Other News

Billboard Insider Classifieds March 15, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

David Sailer on Clear Channel Asset Sales

Clear Channel Outdoor CFO David Sailer provided an update on assets sales at this week’s Deutsche Bank Media, Internet and Telecom Conference.  Here’s a selection of Sailer’s comments, analyzed by SignValue. France was a bad business for Clear Channel Outdoor France, that was a tough business tough business in the […]

OAAA Adds Speakers for May 2025 Conference

As the 2025 OOH Media Conference approaches, the Out of Home Advertising Association of America (OAAA) is excited to announce more distinguished brand marketers, agency leaders, and industry experts who will take the stage in Boston from May 5–7, 2025. This year’s conference, themed “The Power of Presence,” will highlight […]

Verde Outdoor and Jefferson Beer Launch St Pats Day Lager

SIOUX CITY, IA – March 14, 2025 – Verde Outdoor Media (“Verde Outdoor”) and Jefferson Beer Supply (“JBS”) are raising a glass to St. Patrick’s Day with the launch of a limited-edition green lager. This collaboration blends Verde Outdoor’s expertise in eye-catching billboard advertising with JBS’s passion for craft brewing, […]

Company of the Day: Ad-Trend Advertising

Company: Ad Trend, Inc. Markets: Kansas, Missouri Headquarters: 14450 S US 71 Hwy, Kansas City, MO  64147 Email: info@ad-trend.com Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 207 faces in the Kansas City metro, including 72 digital faces.  Ad-Trend was founded in 1983 by Jim Boeh and is the largest […]

Sean Reilly Talks About Vistar, Geopath and the M&A Market

At last week’s Morgan Stanley Tech, Media and Telcom conference Lamar CEO Sean Reilly explained the rationale for the T-Mobile-Vistar deal.  Reilly also pointed to Geopath challenges and said Lamar is back in the M&A market.  Here’s a selection of Reilly’s comments, analyzed by SignValue. The Vistar sale First of […]

When disaster struck: Outdoorlink’s technological leadership during CrowdStrike outage

  The world of Out-of-Home (OOH) advertising moves fast, where even minor disruptions can snowball into substantial operational challenges. This was evident during the CrowdStrike outage in July 2024, which disrupted digital advertising systems and left many scrambling for solutions. Amid the chaos, Outdoorlink emerged as a leader in innovation […]

Company of the Day – Admiral Outdoor

Company: Admiral Outdoor Advertising, LLC Market: Duplin County, North Carolina. Headquarters: 5752 S. US Highway 117, PO Box 160,  Wallace, NC  28466 Phone: 910-285-1047 Email: Info@admiraloutdoor.com Admiral Outdoor operates an 82 face billboard plant in Duplin County in eastern North Carolina.  The company was started in 2006 when owner Pete Murphy was in need of […]

Rothfelder on Lamar vs LaCore and Rights of First Refusal in Billboard Leases

By Richard Rothfelder, Rothfelder & Falick The Texas Court of Appeals, Fifth District Dallas Division, issued a comprehensive and favorable opinion on rights of first refusal, holdover tenancies, waiver, and conversion in billboard leases in the case of Lamar vs LaCore on December 31, 2024. The facts of the case are […]

Scott Wells: 20-30% IRR on Digital Billboard Conversions

Here’s a selection of Scott Wells comments at last week’s Morgan Stanley Technology, Media and Telecom Conference, analyzed by SignValue. Clear Channel needs to reduce debt in half to become a REIT I think for us to convert to a REIT we’re going to need to be probably about half […]