Other News

Jim Poage on Pending Covid Vaccination Rules

Last month the Biden administration proposed rules to require companies with more than 100 employees to mandate vaccines or require weekly covid testing.  The rules could impact two-thirds of private sector workers.  Billboard Insider talked with Formetco Safety Director Jim Poage  to get his insight on how this enforcement may […]

Trooh to Use Comscore for DOOH Measurement.

RESTON, Va., October 19, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home, to deliver reporting from Comscore’s digital out-of-home (DOOH) solution. Under […]

Company of the Day: Captive Eyes

Company:  CaptiveEyes Markets:  Florida Address: 835 E Park Ave, Suite A, Tallahassee, Florida. 32303 Email: sales@captiveeyes.com Phone:  850-391-0752 CaptiveEyes operates static and digital out of home network serving Florida A&M, Florida State University and Tallahasse Community College.  The plant includes indoor digital billboards, marquees, directional and map signage and parking […]

Court Upholds Billboard Lease with Altered Legal Description

Is a billboard lease valid if if contains an altered legal description and is improperly acknowledged?  Yes.  That’s the lesson of Engler v Franklin Outdoor.  Here are the facts. Franklin Outdoor asked Michael Flynn if it could erect a billboard on Flynn’s property.  James Franklin and Michael Flynn. walked the […]

Facebook and the Slippery Slope to Billboards

By Richard Rothfelder, Partner, Rothfelder & Falick Facebook, Instagram, Twitter, and other social media platforms have certainly been in the news a lot lately, with most of it unfavorable. And, much of the criticism of social media has been centered around its content, whether alleged censorship of messages from former […]

Smartlink has New Monitoring Solution for Airports, Transit Centers and Malls

Outdoorlink has developed a new product to remotely monitor digital device behavior and power consumption.   The product is designed for airports, transit centers, malls and high traffic digital signs.  Billboard Insider talked with Jenni Evans, VP Transit Solutions at Smartlink to learn more. How does the Vantage system work? The […]

Company of the Day – Canyon Outdoor Media

Company:  Canyon Outdoor Media Headquarters:  9601 W. State St., Boise ID 83714 Markets: Boise, Meridian, Nampa & Fruitland Idaho Phone: 208.938.8880 Email: info@canyonoutdoormedia.com Today’s Canyon Outdoor Media has enjoyed tremendous growth since it was started providing billboard advertising in Boise, Meridian, Nampa & Fruitland Idaho in 2003. Recently, Canyon Outdoor Media has been putting innovation to […]

11 Rules for Sales Driven Team Meetings

Highly effective sales meetings require critical management self-examination: a.) would you attend your sales meetings if it wasn’t required? b.) consultants determine everything they need to know about a sales team by attending a sales meeting, what does your sales meeting say? These meetings belong to your team, not you. […]

Grey Outdoor’s Donation Restores Independence for Fellow North Carolinian

Stacey Ridgeway from Supply, North Carolina was in a hunting accident causing him to fall from a tree. The impact crushed vertebrae T12, leaving him with no feeling below his waist and unable to walk.  Grey Outdoor Advertising, offered to display his Go Fund Me ad on a digital billboard […]

Apple privacy update means no more training wheels for CMO’s

By James Munnerlynn, President and Co-Founder, Blip Billboards Apple released the much-anticipated iOS 15 in September, and with it came a number of user privacy features. Although advertising and marketing professionals and even the platforms – including Facebook and Instagram – are concerned about how this will impact their long-standing digital ad […]