Other News

Company of the Day – Stark Outdoor

Company: Stark Outdoor Markets: Eastern Texas. Headquarters: 914 Lake Air Dr, Waco, TX Phone: 800-559-1013 Email: glenn@starkoutdoor.com Stark Outdoor operates a plant of 44 double-stacked billboards with 176 faces in eastern Texas.  Glen Browder bought the company in 2016 from Herb and Wilma Stark.    Browder also owns Swift Media in Texas and has […]

2024 U.S. Presidential Election Advertising Spending Soars to New Heights

Courtesy of Mark Boidman, Solomon Partners Digital Advertising Expenditures Expected to Double Political ad spending on the 2024 U.S. presidential election has reached record highs, highlighting both campaigns’ need to reach voters at nearly any cost in key swing states. This election cycle, ad spending is expected to reach $12.3 […]

Branded Cities Wins 5 of 9 Canadian Out of Home Creative Awards

Branded Cities Dominate the 2024 AdClub of Toronto’s Out-of-Home Day Showdown Toronto, Canada – November 5, 2024 – Branded Cities, North America’s purveyor of iconic Out-of-Home assets celebrates a great showing in AdClub of Toronto’s 2024 Out-of-Home Day Showdown. Branded Cities and their clients took home the top prize in […]

Company of the Day: Giraffe Advertising

Company: Giraffe Advertising Headquarters:  9655 Perkins Rd, Suite C-155, Baton Rouge, LA 70810 Market:  Baton Rouge, LA Phone:  225.910.0428 Email:  sales@southernoutdoorads.com Southern Outdoor Advertising dba Giraffe Advertising provides custom solutions throughout East Baton Rouge, Livingston and Ascension Parishes. Their inventory includes billboards, transit bench ads, and kiosk advertising at the Perkins Rowe […]

Anna Bager: Out of Home Helps Brands Double Efficiency for no Extra Input

OAAA CEO Anna Bager was interviewed last week by Ian Dallimore on Lamar’s October 30 Digital and Dirt podcast.  She highlighted the importance of the OAAA’s Benchmarketing study. On the OAAA’s recent benchmarking study  Without making any changes to your investment but making some changes to how you’re investing your […]

WOOH Adds 14 New Members

The World Out of Home Organization has gained a further 14 new members, from Africa, MENA, Europe, Asia and the USA. Eight of the new members are national or international media owners, four are OOH service providers/suppliers and two are national media agencies. The new members are: Blue Zoo — […]

Health Company, Haleon, Partners with Vistar Media

NEW YORK – November 4, 2024 – Haleon, a global leader in consumer healthcare, has chosen Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, as its preferred partner for programmatic OOH across all key markets. Through this partnership, Vistar will collaborate with Publicis, Haleon’s media […]

Company of the Day – Stilliguamish Outdoor

Company:  Stillaguamish Outdoor Media Markets: Snohomish County, Washington Headquarters:  3322 226th St NE, Arlington, WA  98223 Email:  abrown@stillaguamish.com Phone:  360-572-3077 Stillaguamish Outdoor Media owns 5 (soon to be 7!) digital billboards that advertise along I-5 and Highway 530 in Snohomish County in Northwest Washington State. Andy Brown is the firm’s […]

Adams Outdoor Expands Footprint with Acquisition of Kegerreis Outdoor Advertising’s Charlotte Market Inventory

Charlotte, NC – November 1, 2024 – Adams Outdoor Advertising (“Adams”) is thrilled to announce the acquisition of all 28 billboard assets in the Charlotte market from Kegerreis Outdoor Advertising LLC (“Kegerreis”), effective October 31, 2024. The terms of the transaction remain undisclosed. This strategic acquisition enhances Adams’ out-of-home advertising coverage in […]