Other News

Lamar Wins Tucson Transit Extension

Baton Rouge, LA – April 27, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that the company has been awarded a contract from the City of Tucson to continue managing advertising displays for Sun Tran, the public […]

Fast and Simple

GRAND RAPIDS, MICH — Look fast! New OOH for FASTSIGNS is catching audience’s attention along West Michigan highways. Creative and media strategy by advertising agency, Extra Credit Projects (ECP) using billboards to drive their message of delivering fast signs to their customers. “It’s about finding the simplest form of an […]

OOH Geopath Conference Agenda Released

The OAAA/Geopath 2021 Conference Agenda has been released.  Billboard Insider doesn’t want to miss the Leadership Outlook panel. Plenty of other great panels. US House Majority Whip James E. Clyburn and Ken Klein on Political Issues Alexis Ohanian and Adquick CEO Matt O’Connor on OOH for Social AmpliAnna Gager interviews […]

Company of the Day: Wagner Outdoor

Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA  15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with 30 faces in Pennsylvania.  Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, LLC. and PTC Lodging, LLC.  The […]

Who Makes What at the Public OOH Companies

The public out of home executives took pay cuts during 2020.  Here’s a breakdown of who made what at Lamar, OUTFRONT and Clear Channel Outdoor, based on data in each company’s Schedule 14A. Total Compensation for Public US Out of Home  Company Executives 2019 and 2020 compared with last year […]

Regulatory Roundup April 27, 2021

There are competing bills in the California legislature to ban cannabis billboard advertising on California state highways or freeways.  See Billboard Ban is the latest marketing hurdle for California cannabis firms. Looks to Insider like the Arizona legislature adjourned  without passing HB 2809 which would have prohibited cannabis advertising within […]

Clear Channel Outdoor Partners with Resorts World Las Vegas for Iconic Walls

LAS VEGAS (April 27 2021) – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it has teamed up with Resorts World Las Vegas to provide brands with a first-of-its-kind advertising opportunity to reach highly coveted leisure and business travelers with over 135,000 square feet of digital signage. Through the […]

Company of the Day – Watkins Outdoor Advertising

Company: Watkins Outdoor Advertising Headquarters:  969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email:   gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. The company has 3 digital faces  and 7 static faces in the […]

The Top OOH Sales Objection and How to Handle It

By Kevin Gephart If you’re batting 1,000 you’re playing in the little leagues. Objections are minimized with thorough data gathering and an effective proposal, but there will always be some unforeseen hurdles. Effective objection handling increases your closing ratio and lays the groundwork for future business. It’s never no…it’s only […]

Blip Media on Help Wanted Ads

Last week Neil Bell wrote that help wanted billboard ads  are surging.  Billboard Insider spoke with Blip’s Daniel Fleischer to understand whether their automated self-serve platform is being used for hiring and recruiting ads.  Blip is a good litmus test because their platform is used by thousands of small businesses […]