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Company of the Day – M&M Outdoor Advertising

Company: M&M Outdoor Advertising Headquarters: 1105 South Hampton Rd., DeSoto TX 75115 Markets: Dallas, Ellis Johnson and Hill Counties, Texas Phone: 972-230-8330 M&M Outdoor Advertising has been in business for over 40 years. The Company has been able to select and maintain the more prominent and choice locations for billboards […]

Day 2 of the 2024 OOH Media Conference in 5 quotes

Here are 5 quotes which summarize day two of the 2024 OOH Media Conference. Rapport VP of Growth Laura Brandes on the growth of programmatic We project that a quarter of out of home spend will be programmatic by 2026. Vistar CEO Michael Provenzano on moderating the out of home […]

Billups Launches AI-Powered Cookieless and Device-ID-less OOH Measurement Solutions

Enhanced tools allow advertisers, media owners and platforms to measure full-funnel OOH performance while ensuring privacy NEW YORK, May 1, 2024 – Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, today announced enhanced OOH measurement solutions for […]

Bill Durden Gives a One of a Kind OBIE Acceptance Speech

Congrats to Durden Outdoor and the Up to Something Agency for winning an automotive OBIE at the 2024 OOH Media Conference.  Bill’s acceptance speech is a one of a kind: “I hope that someone isn’t getting fired tonight because I don’t know if a billboard plant from Alabama is supposed […]

Company of the Day: Magellan Transit

Company: Magellan Transit Media Markets:  Nationwide Address: 3745 Cherokee St NW, Suite 304, Kennesaw, Georgia  30144-06788 Email: sales@magellan-tsa.com Phone: 770-956-1419 Magellan Transit Media creates advertising campaigns on the site of a nationwide network of trucks. Magellan was started in 1994 and installs vinyl adhesive backed ads on the side of commercial vehicles. The company is […]

Anna Bager, OAAA OOH Media Conference, Keynote Speech

Welcome to the 2024 OAAA OOH Media Conference. This year marks our most diverse and dynamic event yet, with over 1,000 attendees spanning our incredible membership, world-class brand marketers, agency leaders, and technology partners – all here to elevate and celebrate out of home. This year’s theme is “Our Moment,” […]

Day 1 of the 2024 OOH Media Conference in 4 Quotes

  Anna Bager on why the just released MRC standards are a great thing for out of home In a recent Mediapost survey of advertisers and agencies, 87% said MRC accreditation was important to their measurement data. ANA + 4A’s are big supporters as well. This was a moment we […]

Vistar Media Upgrades DSP to Simplify DOOH Campaign Activation Globally

Around the Corner, Around the World: Vistar Media Upgrades DSP to Simplify DOOH Campaign Activation Globally Enhanced demand-side platform unlocks international inventory to reach diverse audiences – all from a single account NEW YORK – May 1, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, […]

Sandler OOH Sales Team Wins Award

Chattanooga, TN – It is with immense pride that Sandler Professional Development of Chattanooga, the team that has developed and conducts the OOH Sales Mastery Program  announces receiving the prestigious Pinnacle Award at this year’s Sandler Summit in Orlando, Florida. Owners Lisa and Dan Nausley led their team to global […]