Yesterday Billboard Insider ran an article which discusses trends in the lending markets. The lending markets are important because many out of home companies rely on debt to finance capital expenditure and acquisitions. Debt has 3 benefits: It allows you to grow faster than you can using your own funds. […]
Other News
90 is the new 70!
90 is the new 70! YESCO Outdoor Media President Nathan Young, tells Billboard Insider that his grandmother Dwan made the Guinness World Records as the World’s oldest Female Water-Skier. Here’s the proof. Dwan is also a board member at YESCO. 90 is the new 70! […]
Duo Lipa Runs Digital Out of Home Window Campaign
Global pop sensation Dua Lipa, in collaboration with Live Nation and Visual Feeder, is pushing the boundaries of digital Out-of-Home (OOH) advertising in with a new digital window-scape campaign to promote her upcoming “Radical Optimism” tour. The campaign objective turns strategically selected unused retail windows into vibrant, immersive displays designed […]
Company of the Day: Roger Budd Billboards
Company: Roger Budd Billboards Markets: Georgia Address: 2907 N Patterson St, Valdosta, Georgia 31602 Email: info@rogerbudd.com Phone: 229-2440-3300 Roger Budd Company operates a real estate business which includes a billboard plant with 31 faces including 7 digital faces in Georgia. To receive a free morning newsletter with each day’s […]
Credit Markets Modestly Tightening.
Here are three charts which give an overview of trends in the credit markets. This is important to many out of home companies because they rely on bank financing to help fund capital expenditures and acquisitions. The first chart shows that a modest majority of lenders have been tightening their […]
OAAA Launches Campaign to Educate Buyers on Benefits of Programmatic OOH
New York, NY – The Out of Home Advertising Association of America (OAAA) today announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home (OOH) advertising. The campaign, centered around AdExchanger’s prestigious Programmatic I/O event at the Marriott Marquis Times Square from September […]
billups Announces Key Leadership Appointments
NEW YORK — September 25, 2024 – billups, the leading independent Out-of-Home (OOH) managed services agency, today announced the appointment of Claudia Valderrama as Global Chief Operating Officer and Ben Milne as Chief Executive Officer for the Asia-Pacific region. Both are new roles and are part of a significant company expansion that […]
Company of the Day – RoosterWorks247
Company: RoosterWorks247 Market: Jacksonville, AL Headquarters: 1590 Pelham Road South, Suite 3 Jacksonville, AL 36265 Phone: 256.591.6462 Email: billboards@roosterworks247.com RoosterWorks247 operates a digital billboard on Highway 21 Northbound across from Wal-Mart in Jacksonville, AL. The company’s owner is David Glass who also owns an insurance agency. To receive a […]
Reps and Warranties Matter When You Sell Out of Home Assets
Reps and warranties matter when you sell out of home assets. That’s the lesson of Landmark Infrastructure vs R.E.D. Investments. Here are the facts. Landmark Infrastructure paid $902,358 for the right to receive rent under a billboard lease with a 99 year easement on property owned by R.E.D. Paragraph […]
Rothfelder on Puffery Versus Fraud in OOH Contracts
Last week, Billboard Insider reported on the required grounds to cancel an outdoor advertising contract, as demonstrated in the Arizona case of Outfront Media vs Hart & Assoc. Specifically, “notice of termination of a contract must be clear, positive and unequivocal,” according to the Court. As such, the comment from […]