgia –- Formetco is excited to announce the launch of Replace Your Face, a financing program that will allow billboard operators the ability to finance all aspects of replacing an aging billboard for one low monthly payment. The official launch date for the Replace Your Face program is February […]