By Anna Bager – President & CEO of OAAA “All politics is local,” former House Speaker Thomas “Tip” O’Neill used to say. Well, the same premise is true with advertising about COVID vaccines. Across the country, governments and health authorities are communicating the importance of getting vaccinated against COVID-19. Out of […]
Other News
Kentucky HB 328 Signed By Governor
Kentucky Governor Andy Beshear has signed into law Kentucky HB 328, the legislation to revise and reinstate Kentucky’s sign rules. The bill amends Kentucky’s sign controls in a way that distinguishes rules based on whether a sign owner is compensated for a sign or not. Federal Courts threw out Kentucky’s previous […]
Company of the Day: Universal Media Group
Company: Universal Media Markets: Nationwide Address: PO Box 68, Heber City, UT 84032 Phone: 866-950-3331 Universal Media specializes in place based advertising in malls. The company’s owners have over 35 years combined experience in out of home advertising. The company operates digital smart screen displays. Shawn Cohen is a co-founder and […]
Billboard Insider Classifieds April 3, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Out of Home Companies Outperform Market in 1Q 2021
The three public US out of home companies outperformed the market for the 3 months ended March 31, 2021. Outfront was up 15%, Lamar up 14%, Clear Channel Outdoor up 10% versus a 6% increase in the Standard and Poors 500. US Public Out of Home Companies Versus S&P 500 […]
A time I failed when selling Out of Home, and what I learned.
Pete Hautem has 44 years experience selling out of home. We asked him to tell us about a time he failed when selling out of home and what he learned. You learn more from failure than from success. As recently as this year I had a couple of prospects that […]
Joe Mancino on Permitting
Here’s some advice from Joe Mancino, CEO of Greensigns Chicago and former mayor of Hawthorn Woods, Illinois on permitting. Joe Mancino, GreenSigns Chicago When you’re dealing with city hall and you’re dealing with folks at the counter level the first thing you need to remember is be nice. Be nice. […]
Group M Increases US Ad Forecast
Group M has revised upwards a forecast for US ad spending and US out of home spending. US ad spend (excluding political) is expected to grow 15% in 2021, up from a previous forecast of 12% due to stronger than expected economic growth and expanding numbers of small businesses which […]
Company of the Day: Turner Outdoor
Company: Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX 78130 Phone: 830-609-SIGN Email: info@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for 29 years. The company has 27 billboard structures located on I-55 between San Marcos and San Antonio. Most of the billboards are 14 […]
5 Things About Link Media and Boston Omaha
Here are 5 things about Link Media Outdoor which Billboard Insider learned after reading 2020 10k for Link Media’s parent Boston Omaha. This stock is capital gains, not current income. Link Media’s parent Boston Omaha doesn’t intend to become a REIT or pay dividends any time soon. It want to […]
