A billboard lease is not a license. That’s the lesson of Justin Management vs Metro Outdoor. Here are the facts. Justin Management subleased property to Metro outdoor to provide Metro the exclusive rights to install advertising on Justin’s property. The sublease included language saying that it would inure to the […]
With the success of the US vaccine roll out, Americans are ready to travel again this summer. “Consumer Insights and Intent: Q2 2021 Summer Travel,” the latest new research report from OAAA and The Harris Poll, highlights the many opportunities for OOH this summer with 51 percent of US adults […]
NATIONAL BILLBOARD DAY / JUN 1 When is National Billboard Day? This day will take place on June 1 of each calendar year. What is National Billboard Day? This day is being created to celebrate and honor the earliest form of advertising there is! Billboards are unique and reach millions of commuters daily. […]
Static billboards have been an OOH mainstay for decades. You know the media: Those “traditional” 14’ x 48’ bulletins lining high-traffic thoroughfares, be they city centers or well-travelled highways and freeways. And while this type of outdoor media has always been highly effective, and often highly creative in its execution, […]
By Norm Chait, Director of Out of home Product and Sales at Ubimo, a Quotient Brand. Vaccinations are increasing steadily with the warmer temperature—and with more Americans getting vaccinated and getting back outside every day, it’s becoming apparent that we’re at the cusp of a “hot vax summer.” People who […]
Company: 9 Outdoor & 6 Outdoor Markets: Oklahoma Address: 7401 North Kelley Ave, Oklahoma City, OK. 73111 (9 Outdoor) and 303 North Boston Ave, Tulsa, OK. 74103 (6 Outdoor). Email: brown.douglas@griffin.news Phone: 405-812-3456 9 Outdoor and 6 Outdoor are affiliated companies which operate a billboard plant with 13 faces in Oklahoma […]
This review of media choices is for your own edification. Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. “Is (name an OOH attribute) important to you?” “Does (name a competing media weakness) frustrate you?” Many OOH companies teach reps to […]
OAAA’s Mission By: Anna Bager President & CEO, OAAA Click here to view the published article. As the OOH industry’s leading trade organization, our mission is to protect, advocate, and accelerate the growth of the entire OOH industry on behalf of our members. We do this by advocating for […]
Over the last week or so, there has been a flurry of stories floating around and many of you have asked me to share what the IBOUSA comments were. Today Anna Bager released a statement that nicely summarizes what we can expect from OAAA as our industry trade organization. Please […]
Today is hot and humid in Valdosta, GA. In South Georgia and across America — no matter the weather — dedicated operations crews are posting, maintaining, and building billboards. Sometimes overlooked, ops crews personify “essential workers.” Insider is honored to share the story of one of these operations heroes: Lamar […]
