Other News

OUTFRONT Revenue Up 3% in 1Q 2024

“We were pleased with our first quarter, especially with transit which returned to solid growth after what proved to be a rather difficult 2023” was how OUTFRONT CEO Jeremy Male summarized the first quarter of 2024.   Here are the results from the OUTFRONT 1Q 2024 earnings release, OUTFRONT 1Q 2024 […]

Goddard Calls for More OOH Sustainability Initiatives at OAAA

WOO President Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable. Speaking at the annual conference of the OAAA (Out of Home Advertising Association of America), in San Diego, Goddard described the issue of sustainability as the “elephant in […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Manabloom Media

Company: Manabloom Media Markets:  Washington, Oregon Address: POB 626, Milton-Freewater, OR  97862 Phone: 208-953-1202 Manabloom Media operates three billboards with 6 faces in: Walla Walla, WA Touchet, WA Pendleton, OR   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free […]

Billboard Insider Classifieds May 4, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Lamar Revenue Up 5.7% in First Quarter 2024

“We had a very successful first quarter…that exceeded our internal expectations for both revenue and EBITDA growth thanks to continued strength in local sales and renewed growth on our digital platform,” said CEO Sean Reilly began Lamar Advertising’s first quarter 2024 investor call. Here are the results of Lamar Advertising’s […]

Turn That Frown Upside Down and Avoid the Summer Sales Slump

We are now just about 3 weeks away from the Memorial Day holiday weekend.  Most consider this the official beginning of summertime/fun time.  For many OOH operators it also ushers in a time of year when our sales results tend to not be so stellar. Let’s talk about what causes […]

Industry Executives from Adams Outdoor, Rapport and Vistar Media Join Geopath Board

OOH industry organization also appoints leaders from ODN, Outdoor Media Group and YESCO Outdoor Media to its Executive Committee NEW YORK April 30, 2024 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today welcomed three new members to its Board of Directors following […]

Vistar Acquires ADstruc from PJX Media

NEW YORK — April 29, 2024 — Vistar Media, the top global provider of technology solutions for out-of-home (OOH) media, today announced the acquisition of traditional OOH planning and buying software, ADstruc, from PJX Media. “We live in a world powered by software, and the OOH media industry is no […]