Other News

Company of the Day: Dangerfield Outdoor

Company:  Dangerfield Outdoor Markets: Georgia Headquarters: 245 University Avenue SW, Atlanta, GA  30315 Phone: 404-418-8417 Dangerfield Outdoor operates a billboard plant with 5 static faces and 1 digital face in Atlanta, Georgia. Two of the faces are 20 by 60, 2 of the faces are 19 by 48 and two of the faces are […]

Why a European Sale Makes Sense for Clear Channel Outdoor

Clear Channel Outdoor stock rose 8% yesterday after the company announced it will consider selling their European business.  Clear Channel Outdoor also increased fourth quarter 2021 revenue guidance.  It raised fourth quarter revenue growth by 2%.   Fourth quarter consolidated revenues are projected to grow 39-42% and return to pre-covid levels.  […]

GEFT Outdoor Wins Evansville Case

A US District Court Judge for the Southern District of Indiana ruled yesterday in favor of GEFT Outdoor in its case versus the City of Evansville.  GEFT sued Evansville after being denied a variance request to construct a digital billboard.  Here are links to the Court’s Entry on Cross Motions […]

Intersection Wins 10 Year MARTA Contract

Atlanta, GA – December 13, 2021 – Intersection, an experience-driven out-of-home media and technology company, today announced it has been awarded an exclusive 10-year contract to sell bus, rail and station advertising with the Metropolitan Atlanta Rapid Transit Authority (MARTA). Through the agreement, Intersection will bring its suite of static […]

Company of the Day – Del Outdoor

  Company:  Del Outdoor Headquarters:   1702 S. Arizona Ave, Yuma, AZ 85364 Markets: Arizona, California & New Mexico Phone: 928-343-1135 Email:   bwright@deloutdoor.com Del Outdoor is family owned business that was founded in 1986. Del Outdoor is based out of Yuma, Arizona and is part of Western News & Info, Inc.   Brandy Wright is […]

Increase Your 2022 OOH Sales!

By Kevin Gephart A reader asked me for some strategies to grow sales in 2022. I appreciate their understanding of 2022 sales not hinging on external forces, but rather on developing and executing their own plan. How to grow sales is a big question that can pivot on one astoundingly […]

IBO Speedway Introduces OOH Insights Product from Goldfish Ads

The events of the last couple of years have driven the buy side in the OOH Industry to ask questions and demand results from media owners who want to get to the front of the line with campaign placements.  A recent article by Anna Bager, CEO of OAAA, “Smooth Sailing […]

Two-Thirds of Billboard Insider Readers Want to be Paid on OOH Billings

Last week we polled Billboard Insider readers on out of home sales commissions.  Almost two-thirds of our readers want to be paid based on out of home billings. As the owner of a small out of home company, Billboard Insider prefers to pay sales commissions on collections, not on billings.  […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]