Other News

Company of the Day – Veale Outdoor Advertising

Company: Veale Outdoor Advertising Markets: Northern California Headquarters: 2800 Cleveland Ave #A2, Santa Rosa, CA  95403 Phone: 707-777-7777 Email: info@vealeoutdooradvertising.com Veale Outdoor Advertising operates in Sonoma County with a primary focus on the development of local advertising for Sonoma County based businesses. In September 2022, Tom & Leanna Jackson purchased […]

Robert Moore on the Riley Outdoor Sale

Earlier this month veteran out of home exec Robert Moore sold 200 billboard faces, including 7 digital displays to Adams Outdoor Advertising.  Billboard Insider asked Riley Outdoor founder Robert Moore to talk about the sale.  This will the first in a series of articles in which Moore reflects on his […]

A Success Story: How Creative Doubled OOH Spending

Insider heard of an OOH success story where creative led to doubled outdoor advertising spending. We contacted Melody Roberts and Meadow Outdoor Advertising to learn more. For more than a decade, Bushnell University in Eugene, Oregon, has advertised OOH using an in-house design team. As a new customer of Meadow […]

Bluebolt Outdoor Continues Installation of Solar Powered Charging Benches at Colleges

January 07, 2025 10:00 AM Eastern Standard Time NEW YORK–(BUSINESS WIRE)–Bluebolt Outdoor LLC, a division of Blue Outdoor, continuing its partnership with California State University System, has recently installed solar-powered benches at California State University – Channel Islands. Feedback from students and staff has been overwhelmingly positive. A few weeks […]

Company of the Day: Universal Media

Company:  Universal Media Markets:  Nationwide Address: PO Box 68, Heber City, UT  84032 Phone: 866-950-3331 Universal Media is a family owned company specializing in place-based advertising in shopping malls.  The company’s owners have over 40 years experience in out of home advertising.  Todd Cohen is the company’s CEO.  Billboard Insider talked with Robyn Cohen […]

2025 OOH Outlook by Stark Capital

We all thought this was coming. For the past year, the billboard industry has experienced a slowdown in merger and acquisition (M&A) activity. Speculation around 2024’s subdued deal flow attributed much of the decreased activity to the high-interest rates seen throughout 2023 and early 2024. In addition, there was a […]

Terry Carmody sees more large format and digital brand campaigns

Billboard Insider had a short conversation with Integration Media’s Terry Carmody about the national ad market. What trends have you seen in out of home markets over the past year? Its not surprising, but in the larger markets, more and more national dollars are gravitating towards large format opportunities and/or […]

PUBLIC Adopts Place Exchange PerView Platform

Through PerView, PUBLIC now has access to advanced reach, frequency, and impression data across all screen formats and locations. Dallas, Texas (January 6, 2025) – PUBLIC, a pioneering Out of Home (OOH) media company that blends exceptional art with relevant brand messaging, announced the adoption of Place Exchange’s PerView solution […]

Company of the Day – VENDO Media

Company: VENDO Media Headquarters: 69 Yorkville Avenue, Suite 304 Toronto, Ontario M5R 1B8 Market: Canada Phone: 416-966-6900 VENDO is a leading Canadian out-of-home media infrastructure company, formed through the combination of Media City and Signpatico. Media City and Signpatico began working together in October 2020 through a joint sales and marketing partnership under […]

Out of Home Acquisition List for 2024

Billboard Insider has compiled our list of out of home transactions for 2024. If we’ve written about it, we have provided a link in the Buyer column. As always, we appreciate the assistance provided by the M&A firms serving our industry. They have been extremely cooperative in helping Insider compile […]