Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Other News
Inflation Is Up!
This chart says it all. Inflation (e.g. the 12 month change in the CPI) has increased from an annual rate of 1-2% up to 5-6%. Too early to tell whether this is a short term post covid supply shortage phenomenon or long term inflation induced by an increase in the […]
Esther Raphael on brands which didn’t pull back during Covid and thrived.
Yesterday, Intersection CMO, Esther Raphael talked about post-covid revenge spending and out-of-home. Today, she talks about the brands which didn’t pull back during Covid and are thriving. In January, Intersection formed Creative Labs to perform in-house creative for clients. How’s it going? It’s going amazing. Last year, so many teams […]
Where Is SignBird This Month?
This month, SignBird has been in North Carolina! Our friends at Riley Outdoor & Patriot Outdoor hired the team tp visit their markets. That would be 11 different counties in the Tar Heel State. Within 30 days the SignBird team visited all billboard faces and produced approach and aerial […]
Company of the Day: Barfield Outdoor
Company: Barfield Outdoor Markets: North Carolina Address: 2368 Summerlin’s Crossroads Rd, Mt Olive NC. 28365 Email: ken@barfieldoutdoor.com Phone: 919-738-4199 Barfield Outdoor operates an out of home plant with 16 faces in North Carolina. Ken Barfield is President. Zach Barfield is Vice President. How did you get in the Out of […]
Becker Boards Seeks Breakup of Landmark Infrastructure Partners
Insider’s Take: We’re not surprised that Landmark is considering selling their assets. They’ve met headwinds in growing the out of home portfolio in the US. The company had two offers in hand from Verde Investments and DigitalBridge . A new proposal was received last week from Melody Investment Advisors LP […]
Clear Channel Outdoor Americas At a Glance
Here’s an overview of Clear Channel Outdoor’s 2Q 2021 performance prepared by Paul Wright and Carson Frost at SignValue. SignValue offers billboard valuation and advisory services nationwide. You can contact SignValue at 480-657-8400 or info@signvalue.com. [wpforms id=”9787″] Paid Advertisement
Esther Raphael on revenge spending and why it matters for Out of Home.
This week, Intersection CMO Esther Raphael talked with Billboard Insider about post-Covid trends impacting out-of-home. What is revenge spending and how does it influence out-of-home? When we think about all of the moments that we lost, there are so many experiences and things – you want to live them again […]
Lind Promotes 4 Executives
Mansfield-based Lind Companies (Lind Media Company, Lind SignSpring Group and Lind On-Premise Group) has announced four executive appointments. Jennifer Schmidt, formerly Sales Manager for Lind Media Company, has been appointed Vice President of Sales for the Lind Companies, effective August 1. She will oversee all revenue operations for the combined companies. […]
Company of the Day – Bedgood Outdoor Advertising
Company: Bedgood Outdoor Advertising Markets: Greater Charlotte Area, North Carolina Headquarters: 509 Bentley Court, Belmont, NC 28012 Phone: 704-825-8579 Email: parrochie@aol.com Bedgood Outdoor Advertising is a Belmont based billboard company proudly serving the Charlotte and Gastonia market since 1985. Bedgood Outdoor Advertising had the first Digital board in Charlotte. All the […]