California out of home attorney Marnie Christine Cody Ware couldn’t help noticing some spectacular digital billboards on a recent trip to Milan. She shares this with Billboard Insider. Here in Los Angeles, only non-digital off-site signs are allowed on temporary construction walls, and they can’t exceed 250 sf, nor 8 […]
Billboard Insider is assembling a list of rep firms who help independent out of home companies generate regional and national out of home sales. If you would like to be included on the list please email davewestburg@billboardinsider.com the following: Firm name. Website. Contact name or names and emails. We’ll publish […]
Montreal, June 18, 2024 – To strengthen its positioning and maintain its trajectory of growth and innovation, Quebecor Out-of-Home announces a new strategic collaboration by partnering with Place Exchange, the leading Supply-side platform (SSP) specializing in programmatic out-of-home media in the United States, based on supply side partners and international […]
Company: Nauman Outdoor Advertising Headquarters: 743 S Columbus Street, Lancaster, OH 43130 Market: Central & Southeastern Ohio Phone: 740-654-0084 Nauman Outdoor has been serving communities in Central & Southeastern Ohio for almost 90 years. They have more than 450 advertising faces throughout Central & Southeastern Ohio in a variety of formats […]
A lease may be binding even if both parties haven’t signed it. That’s the surprising conclusion of Rode Oil Company v Outdoor Communications, Inc. Here are the facts. In June 1995 Rode Oil Company signed a lease with Outdoor Communications. The lease began: “RODE OIL CO. INC. as Lessor hereby […]
This email from AdQuick’s Adam Singer on increasing OOH allocations caught Billboard Insider’s eye. We recently saw fresh data from GroupM showing an increase in OOH allocation, something we’ve noted for some time. The increase in spend makes sense, as out of home (OOH) campaigns have become more essential than […]
BIRMINGHAM, AL., JUNE 18, 2024 – Today, StreetMetrics, a leader in Out-of-Home (OOH) media measurement and attribution, announces its partnership with Adkom, the nation’s largest Out-of-Home (OOH) media marketplace. This collaboration marks a significant advancement within the OOH advertising industry, bringing near real-time measurement and attribution capabilities to all campaigns […]
Paris, June 17th, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that IGPDecaux has won the Metro, buses and tramways contract in Rome (population: 2.8 million). IGPDecaux is a company that is 60% owned by JCDecaux SE and 40% by the du Chène […]
Company: Moyer Outdoor Advertising Market: Pennsylvania Phone: 484-515-5426 Email: MoyerAdvertising@yahoo.com Moyer Outdoor owns 14 static and digital faces in Pennsylvania. They are a family owned and operated business focused on providing the highest level of quality and service. William and David Moyer own and operate the business. To receive […]
Last week Billboard Insider asked readers what software tools they use to manage their out of home advertising companies. Quickbooks, Apparatix and BillboardPlanet were the top three answers. Apparatix – A software system which was built to manage an out of home company. Handles proposals, billing, leases, vinyl management and […]
