Other News

Billboard Insider Classifieds February 13, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

California Cannabis Billboard Update

By Richard Hamlin, Hamlin Cody California’s Bureau of Cannabis Control allowed cannabis advertising on interstate highways if at least fifteen miles from the state’s border.  In late November 2020, a judge in San Luis Obispo ruled that the regulation was illegal.  The court formally entered its judgment on January 11, […]

Trailhead Buys Ike Wingate’s Tennessee Assets

Trailhead Media has purchased Wingate Media’s Tennessee billboards (excluding Nashville).  Readers are asking Insider about Trailhead.  The company keeps a low profile and flies below the radar.  Here’s what Insider knows. Low profile. Trailhead avoids interviews and asks sellers and investment bankers not to talk.  The Trailhead Media website contains […]

“I like billboards a lot”…What Senator Mikulski said about billboards

Wednesday we ran a post about the successful effort to defeat draconian anti-billboard legislation in the (federal) 1991 Highway Surface Transportation Efficiency Act. Our united industry convinced the US Senate to remove the anti-billboard provisions; the bipartisan vote was 60-39. Today we’re publishing excerpts from Senator Barbara Mikulski’s articulate support […]

Outfront Running Goody Campaign for Valentines Day

NEW YORK – February 11, 2021 – OUTFRONT Media Inc. (NYSE:OUT) leads first out of home campaign for Goody, an app that makes gifting easy this Valentine’s Season. Goody’s creative will be featured on OUTFRONT’s highly visible OOH assets across New York City when love is top of mind. Goody […]

Harris Poll shows increased visibility of out of home.

WASHINGTON D.C. (February 10, 2021) – Increased appetites for outdoor and shared experiences are leading consumers to: hit the highways and seek out of home activities, notice their surroundings with fresh eyes, take comfort in public safety messaging, and embrace new contactless technology. At the same time, digital device burn […]

Company of the Day: Stark Outdoor

Company: Stark Outdoor Markets: Eastern Texas. Headquarters: 914 Lake Air Dr, Waco, TX Phone: 800-559-1013 Email: glenn@swiftoutdoor.com Stark Outdoor operates a plant of 44 double-stacked billboards with 176 faces in eastern Texas.  Glen Browder bought the company in 2016 from Herb and Wilma Stark.    Browder also owns Swift Media in Texas. How […]

Brian Kennedy Buys 100% of Shares of Regency Outdoor

LOS ANGELES, Feb. 10, 2021 /PRNewswire/ — Brian Kennedy, Founder and long-time CEO of Regency Outdoor Advertising Inc. (“Regency”), has entered into an agreement to acquire 100% of the shares of Regency and all of its assets including hundreds of billboards in key locations throughout Southern California, and numerous strategic properties and buildings. Kennedy […]

New Tradition Acquires 87 Regency Faces in Los Angeles

LOS ANGELES, Feb. 10, 2021 – New Tradition, a leading Out-of-Home media company, announced today the acquisition of 87 advertising faces from Regency Outdoor Advertising’s portfolio of 411 locations. This transaction represents New Tradition’s largest acquisition to date, joining the company’s already strong portfolio in the Los Angeles area which includes […]

Daktronics New Digital Billboard Series Receives Future-Proof Upgrades

BROOKINGS, S.D. – Feb. 10, 2021 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces the release of the DB-6600, the company’s latest digital billboard solution, featuring additional memory and processing power that better supports the latest trends in programmatic advertising, audience measurement and mobile integration. “With technology, the future depends on the choices you make now,” shared Lori Sieler, Daktronics OOH product manager. “Our displays are like your mobile phone; each new model offers expanded capabilities. When we […]