By Melody Roberts, Out of Home Creative Every New Year, I think about what changes I can implement to offer clients a better creative experience. One thing always comes to mind: how we engage with our clients. Too many emails and texts = loss of dialogue and miscommunication. With what we […]
Other News
One Utah Senate Billboard Bill Fails. One Still Pending.
SB 144 which would limit the ability of municipalities to incentivize landowners to terminate billboard leases or refuse to renew billboard leases failed by in a senate vote on Monday. Here’s the bill’s language. The bill’s sponsor Senator David Hinkins introduced the legislation to prevent attempts by municipalities from paying […]
Rokk3r Acquires AdMobilize and Matrix Labs for $19.5M
Miami-based AdMobilize and its spin-off, Matrix Labs, announced this morning that they are being acquired for $19.5 million. The buyer is Rokk3r, a Miami-based holding company that invests in creating, acquiring and integrating companies. In a letter from Rodolfo Saccoman, AdMobilize CEO & Founder, he provided the following on the new opportunity. “We have BIG […]
Rapport Offers All U.S. Clients Sustainable Out-of-Home Ad Products That Purify the Air
NEW YORK–(BUSINESS WIRE)–Rapport, the global out-of-home (OOH) media buying and planning agency arm of IPG Mediabrands, today announced the launch of their newest offering for U.S. clients: Rapport Beyond —billboards and related media products that effectively offset carbon emissions and purify the air. The latest initiative in Rapport’s long-term commitment […]
Company of the Day: Stokely Outdoor
Company of the Day: Stokely Outdoor Markets: Oklahoma Address: PO Box 141277, Broken Arrow, OK. 74014-1277 Phone: 918-402-9016 Stokely Outdoor operates a plant of over 480 traditional and digital billboards in the Tulsa, Oklahoma area. The company was started by Bill and Sarah Stokely in 1978. Bill’s daughter Shelley joined […]
Kentucky House Approves Billboard Legislation
Kentucky House Approves Billboard Legislation The Kentucky House of Representatives overwhelmingly approved a revised billboard-control act, in response to a constitutional (free speech) challenge to the existing law. Insider provides a quick update: Federal courts have ruled against Kentucky’s billboard law because it distinguished between on-premise and off-premise signs. State […]
SuperDraft scores big for Super Bowl LV, harnessing the Speed and Agility of Programmatic DOOH
By Jonathan Gudai, CEO of Adomni Background Info On the Thursday prior to Super Bowl weekend 2021, the new Daily Fantasy Sports app – SuperDraft realized that it had a problem. Its $1,000,000 BIG GAME fantasy contest had only 26 of 267 entrants signed up to play. And the top 60 ranked contest participants were guaranteed to […]
Lamar Sues Fayette County and City of Lexington Over Digital Billboards
The Lexington Herald Ledger is reporting that Lamar Advertising filed a federal lawsuit against the Lexington-Fayette Urban County Government in the US District Court for the Eastern District of Kentucky on February 10th, over regulations that ban freestanding electronic billboards in the county. Lamar applied in September 2020 for permits […]
Roadrunner Media Secures $62 Million in Financing
Rancho Santa Margarita, CA – February 23, 2021 – Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced that the company has partnered with Baseline Growth Capital for up to $62.5 million in financing. The capital will enable Road […]
Company of the Day – Streetlevel Media
Company: Streetlevel Media Headquarters: 221 Williams Street, Fayetteville NC Market: North Carolina Phone: 910.323.9306 Email: info@streetlevelmedia.com Streetlevel Media is a mobile outdoor advertising company based in North Carolina that specializes in transit (bus) advertising and mobile billboards partnering with delivery fleets. Started in 2005 by former radio broadcasters Weyher Dawson […]