Other News

Company of the Day – 405 Lease Me

Company of the Day: 405 Lease Me Market:  Central Oklahoma Phone:  405-LEASEME 405 Lease Me operates a billboard plant with 165 faces spread throughout Central Oklahoma. Locations include the communities of Shawnee/McCloud, Chandler, Clinton, El-Reno, Midwest City, and Kingfisher.  The company is owned by Billboard 4U, LLC.   [wpforms id=”9787″] […]

Lamar Increases Dividend 33% to $1.00

Lamar announced a 33% dividend increase to $1.00 per share payable on September 30, 2021. Billboard Insider’s Take:  Yet another signal that Lamar has put Covid in the rear view mirror.  Lamar’s dividend is back to pre-Covid levels.  The payout equates to a 3.5% yield on the company’s common stock […]

Smile Doctors Partners with Melody Roberts for OOH Rebrand

Smile Doctors, the largest national dental support organization focused on orthodontic care, partnered with Melody Roberts of Out of Home Creative to launch their national OOH campaign and brand re-refresh. The campaign won third place in the OAAG creative awards. We asked Melody about the campaign and process: “I previously worked with […]

Circle Graphics Completes Acquisition of Canvaspop

MIAMI–(BUSINESS WIRE)–H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $44 billion of equity capital under management, announced today that its portfolio company, Circle Graphics (“Circle”), has acquired Workshop X, Inc. dba Canvaspop (“Canvaspop” or the “Company”). Canvaspop is a leading online retailer of personalized wall decor, enabling customers […]

New Spectacular Sights and Lights Coming to Beijing Sino-Ocean Ledi Port from Daktronics

Freeform LED elements create corner-wrapped, transparent display BROOKINGS, S.D. – Sept. 7, 2021 – The streets of Beijing, China, will have new bright lights with three transparent, freeform LED displays designed, manufactured and installed by Daktronics of Brookings, South Dakota, in partnership with Beijing Yuan Xin Real Estate Development Co. […]

HYP and Vistar Partner to Deliver DOOH Campaigns

(September 7, 2021) – Thanks to programmatic technology, digital out-of-home (DOOH) can be bought in new ways which have proven to be effective from both a qualitative and quantitative perspective. HYP, an Australian tech startup specialising in data and measurement, is pleased to announce its partnership with Vistar Media. HYP’s […]

Company of the Day: Big Outdoor

Company: Big Outdoor Markets: Nationwide Headquarters: 1528 Slocum St, Dallas, TX  75207 Phone: 214-969-5800 Email: info@bigoutdoor.com Big Outdoor owns and operates high profile billboards, wallscapes bulletins and transportation advertising in 11 major US cities.  The company was started in 2013.   Billboard Insider talked with Ian Rappaport, the company’s EVP, Director of Sales. Tell us about […]

The Dreaded Cancellation Call!

By Kevin Gephart When you get the feared cancellation call, don’t overreact! Most OOH company’s contracts don’t allow for cancellation. The reality–it is very tough to hold a client to a contract, especially if you want to get paid. Be focused on winning the war not the battle. Take a […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day – Big Rig Billboards

Company: Big Rig Billboards Headquarters: Shawnee, Kansas Market: Nationwide Phone: 913.638.1521 Email: customer.service@bigrigbillboards.com Have you ever noticed that there are hundreds of thousands of trucks and trailers on America’s roadways with a massive, un-utilized white space. Jeff Joyce did, and started to look for the best solution to turn that […]