Earlier this week Billboard Insider announced that Tom Reilly joined Vector Media as the company’s new EVP of Local Sales. We asked Tom to talk about the traits of good sales reps. How did you get involved in the out of home industry? Many in the industry, particularly the […]
Eric Kubischta gives Billboard Insider his opinion on why dynamic billboard feeds are underused. I think the reasons can be grouped into the following: Capability Awareness & Education This – is probably our biggest weakness – Evangelizing the capabilities of our tools In general, I think on the sales / […]
Join the Exclusive Fall IBO Conference with Ease The Fall IBO Conference stands out as an event exclusively for IBO members, however, it is easy to join. Becoming a member is straightforward and opens doors to numerous opportunities and industry connections. To join the IBO and secure your spot at […]
Company: Nomadic Outdoor Media Headquarters: 7300 Wood Duck Ct., Denver, NC 28037 Markets: North & South Carolina, Tennessee & Georgia Phone: 704-980-8499 Email: info@nomadicoutdoormedia.com Steve Miller is the Founder and CEO of Nomadic Outdoor Media. This is their initial feature on Billboard Insider so we reached out to Steve to […]
Now is the time to prospect for Q4 2024 to pursue, sell, and post by 4Q. Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. It’s a make-or-break time. Right now advertisers are tweaking their ad plans, evaluating if they’ll meet their 2024 […]
Insiders Note: We had a reader ask us if there was a ruling from the recent slate of cases before the Supreme Court that might impact the industry. We reached out to the OAAA and J. Allen Smith, OAAA Association Counsel and he provides this perspective. The United States Supreme […]
Departure Media’s David Menk gives this advice on how to run a dynamic content billboard campaign as feedback to our readers poll which showed that dynamic billboard campaigns are underused. I’ve been working with digital OOH since the initial inception in 2007. When it was first launched I was working […]
Company: Ohio Outdoor Markets: Ohio Email: Ben@ohio-outdoor.com Phone: 330-464-8539 Ohio Outdoor operates a plant of 113 total faces including 9 digital billboard faces in Ohio. In addition to operating an out of home plant the company assists others with constructing and managing static and digital billboards. Billboard Insider talked with Ben […]
By Mike Donaldson, CGO BillboardPlanet This year has been a whirlwind for the Out-of-Home industry, filled with announcements, conferences, presentations, and gatherings. Operators, suppliers, and tech innovators have been coming together to exchange stories, share visions, discuss best practices, and most importantly, network. As the oldest form of media, we […]
Billboards are a great way to tweak the opposition. Billboard Insider reader Richard Kennedy of Kennedy Outdoor writes: I thought that this was a brilliant billboard campaign for Wendys. We just installed this artwork on a big 20×60 billboard that sits directly above McDonald’s that reads, “Don’t make a […]
