Vogue Business says fashion advertisers have rediscovered out of home in Out-of-home advertising: The big fashion comeback. The article cites OAAA sponsored research that more people are noticing out of home ads post-pandemic and quotes Adquick’s Chris Gadek fashion brand and retailer advertising is up 573% year over year. Anna […]
By Brad Getter, Owner, Megagraphics I’m seeing more prototype cars with giant screens in the dash… what’s this going to mean for OOH when these become production models? Can the industry grab this close-up in-person space? That’s some darn nice ad real estate right there folks. Could existing outdoor regulations […]
Company: Triad Outdoor Advertising Markets: North Carolina Address: 131 Industrial Avenue , Greensboro, NC 27406 Email: jpbryant@triadinvestmentco.com Phone: 336-247-3313 Triad Outdoor is a family owned and operated Outdoor Advertising company based in Greensboro North Carolina providing coverage in eight Central North Carolina counties known as the Piedmont-Triad area of NC. […]
OUTFRONT EVP/CFO Matt Siegel says there are no distressed OOH sellers right now. Here’s a selection of Siegel’s comments at the Deutsche Bank Media Internet and Telecom Conference last week. On Acquisitions We always do tuck ins. We put them on hold when the pandemic hit. We just closed a […]
The highest court in Maryland upheld a billboard tax enacted in 2013 by the Baltimore City Council. It was a 6-1 decision. You can read the decision here. The original Ordinance required a tax, assessed annually based on the size and type of display: $15 per square foot for an […]
SignBird, an out-of-home service company, helps operators create content that’s designed to sell billboard ad space. Whether it’s ride sheet design, photography, aerial drone videography, or website design, SignBird is an out-of-home marketing engine that’s on a mission. Billboard Insider caught up with John James, Founder/President, to hear how billboard […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
TORONTO – March 15, 2021 – Allvision has appointed industry veterans Jennifer Bidwell and Stephen Legate to the positions of VP of Sales, joining Paul Gittens (VP of Sales) on the company’s elite sales team. Bidwell brings nearly 20 years of experience in media sales to the team. In her […]
Company: Timmons Outdoor Headquarters: 76 West Avenue, Ocean View, DE 19970 Phone: 302.236.7349 Market: Delaware About: Timmons Outdoor is a locally owned and operated billboard company based in Ocean View, DE. providing coverage in Sussex County Delaware. Established in 1978, Bonard “Bake” Timmons, Jr began his company by constructing and […]
I’ve written before about the importance of relevance in selling out of home. Several reps have asked me “how can I be relevant?”. Here are 6 ways to be relevant when selling out of home. Get in your prospect’s customer stream. Sign up for the customer’s website notices, get their […]
