Other News

Canadian out of home awards gala May 30.

Toronto, May 10, 2024 – The Canadian Out-of-Home Awards 2024 gala commences on May 30 at the Mademoiselle in Toronto, with an incredible lineup of sponsors backing this show-stopping industry celebration. “We are ecstatic to see the incredible amount of engagement from the Canadian OOH industry! Agencies, tech stacks, data […]

Rate this Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: McBride Signs

Company: McBride Sign Company. Markets: Virginia Address: PO Box 622 Lynchburg, VA. 24505 Email: scott@mcbridesigns.com Phone: 434-847-4151 McBride sign company operates an out of home plant with 85 total faces including 3 digital faces in Virginia.  The company was founded in 1937.  In addition to Billboards McBride designs, manufacturers and […]

Billboard Insider Classifieds May 11, 2024

Billboard Insider Classifieds work: “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve […]

Wonder Why You Can’t Seem To Get Everything Done?

Doesn’t matter if you are the owner or senior leader of a 5,000 face OOH company, a manager of a large OOH sales team, or the principal leader of a 3-person OOH plant, there’s a good chance somebody is loading extra things on your plate. These ‘extra tasks’ we often […]

Clear Channel Outdoor 1Q 2024 Revenue up 10%

North American billboards are decent, airports is booming and Europe North is recovering and for sale is how you could summarize Clear Channel Outdoor’s 2024 first quarter.  Here are the results of the Clear Channel Outdoor 1Q 2024 earnings release, earnings presentation and conference call. Consolidated revenue increased 10% to […]

SignValue’s Lamar Advertising at a Glance – 2024 Q1 Overview

SignValue has prepared the following analysis of Lamar Advertising’s 1st quarter 2024 financials.     If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and […]

Company of the Day: Marquee Media

Company: Marquee Media Markets: California Headquarters: 555 Capitol Mall, Suite 710 Sacramento CA 95814 Phone: 888-MEDIA-10 Email: info@marqueemediaus.com Marquee Media operates high profile billboard plant with 54 total faces including 32 digital displays in California.  The company is co-owned by Jeff Joaquin and Michael Wagener.  In December 2022 Marquee sold 11 digital displays and 6 static bulletins in […]

The Non-profit That Spends $6 Million a Year on Billboards

Company:  Christian Aid Ministries Address:  PO Box 360, Berlin, OH. 44610 Email: jay.stoltzfus@camoh.org Phone: 330-893-2428 Christian Aid Ministries is a non-profit which spends $6 million a year renting 1,900 billboards in all 46 states as well as Puerto Rico.  The billboards have simple messages encouraging people to call a toll-free spiritual counseling number.  In […]

We don’t want our city to look like….

  We don’t want our city to look like Las Vegas. How often have you heard this tired cliche trotted out at a city council meeting as a reflexive anti-billboard statement.  Next time you hear that why don’t you ask: Do you want your city to look like Milan?  Here […]