Other News

3.0 Outdoor Partners With Kennedy Outdoor to Rep Regency signs

LOS ANGELES – 3.0 Outdoor LLC, a leading Out-of-Home media company, announces their exclusive partnership with Kennedy Outdoor to represent over a dozen of targeted advertising faces from Regency Outdoor Advertising’s portfolio in Los Angeles and Orange County. This announcement adds incredible expressway bulletin locations to 3.0 Outdoors already strong […]

Company of the Day – WC Media

Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email:  info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa.  The company is owned by Nick Giacomini. In 1996, the Giacomini’s came up with a business idea of indoor […]

5 More Sales Objections and How to Handle Them

By Kevin Gephart Last week I discussed the top out of home sales objection – it costs too much.  Today I’ll discuss 5 more out of home sales objections and how to handle them. I need more time to tell my story “Your 7 to 10 words on billboards doesn’t […]

Rothfelder on Cannabis Advertising Regulations and OOH

Chris Cowlbeck and his fantastic team at IBO are planning a fun and educational Spring Conference at the Sheraton Denver Downtown Hotel on May 5 through 8. While the last couple of conferences were enjoyable and helpful as usual, they were largely relegated to virtual presentations and smaller audiences because […]

Talon and Buntin Form New OOH entity

May 3, 2021) London, UK and Nashville, TN – Leading out-of-home specialists Talon and Buntin Out-of-Home Media today announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin America led by Talon America CEO Jim Wilson. In addition to serving an […]

Company of the Day: Waverly Outdoor

Company:  Waverly Bench Ads Markets:  Daytona Beach, Florida Address: 4188 Dairy Ct., Suite D, Port Orange, FL. 32127 Phone: 386-322-3600 Waverly Bench ads operates hundreds of bench advertising spots in the following Florida communities: Deltona Deland Port Orange Holly Hill Edgewater Waverly is more than 20 years old.  Kimberly Was […]

Billboard Insider Classifieds May 1, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Goodman on 4 Things in a Good Lease

AGE Advertising President Andy Goodman has 33 years experience siting and developing billboards.  We asked him what’s in a good lease. 4 things in a good out of home lease (1). Amounts paid monthly rather than annually.  I think it’s easier to negotiate with a property owner to pay them […]

YESCO Acquires 210 Faces in Idaho and Utah

YESCO Outdoor Media announced today that it has acquired 95 structures and 210 bulletin faces in Eastern Idaho and Northern Utah. This additional inventory strengthens YESCO’s footprint in the Rocky Mountain West and creates opportunity for additional digital deployment in some underserved geographies. Headquartered in Salt Lake City, UT YESCO […]

Selective Structures Matt Schulze on Staying Safe

Some great advice from  Selective Structures Matt Schulze on saying safe on a billboard: Here are some commonsense rules for avoiding electrocution while installing a sign or changing a vinyl.   (1) Use fiberglass rods.  (2) Use a qualified and insured contractor rather than doing the install yourself. Preview the area.  […]