To promote the launch of an in-home delivery service in the Atlanta area, Walmart turned to MilkMoney, a leading ad-tech platform specializing in OOH, to orchestrate a strategic, multi-pronged outdoor advertising campaign designed to target different sets of consumers while on-the-go. MilkMoney CEO Sam Keywanfar tells Billboard Insider:”Being at the […]
Company: BSeen 24-7 Headquarters: Malone, New York Market: Upstate New York Phone: 518-353-0110 Email: royal@bseen24-7.com Since its founding in 2010, Founder and President Royal Forgues has been providing service in upstate New York with their inventory of static and TriVision billboards. BSeen also provides a mobile advertising service with both […]
High performing out of home sales reps use all the sales tools at their disposal. One under-utilized tool is management involvement in the sales process. Including your manager in important presentations/sales calls isn’t a sign of weakness, rather the opposite; it demonstrates you are prepared, confident, and smart enough to […]
At the fall IBOUSA conference Becky Smith highlighted how the IBO’s Speedway network is generating revenues for their independent billboard operators that are participating. Billboard Insider talked with Smith about the program. How’s the program coming along? It’s been great and we continue to grow and to evolve! We shifted […]
By Richard Hamlin and Marnie Christine Cody, Hamlin Cody Law Firm. When you own and oversee a billboard, there is no clear guarantee that trespassers will avoid your billboard property. Our billboard lawyers have litigated disputes between landowners and billboard companies involving claims of trespassers. Unfortunately, many of us have […]
Company: Brooks Billboard Markets: Ohio, Michigan, Kentucky Headquarters: PO Box 795, Perrysburg, OH 43552 Phone: 419-874-6400 Email: BrooksWelker@yahoo.com Brooks Outdoor operates a plant with 85 billboards in Ohio, Michigan and Kentucky. The compan’s market includes Toledo, I-75 south to Dayton and state routes in northwest Ohio. The company started in the sign contracting […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Lamar and OUTFRONT outpaced the stock market during the third quarter of 2021. Lamar up 9.4%, OUTFRONT up 5.2% and Clear Channel was up 0.4% versus 1.6% growth for the S&P 500. Public Stock Market performnce for 3 months ended September 30, 2021. Lamar (green), OUTFRONT (purple), Clear Channel Outdoor […]
You might recognize this store in the picture above. In fact, Macy’s flagship store on 34th street in Manhattan may be one of the most recognizable department stores in the world. Part of the reason is because of the 2,200 square foot billboard, built in 1963, on a building adjacent […]
With the US Supreme Court scheduled to hear oral arguments November 10 in the billboard case from Austin, TX (City of Austin v. Reagan National Advertising), There was a flurry of activity this week as multiple groups filed briefs with the court. The issue: Reagan and Lamar Advertising sued Austin […]
