Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: The Westfield Network Markets: Nationwide Address: 2049 Century Park E, Fl 41, Los Angeles, CA 90067 Email: usbvcenterleads@urw.com The Westfield Media and Experiential team manages more than 500 high impact media screens at 23 US retail destinations. Here are some excerpts of our 2023 interview with Loren Miller, SVP US Media and Strategic Partnerships, Unibail-Rodamco-Westfield. How […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Posted by Betsy McLarney | Dec 10, 2024 It’s that time of year again when we look at the coming year and predict 2025 marketing trends. For Out-of-Home media trends, some are not necessarily new but are continuations of existing shifts. Digital Out-of-Home will continue to grow. The industry will continue to work […]
December 12, 2024: PATTISON Outdoor Advertising LP MISSISSAUGA, Ontario, Dec. 12, 2024 (GLOBE NEWSWIRE) — PATTISON Outdoor’s Diversity, Equity and Inclusion Committee is proud to once again call for submissions from not-for-profit organizations for the third year of the Elevating Voices Grant program. The program launched in 2022 and has […]
Company: Trident Outdoor Headquarters: P.O. Box 443, Beulaville, NC 28518 Market: North Carolina Founded in 2012, Trident Outdoor is locally owned and operated by Chris Jarman and Jarrett Brown. Trident owns and operates 34 faces in eastern North Carolina. The two owner/operators have a combined 30 years of experience in the outdoor […]
Yesterday we shared that the largest shareholder in Daktronics, Alta Fox Capital, was not happy with the Board and Management at Daktronics. Things heated up on Wednesday as Daktronics provided their thoughts and Alta Fox quickly countered. First, comments from a Daktronics public letter: BROOKINGS, S.D., Dec. 11, 2024 (GLOBE […]
We asked OAAA’s Mike Hershey for his perspective on the 2024 elections and what it means for our industry in 2025. Took a few weeks because of some tight races, which finalized this week and who President Elect Trump was naming for key positions. Below, Mike outlines changes in the […]
For immediate release, NEW YORK CITY MetricOOH is setting a new standard in out-of-home (OOH) advertising across the USA with its innovative traffic intensity scoring system. By harnessing satellite imagery to analyze real vehicle movement patterns, this groundbreaking solution provides brands with precise, actionable insights that media owners can leverage […]
Company: TierOne Media Headquarters: 8668 Navarre Parkway, Suite 343, Navarre, FL 32566 Markets: Pensacola/Emerald Coast FL, Montgomery and Mobile AL Phone: 850-800-5000 Email: sales@tieronebillboards.com Jesse London is the President and CEO of TierOne. He spent 10 years in New York City in management positions for both Clear Channel and OUTFRONT […]
