WOW Unveils “The Gateway” – An Iconic New Landmark at the Entrance to LA’s Sports & Entertainment District. For a visual experience of The Gateway, watch the video here. Inglewood, CA – As fans stream toward SoFi Stadium, Intuit Dome, and Kia Forum for LA’s biggest games and concerts, they will now be welcomed […]
Other News
Company of the Day: Stellar Outdoor
Company: Stellar Outdoor Advertising Markets: Ontario Address: 7 John street, Unit 4, Hunstsville, Ontario. P1H1H2 Email: info@stellaroutdoor.com Phone: 800-268-0099 Stellar Outdoor Advertising is a family run firm which operates a network of 1,116 billboards in Ontario, Canada. The company was formed in 1947 as Annis-way signs. In 2012 merged with Specific Hi-way Signs […]
Billboard Insider Classifieds November 9, 2024
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Chris Rothfelder on the Importance of Reps and Warranties
Out of Home attorney Chris Rothfelder writes this in response to our article yesterday on Asset Sale Reps and Warranties. Our firm has been fortunate to represent countless clients that have bought and sold out of home assets from coast to coast, ranging from trades of single permits to the […]
AEG Global Appoints Brenda Cruz as Senior Director of Global Partnerships Out of Home
LOS ANGELES–(BUSINESS WIRE)–AEG Global Partnerships, a division of AEG, the world’s leading sports and live entertainment company, has appointed Brenda Cruz as Senior Director of Global Partnerships Out of Home (OOH) at AEG. In this role, Cruz will exclusively oversee the OOH sales and advertising strategy for L.A. LIVE – […]
Adquick’s Ty Tinker on an Out of Home Success Story
Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s DPAA Global Video Everywhere summit. Here’s a success story Tinker presented. “We worked with Transunion to run a mixed media model to understand who out of home not only impacted direct revenue for […]
Company of the Day: Spider Billboards
Company: Spider Billboards Markets: Puerto Rico Address: Antosanti St. #1500 Ciudadela, Suite 1521. San Juan, P.R. 00912 Email: salim@spiderbillboards.com Phone: 787-649-5962 Spider Outdoor is a family run firm which operates 14 digital billboards and wallscapes in San Juan Puerto Rico. Salim Merceb is the company’s President. To receive a […]
Asset Sale Reps and Warranties – How Much is Enough?
When you sell out of home assets, you make reps and warranties to the buyer. There are two approaches. Full reps and warranties This is the best way to get top price for your out of home assets. Sellers will pay more if you agree to this long list of […]
Magna Forecasts 5% Growth for OOH in 2025
Billboard Insider sat in on yesterday’s OAAA webinar Ad Market Outlook: Year End 2024 + 2025 Forecast. During the webinar, Vincent Letang, MAGNA EVP Global Market Intelligence presented an updated US out of home revenue forecast. OAAA members can access the powerpoint and webinar via the OAAA website. A couple […]
Lamar Running Free Thank You Ads From Nov 18 to Dec 1
Baton Rouge, LA – November 1, 2024 – As Thanksgiving approaches and holiday season celebrations begin, Lamar Advertising, one of the largest outdoor advertising companies in the world, is offering the unique opportunity to express gratitude and appreciation with a personalized message and photo displayed on a Lamar digital billboard. […]