With the summer behind us and an exciting Q4 and 2025 on our near-term horizon, OAAA has an important leadership update to share today in support of our mission and continued growth. Julie Thompson joined OAAA in 2020 as a strategic advisor, was later named as Interim CMO, and […]
Other News
GPO Vallas Rolls into the U.S. with SOMO, NYC’s Largest Car Top Ad Network
NEW YORK CITY – GPO Vallas, a leading Latin American “out-of-home” (OOH) advertising company announces the U.S. launch of SOMO, a new business line built by partnering with Ara Labs, for the operation of 4,000 screens in 2,000 digital car top advertising displays in NYC, which generate over 3 billion […]
Adgile Media Campaign for KFC wins best local marketing leadership award
Adgile Media Group’s campaign for KFC recently won the Best Local Marketing Leadership award at the 2024 Franchise Customer Experience Conference (FCXC). During the campaign Adgile wrapped ten delivery vehicles with KFC creative, making them mobile billboards. A detailed article on this achievement is available here. A video that highlights […]
Company of the Day: Reagan Outdoor
Company: Reagan Advertising Markets: Indiana, Iowa, Minnesota, Nevada, Tennessee, Texas, Utah Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT 84116 Phone: 801-521-1775 Reagan Outdoor was started in 1965 and is privately held. Reagan is the 5th largest out of roadside billboard company in the US with 9,300 total faces including 300 digital […]
Scott Wells on Right-Sizing Clear Channel Outdoor
Here are excerpts from Clear Channel CEO Scott Wells comments that last week’s City 2024 Global TMT Conference, prepared and analyzed by SignValue What’s been done and what’s still to do to right-size Clear Channel Outdoor? At the beginning of 2022 we started the European part of it. Our goal […]
Jeffrey Wayne Buntin, Sr., May 12, 1941 – September 7, 2024, RIP
Jeffrey Wayne Buntin, Sr. passed away on Saturday, September 7, 2024 at home surrounded by family. A longtime resident of Nashville, Tennessee, Jeffrey was the fifth generation to live on the farm that is still in his family and today represents seven generations of continued ownership of the land. He […]
Why you should attend the OAAA’s 2024 Safety Seminar
By Andy McDonald, SVP, Government Affairs, OAAA The Out of Home Advertising Association of America (OAAA) is hosting its much-anticipated 2024 Safety Seminar, an essential event for professionals in the Out of Home (OOH) industry focused on safety, operations, construction, and maintenance. This seminar, held once every two years, is […]
Vistar Media’s Adstruc is Now Available to Boost Traditional OOH for all US Customers
U.S. agency and brand partners can now take advantage of a simplified and more efficient traditional OOH planning experience with Adstruc NEW YORK – September 10, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, announced today the availability of its Adstruc traditional OOH […]
Company of the Day – Red Rock Outdoor
Company: Red Rock Outdoor Headquarters: 161 Lafayette Street, 5th Floor, New York NY 10013 Market: New York City Phone: 212-404-2758 Email: info@redrockoutdoor.com Founded in 2009, Red Rock Outdoor is a New York based Out-of-Home company providing a full array of OOH products to the New York Area. Those include: Wallscapes […]
Jeremy Male Talks 2025 Priorities and the Canada Sale
Here are some of OUTFRONT CEO Jeremy Male’s comments at last weeks Citi Global TMT Conference, excerpted and analyzed by SignValue. 2025 priorities: adding digitals, reducing leverage and improving efficiency A key area of focus we will continue to be…digital development…it’s probably the best deployment of capital in terms of […]