Other News

Burkett Media Sells San Antonio Assets to Outfront Media

WIth the news of Burkett Media’s sale of assets in San Antonio to Outfront Media, Insider reached out to Max Drachman at Kalil & Co. for details on the transaction. How many digital boards did Burkett Media sell To Outfront? This deal consisted of four premier digital displays in a […]

Gephart On Selling Against Local Cable TV

Last week I discussed how to sell out of home versus local TV.  Today I’ll talk about selling out of home versus local cable TV. Remember: Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. “Is (name an OOH attribute) important […]

Out of Home Attorneys On Lease Assignability

Insider wrote this in A Billboard Lease is Not a License: Make sure your billboard leases have language which says the agreement inures to the benefit of successors and assigns.  Your billboard lease should also contain a clause permitting assignment without consent.  Some landlords will object.  Next best is language […]

Rate This Ad by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Lamar Celebrates Pride Month

Baton Rouge, LA – June 2, 2021 – In conjunction with Pride Month in June, Lamar Advertising, one of the largest outdoor advertising companies in the world, has launched a nationwide campaign across the company’s digital billboard network to celebrate and express support for the LGBTQ+ community. The campaign’s core […]

Company of the Day: Acme Poster

Company of the Day: Acme Poster Advertising Markets:  Louisiana Address:  1120 Williams Avenue, Natchitoches, LA. 71457 Phone: 318-352-3605 Acme poster advertising operates a 12′ by 25′ static billboard plant in seven parishes in Louisiana.  John and Sarah Luster are the company’s members.   [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds June 5, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Jon Odom on Steel Prices and Converting a Static Billboard to Digital

Productivity Fabricators is a family owned business which designs and manufacturers outdoor advertising structures.  Insider asked Productivity fabricators President Jon Odom . Steel prices are up. All steel prices have increased. Some more than others:  Steel plate is up 80% since Jan 1.  Beams & angle are up 50% since […]

Questions to Ask An Out of Home Prospect

Pete Hautem has spent 44 years selling out of home.  Here are are 4 questions he thinks are high gain when talking to a prospect.. I have always said you can ask your way into a hell of a lot more sales than you can talk your way into.  If […]

Digital Colony Buys Landmark Dividend GP and 13% of LP Interests

Landmark Dividend has a new manager.  Digital Colony Management, a global tower and infrastructure company has purchased 100% of the general partner interests in Landmark Dividend, LLC as well as 13% of the limited partner interests in Landmark.  Digital Colony is a subsidiary of Colony Capital a New York Stock […]