Other News

Independent, But Only on Paper?

The Hidden Challenges Facing OOH Innovators Introduction In the out-of-home (OOH) industry, independence is a badge of honor. It represents freedom—freedom to run your business, choose your partners, and adapt to what’s best for your market. As the $9 billion OOH industry continues to evolve, independents find themselves facing not […]

New Tradition Adds Digital Spectacular on Las Vegas Blvd.

New Tradition is proud to announce the launch of the most exciting sign Las Vegas Boulevard has ever seen. Standing 87 feet high by 57 feet wide on each side and wrapped with a neon band, this massive, double-sided, full-motion digital spectacular will anchor BLVD, the newest standalone retail and […]

Company of the Day: Ashley Media

Company: Ashley Media Markets: Arkansas Address: 8100 Bicentennial Rd., North Little Rock, AR 72118 Email: tjashley.ashleymedia@gmail.com Phone: 501–319–5890 Ashley Media operates an out of home plant with 271 faces including 16 digital faces in Arkansas.  Ashley Media was founded in 1998 in North Little Rock Arkansas by J.D. Ashley Sr […]

John Murrow New CEO at Trailhead

Randy Otto is stepping down as CEO at Trailhead Outdoor effective May 1.  Otto had been the company’s CEO since 2022.  Trailhead’s Chief Operating Officer John Murrow will become CEO.  An email was sent to Trailhead employees announcing the transition. About Trailhead Media Trailhead Media is is a private out […]

YESCO Acquires 250 Dakota Outdoor Faces

SALT LAKE CITY (April 2025) – YESCO Outdoor Media, one of the nation’s leading providers of out-of-home advertising, announces it has acquired select assets of Dakota Outdoor Advertising. The acquisition includes 111 static billboard structures comprising 250 faces and 19 transit locations with 93 faces across Montana, Wyoming and Nevada. […]

Formetco Introduces the New Ladder ProShield for Fixed Access Ladders

Formetco is proud to announce the launch of its newest product: the Ladder ProShield, a premium safety solution designed to enhance ladder security and protect valuable billboard and structure assets. Developed in response to customer feedback and demand, the Ladder ProShield is a lockable, 8-foot-tall aluminum shield cover engineered to […]

Harkey Buys California and Massachusetts Digitals

April 28, 2025 (Phoenix, AZ) – Harkey Media, a fast-growing company specializing in Out of Home (OOH) advertising, today announces its largest official outright OOH purchases. For years, the company has developed world-class OOH assets in top U.S. media markets. With fresh investor capital, the company is now opening the […]

Company of the Day – Astro Sign Company

Company: Astro Sign Company Markets: South New Jersey Headquarters: 230 East High Street, Glassboro, NJ  08028 Phone: 856-881-4300 Email: dpainter@astrosignco.com Astro was initially founded in 1967. Astro Outdoor Advertising, Inc was established In May of 1983 by Jerry and Joann Painter when they acquired the assets of Astro Inc. Astro […]

Andy Rebuck Talks Acquisitions

Billboard Insider has run a series of interviews with Andy Rebuck who recently retired after a 40 year career with Lamar Advertising.  See Andy Rebuck talks sales, Andy Rebuck on Billboard Development and Andy Rebuck on Two Sales Wins.   In our final installment, Andy talks about out of home […]

9 in 10 Consumers are Interested in OOH Ads for Restaurants

Nine out of ten consumers are interested in restaurant OOH ads and 86% of consumers have taking action after seeing a restaurant OOH ad.  And what do they want to see in the ad?  In order of importance: restaurant location, price saving opportunities, new food/drinks, popular foods/drinks and seasonal food/drinks. […]