Other News

Company of the Day: Coastal Outdoor

Company:  Coastal Outdoor Markets:  North Carolina, South Carolina. Address:  7421 N Kings Hwy, Myrtle Beach, SC. 29572 Phone: 843-692-2334 Coastal Outdoor operates a plant with 800 total faces, including 32 digital billboard faces in North and South Carolina including Myrtle Beach/Florence, Charleston and Wilmington.  The company was founded in 1996  Pudge […]

Sean Reilly on Integrating Acquisitions

On last week’s earnings call Lamar CEO Sean Reilly was asked about how Lamar integrates acquisitions and he said this: When it’s a fill-in the expense synergies happen extremely quickly…on a fill in deal we’re just buying billboard structures, billboard permits, advertising contracts and ground leases and we don’t need […]

Link Media Outdoor Revenues Flat in 2Q 2025

Link Media Outdoor, the out of home subsidiary of publicly-traded Boston Omaha, had flat revenues during 2Q 2025.  Here are the results of the Boston Omaha 2Q 2025 earnings release, sponsored and analyzed by SignValue. Revenues were flat at $11.4 million during the second quarter of 2025. Ground rent expense […]

Getting Cleverer with Dynamic Content for Digital Billboards

By the Up To Something team, Richard Molinaro and Todd Turner Dynamic content is the show-off of the digital billboard world. It can change on a dime, pull in live data, and react to what’s happening in the real world right now. At the very least, use that power to […]

Company of the Day – Classic Outdoor Advertising

Company: Classic Outdoor Billboard Advertising, LLC Headquarters: 200 Fairground Suite 105, Higginsville MO 64037 Phone: 660-584-6242 Email: classicoutdoor@yahoo.com Classic Outdoor has close to 600 displays in the Midwest with a primary focus in Missouri and Illinois. Dave Gash is the President.     To receive a free morning newsletter with […]

Rothfelder on Stop Work Orders

A Billboard Insider reader recently asked the following about Stop Work Orders: What do you do when you are issued a “Stop Work Order” by the local zoning department? Do you stop building the billboard even though you have the approval to build? If so, what are the legal hoops […]

Terry Carmody on the National Out of Home Sales Market

Terry Carmody spoke about the OOH national sales market on this week’s IBO webinar.  Here’s a summary of what he said. Integration has about 15 people and we have many people on our team from the agency side. National is different from a local sale.  National buyers may not be able […]

AI and Out of Home – What Not To Do

A reader asked Billboard Insider to write more articles on how to use AI in out of home.  We’ll start with a case of what not to do.  Don’t use AI to try to buddy up to someone with whom you have no relationship… Billboard Insider guesses this person used […]

Company of the Day: Colorado West Outdoor

Company:  Colorado West Outdoor Advertising Market:  Grand Valley, Colorado Headquarters:  2475 Commerce Blvd. Grand Junction, CO  81505 Phone:  970-242-5248 Colorado West Outdoor Advertising is a third generation family-owned firm which owns over 127 billboard faces including 7 digital billboard faces as well as a bus bench and bus shelter advertising business in Grand Junction […]

Formetco is Rethinking Hurricane Protection

Rethinking Hurricane Protection: How Formetco’s Direct-to-Pole Panel-Free® and Standard Panel-Free® Frame Systems Are Changing the Game When it comes to billboard structures in hurricane-prone areas, traditional framing systems often bring more challenges than solutions—excess weight, time-consuming installs, and costly maintenance among them. That’s why Formetco set out to create the […]