A terrible story Billboard Insider has been following in India. Last week a large billboard blew over in the wind, killing 16 people and injuring 75. The billboard did not have a permit. The owner of the billboard has been arrested. Billboard Insider’s take: Never cut corners when it comes […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Media Outdoor Displays Markets: Texas Headquarters: 14731 Bulverde Rd. San Antonio, Texas 78247 Phone: 210-860-9414 Email: info@mediaoutdoordisplays.com Media Outdoor Displays operates 140 static billboard faces in the San Antonio Metro Market and surrounding counties. Most of the billboards are 12 by 24 or 14 by 48. The company was formed […]
Billboard Insider Classifieds work: “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve […]
Boston Omaha released 1Q 2024 financials. Here are the results for Link Media Outdoor, Boston Omaha’s wholly owned out of home subsidiary, sponsored and analyzed by SignValue. Revenues increased 3.8% to $10.6 million reflecting an improvement in rate and occupancy. At March 31, 2024 Link Media Outdoor operated a plant […]
Billboard Insider’s Dave Westburg moderated the Independent Media Company Panel at the 2024 OOH Media Conference earlier this month. He invited audience members to text questions they’d like panelists to answer. There were many sales-related questions which the panel didn’t have time to address so we put the questions to […]
WASHINGTON, May 16, 2024 /PRNewswire/ — Out of home (OOH) advertising revenue increased 6.8% in the first quarter of 2024 compared to the previous year, accounting for $1.94 billion, based on figures released today by the Out of Home Advertising Association of America (OAAA), building on the medium’s growth trajectory and increased revenue seen in […]
Company: McWhorter Media Group Markets: Virginia, Pennsylvania, South Carolina Address: 162 W. Main St, Suite 101, Cartersville, GA. 30120 Phone: 724-972-8629 Email: sales@mcwhortermedia.com McWhorter Media Group operates a billboard plant with 94 faces, including 20 digital displays in Pennsylvania, Virginia and South Carolina. Deanna Berry is Chief Operating Officer. Josh […]
Billboard Insider’s Dave Westburg moderated an Independent Media Company Panel at the 2024 OOH Media Conference earlier this month. He invited audience members to text questions they’d like panelists to answer. There were many sales-related questions which the panel didn’t have time to address so we put the questions to […]
Digital billboard insurance is getting extremely hard to find in coastal and hurricane areas. Matt Schulze has formed a group to evaluate the feasibility of creating an entity to help out of home companies self insure their digital billboards. This memo describes the project and the info the group is […]
