Billboard Insider talked with Reliable Electric General Manager Brian Kline to get an update on high efficiency billboard lights. How did Covid impact Reliable? Thanks for asking Dave. We have been fortunate at Reliable. Early on, Covid slowed down the progress of quite a few conversion projects. As time passed, […]
Other News
The Big 3 Are Investing Again
Lamar, OUTFRONT and Clear Channel have accellerated investment plans after tightening the belt during Covid. OUTFRONT’s Matt Siegel said this about capital spending on last Friday’s earning call: We added 47 new digital boards this quarter and 77 year to date…You’ll probably see an increased pace of capex in the […]
OUTFRONT Uses Billboards to Congratulate Minnesota Olympians
OUTFRONT Media is running congratulations to Gable Steveson (Olympic Gold medal winner in Wrestling) and Sunisa Lee (Olympic Gold, Silver, and Bronze winner in Gymnastics) on Minneapolis area digital billboards. [wpforms id=”9787″] Paid Advertisement
Company of the Day: Avery Outdoor
Company: Avery Outdoor Advertising Markets: Iowa, Minnesota, Nebraska, South Dakota Address: 2420 Correctionville Rd, Sioux City, Iowa Phone: 712-252-2480 Avery Brothers Sign Company was founded in the 1930’s in Sioux City, Iowa. The company started in custom signs and expanded to billboards in 1948. Milt Avery oversees their Out of Home advertising business. […]
Billboard Insider Classifieds August 7, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Lamar Revenue Up 28% During 2nd Quarter 21
Lamar’s revenue grew 28% during the second quarter of 2021. Here are the results from the Lamar’s 2Q 21 earnings release together with a selection of Sean Reilly’s comments during the conference call. Revenues grew 28% to $445 million. Lamar CEO Sean Reilly expects Lamar’s total 2021 billboard revenue to […]
Outfront Revenues Up 53% in 2Q 21
Outfront organic revenues grew 53% in the second quarter of 2021. Here are the results from the OUTFRONT 2Q 21 earning release, Outfront 2Q 21 earnings deck and conference call. Revenue grew by 53% to $341 million in the second quarter of 2021. Local revenues increased 51%. More encouragingly national […]
Out of Home’s Hottest Ad Category – Part 2
Yesterday Adquick co-founder Connor Burden discussed how to make effective out of home recruiting ads. Today he talks about attribution and the time and place for QR codes. Okay, let’s talk attribution – can you break down what this looks like in action? The foundation of OOH attribution is OOH […]
Pearl Outdoor Expands in Nashville
(Montclair, New Jersey) Pearl Media is proud to announce its newest out-of-home advertising partnership with Old Town Trolley, Nashville. This new partnership provides Pearl Media and their clients the ability to transform over twenty transportation vehicles into large format out-of-home media assets throughout Nashville. It expands on Pearl Media’s already […]
Link Media Adds Reker As GM West Virginia
Link Media Outdoor is pleased to announce that Reid Reker has accepted the position of General Manager of the West Virginia market. His OOH experience includes General Manager for Adams Outdoor in IL and Sales Manager for Fairway Outdoor in OK and TX. In addition, Reid has also held Vice […]