By DJ Jennings, CEO, Outdoorlink Earlier this month in London, Outdoorlink was awarded the WOO Global Sustainability Award. I’ve had some time to sit with it, and I wanted to share a bit more about what it actually means, because I think the story behind it matters more than the […]
Other News
The Human Element: Why Including People or Traffic Can Enhance Billboard Photos
Billboard photography is about more than documenting a structure. It is about showing how an advertisement exists in the real world. While a clean, unobstructed image is important, including people, vehicles, and surrounding activity can make a billboard photo more informative and engaging. These elements provide context that helps advertisers […]
Company of the Day: Outdoor Impact
Company: Outdoor Impact Address: 4442 Oakton St, Sko0kie, IL. 60076 Phone: 847-674-6500 Outdoor impact is an Independent Outdoor outdoor Advertising company based in Chicago. Joel Byron is the company’s President. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]
The Company that Spends $5 Million a Year on Billboards
Christian Aid Ministries (“CAM”) is a US non-profit which spent approximately $5 million to purchase ads on 1,700 billboards in 2025. Billboard Insider spoke with Jay Stotzfus and Jeff Nisly about the program. Give an overview of CAM CAM is an Ohio-headquartered, non-profit which raised $171 million last year to […]
Ecoliteco’s Mike Gutowski on Solar Billboards
Ecoliteco President Mike Gutowski has more feedback on solar powered billboards Using solar plus battery to power any sized billboard lighting solution is 100% possible in any geographic location. To achieve this, it helps to have years of industry and product knowledge with good mathematics discipline. Using this as the […]
Did You Make the List?
by Nick Coston By now, unless you lost your internet, you’ve been overwhelmed by OOH industry peeps showing all of us they are flying to the upcoming Cannes Lion Festival in France. Why not, if I were going I too would be plastering my LinkedIn page with photos of me […]
Lamar Celebrates America’s 250th Anniversary
As America prepares to celebrate the 250th anniversary of its founding, Lamar Advertising is commemorating this once-in-a-generation celebration with a nationwide Out of Home campaign that honors the people, ideas and achievements that have shaped the American story since 1776. The 5 unique creative concepts are designed to celebrate America […]
Company of the Day – Ozark Poster Advertising
Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas 72601 Phone: 870-741-5567 Email: info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted of […]
The Walgreens Rule for Sign Development
Justin Booher of Vital Outdoor appeared this week on Neil Bell’s Bell Board Podcast. Some of the highlights. Find a good banker and stick with them. You could probably write a book on billboard bank financing. Banks are very friendly when you’re getting into the business, and then a couple […]
Reader Feedback on Solar Powered Billboards
Yesterday Billboard Insider asked readers if their company’s out of home plant had solar powered billboards. Here are the results. Many readers shared their opinions. Mike Brown of Brownhouse Outdoor had a bad experience with solar. I’m in California. I built a double 14×48 billboard in 2022. There was no […]
























