By Marissa Bernstein, Director of Marketing at Vistar Media If you work in the digital advertising space, you have likely heard the term programmatic. However, if you’re new to this type of buying, you probably have questions about how it works and why you should use it. This article will answer […]
London / Toronto, 27 April 2021 – Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, […]
Company: Sandler Training Address: 629 Market Street, Suite 120, Chattanooga, TN. 37402 Email: lisa.nausley@sandler.com Phone: 423-702-5579 Sandler Training provides professional development and sales training to out of home advertising companies. Lisa Nausley is CEO. Dan Nausley is President. Insider talked with Dan Nausley. How did you get involved in assisting […]
Two weeks ago Insider wrote that Lamar Atlantic Regional Manager Robert Campbell and Gulf Coast Regional Manager Tom Sirmon are retiring this summer. Insider asked Campbell to reflect on his remarkable 49 year Lamar career. How did you end up at Lamar? After college graduation I worked my way around […]
Yesterday’s OAAA Lunch Break was titled Driving Success with Research and Data. One slide prepared by OAAA VP Steve Nicklin caught Billboard Insider’s eye. Magna forecasts 12% growth in US out of home revenues in 2021 versus growth rates of 8% for digital media, 5% for national TV and 1% […]
Phoenix, AZ – April 28, 2021 – Branded Cities, a premier Out-of-Home and iconic media company in North America, today announced the promotion of Vaibhav Gupta to President for its United States division. Vaibhav will retain his Chief Operating Officer role. Steve Ellman, Chairman and CEO of Branded Cities remarked, […]
TORONTO–(BUSINESS WIRE)–Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers. The new Bell Media product, branded SAM DSP and powered by Xandr’s buying platform, Xandr Invest, will enable Canadian advertisers to easily plan, […]
Company: Waller Outdoor Headquarters: P.O. Box 2004 Waller, TX Market: Waller Texas Phone: 346.306.4643 Email: sales@walleroutdoor.com Stephen and Linda Johnson have started a new Outdoor Company, Waller Outdoor, initially serving the Waller Texas community. They have recently installed their first structure with two digital faces. Insider caught up with Stephen to discuss […]
The US public out of home companies are giving women more board opportunities than the typical Russell 3000 company but need to do a better job appointing minorities to boards. Non-Executive Board Members of OUTFRONT, Lamar and Clear Channel Outdoor 2020 Clear Channel pays board members the most (in excess […]
Today’s podcast guest Melody Roberts, Owner | Chief Creative Officer, of Out of Home Creative talks about how to give out of home clients a great creative experience. Here are the highlights. How did COVID impact your business? Probably like most, I had a downturn through June. And then, in […]
