Other News

US Out of Home Companies Outperform Market in 3Q 2024

All three US out of home companies outperformed the market in the third quarter of 2024.  Here’s an analysis of public out of home stock performance, prepared by SignValue. For the third quarter of 2024 OUTFRONT was up 28% on the rebound of transit revenues and the sale of Canada. […]

Vinyl Works Welcomes Seth Lippert as Chief Revenue Officer

New York, NY, Oct 2, 2024 — Vinyl Works is excited to announce the addition of Seth Lippert as our new Chief Revenue Officer (CRO) and Partner. With over 20 years of experience in business development, operations, and sales management across various industries but specializing in Out of Home, Seth […]

Why Urban OOH is the Secret Sauce for Quick Serve Restaurant Success

  By David Burrick, Chief Strategy Officer, Intersection Co. The quick serve restaurant (QSR) category is a staple of the out-of-home advertising industry. It’s hard to drive down any highway in America without seeing a billboard letting you know there is a local fast food restaurant coming up at the […]

Vinyls Needed in North Carolina

    Logan Outdoor’s Todd McCoy writes Billboard Insider the the Red Cross and churches in North Carolina can put your used vinyls to good use: I wanted to see if you would want to put an article on BI about outdoor companies in and around the NC area about donating […]

Company of the Day – Rue Outdoor Advertising

Company: Rue Outdoor Advertising Headquarters: 503 Kensington Dr. Lafayette, LA 70508 Market: Lafayette, LA Phone: 337-654-2591 Email:  brennanbilleaud@gmail.com Rue Outdoor Advertising LLC is a billboard advertising display company located in Lafayette Louisiana. Rue has billboard displays along Interstate 10, Highway 167, and Highway 90. Brennan Billeaud is a native of […]

SignValue Selected to Manage Norfolk Southern’s Extensive Billboard Portfolio

PHOENIX, AZ – October 2, 2024 – SignValue, the leading Out-of-Home (OOH) advertising advisory services firm in the United States specializing in lease portfolio management, asset valuation, and brokerage, announced today that they have been selected by Norfolk Southern, one of the largest Class 1 railroad operators, to manage its […]

New Tradition Buys RSA Media

Yesterday New Tradition announced the purchase of RSA Media’s out of home assets in Boston.  We find this transaction interesting because RSA was owned by American Tower.  Maybe the billboards-are-just-like-towers experiment was a failure.  Maybe there weren’t enough opportunities to put antennas on billboards.  Maybe 28 billboards were overlooked amidst […]

Clear Channel Outdoor Adds Jones to Board

Clear Channel Outdoor has added a new board member.  Here is the press release together with SignValue’s analysis. SAN ANTONIO, Sept. 30, 2024 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced the appointment of Tim Jones to its Board of Directors (the “Board”), effective immediately. Mr. […]

JCDecaux Top Media, Publigrafik and IMC Merge in Central America

Paris, October 1st, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its majority-owned subsidiary JCDecaux Top Media SA has acquired from its founders 70% of IMC, a leading OOH company in Central America and the number one outdoor advertising company in Costa […]

Company of the Day: Roland Digital Media

Company:  Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN  38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 450 billboard faces including 41 digital billboards in Middle Tennessee.  In addition the company has a brand consulting and website design business (you can tell because the company’s website […]