Other News

Lamar Advertising Acquires Assets of Verde Outdoor

BATON ROUGE, La., July 07, 2025 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR) (“Lamar” or the “Company”), a leading owner and operator of outdoor advertising assets, announced today that it has acquired the assets of Verde Outdoor in the first-ever UPREIT transaction in the billboard industry. The acquisition, which […]

New Tradition Expands in LA

Los Angeles, CA — This week, New Tradition Media significantly expanded its premium asset footprint in Los Angeles, partnering with Caruso to represent its Out-of-Home media portfolio, one of the most prominent networks in the country, and deliver access and connections to high profile audiences. A prolific real estate developer in […]

Park Outdoor Lights up Ithaca with Region’s First Digital Billboard

Double-sided display powered by Daktronics brings dynamic advertising to Upstate New York BROOKINGS, S.D. – July 7, 2025 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, partnered with longtime customer Park Outdoor to bring the first and only digital billboard to the Ithaca, New York, area. The new double-sided display is […]

Dawn Del Mastro-Chruma Elected to Board of WORC/Family Center for Achievement

Dawn Del Mastro-Chruma has been elected the Chair of a New York non-profit with a $60 million annual budget and a 600 employee staff.  The non-profit serves developmentally disabled people including people with autism.  Dawn’s father Rick Del Mastro was committed to the organzation and Dawn has continued the commitment […]

Company of the Day – Cal Coast Commercial

Company: Cal Coast Commercial Headquarters: 755 Santa Rosa St, Suite 310, San Luis Obispo, CA 93401 Market: San Luis Obispo and Atascadero Phone: (805) 544-3030 Email: tyler@cliff-branch.com Cal Coast Commercial specializes in developing and owning commercial real estate located on the California Central Coast in San Luis Obispo, Santa Barbara […]

Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital Faces

Last week we published a list of North American bulletin/poster companies ranked by total display faces.  Today we are publishing Billboard Insider’s 2025 list of 320 North American bulletin/poster companies ranked by digital faces.  Some comments This list includes only billboards and posters, not place-based or transit or mobile. The […]

Global Out of Home Spend Increased 10% to $46.2 Billion in 2024

Global OOH spend in 2024 reached $46.2bn (USD) and represented 4.8% of global ADEX – breaking through the $45bn barrier and up 10% on spend for 2023 –  OOH media globally has had its best year to date, and OOH spend is forecast to grow to $49.8bn USD in 2025 […]

Company of the Day: Brooks Outdoor

Company: Brooks Billboard Markets: Ohio, Michigan, Kentucky Headquarters:  PO Box 795, Perrysburg, OH  43552 Phone: 419-874-6400 Email:  BrooksWelker@yahoo.com Brooks Outdoor operates a plant with 150 billboard faces in Ohio, Michigan and Kentucky.   The compan’s market includes Toledo, I-75 south to Dayton and state routes in northwest Ohio. The company started in the sign […]

Billboard Insider Classifieds July 5, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]