By Chris Rothfelder, Rothfelder Falick At last week’s IBOUSA out of home mergers and acquisitions panel someone asked, “Why should independent operators hire a broker?” Without missing a beat out of home broker Max Drachman of Drachman and Co said, “Because we’ll make you more money!” So why should an […]
Patents Expand the Protection of Volta’s Unique Station Displays and Targeted Advertising SAN FRANCISCO, September 29, 2021 – Volta Inc. (“Volta”), an industry leader in commerce-centric electric vehicle (“EV”) charging networks, today announced the issuance of two utility patents to Volta Charging by the U.S. Patent and Trademark Office; U.S. Patent […]
Company: Brogan Outdoor Markets: Northern Indiana Headquarters: 106 Depot St, Larwill, IN 46764 Phone: 260-327-3257 Email: sales@broganoutdoor.com Brogan Outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M. In 1988 Dan Brogan joined his father and today Dan runs the company. The company […]
By Kevin Gephart My post on Handling Handling Collections During a Disrupted Market generated this question from a reader. I have a client that has had a perm’d billboard for a while. Because this past year was especially rough they have fallen behind in payments and their annual contract is […]
FEMA and the IBOUSA are collaborating on a program to repurpose billboard vinyls. Here are the details. Who are the participants? IBOUSA Federal Emergency Management Association (FEMA) National Voluntary Organizations Active in Disaster (NVOAD) American Logistics Aid Network (ALANaid) Everyshelter Billboard companies. What do I do with my vinyl? Why […]
WASHINGTON D.C. (September 28, 2021) — The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released its “Creative Best Practices Guide,” providing a model for maximizing the impact of brand messages. OOH encompasses many […]
The Media Ratings (“MRC”) council hopes to issue draft OOH measurement standards in the first quarter of 2022. That was the key takeaway from MRC CEO George Ivie’s talk at last week’s IBOUSA show. Here are some excerpts: We’ve been around for 55 years. Non-profit located in New York. 7 […]
AMSTERDAM, Sept. 28, 2021 /PRNewswire/ — Billups, the largest privately held out-of-home technology and managed services company in the U.S., has announced the company’s first hire in Europe with the official appointment of Andrew Brunton as Regional Director, EMEA. Based in Amsterdam, Andrew will be responsible for introducing and developing Billups capabilities in the European marketplace through innovative […]
Company: Book Your Billboard Markets: South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email: doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 19 billboard structures in South Dakota. The company uses Daktronics digital billboards. The company was the subject of a Sioux Falls Business article in 2019 […]
Billboard Insider prepared this table after reviewing OSHA inspections data involving out of home companies for the 2019-2021. Year 2019 2020 9 mos 2021 Inspections 24 20 12 Violations 21 16 7 Initial Fines $60,693 $25,049 $12,755 Current Fines $43,620 $18,108 $10,891 An inspection can happen to you. These out […]
