By Solomon Partners, Marketing & Media / Tech Services Team Advertising spend continues to generate billions in revenue – in 2022, U.S. advertising spend is projected to exceed $305 billion on various forms of advertising or media channels, including television, radio, digital and online, and out of home. Historically, the […]
Other News
Park Outdoor Shoots and Scores with Boeheim Brothers and Daktronics Digital Billboards
Syracuse, NY – Jan. 5, 2022 – Media company Park Outdoor Advertising capitalizes on the flexibility of Daktronics digital billboard inventory by teaming up with basketball standouts Jimmy and Buddy Boeheim to promote their billboard business. The partnership is a Name, Image and Likeness (NIL) agreement, in which Park […]
LED Truck Media Enters Atlanta
ATLANTA – LED Truck Media, a digital mobile billboard agency, has expanded to Atlanta, marking another major U.S. city now served by the company’s digital billboard trucks that take advertising messages to where people are. LED Truck Media CEO Jonnathan Trilleras said adding Atlanta to a national footprint that now […]
Company of the Day – Eastern Outdoor Advertising
Company: Eastern Outdoor Advertising Market: Eastern North Carolina Headquarters: P.O. Box 1416, Kinston NC 28503 Phone: 252-286-7373 Email: Cameron@EasternOutdoorInc.com Eastern Outdoor Advertising is a full service outdoor advertising company offering printed and digital billboards throughout Eastern North Carolina, from Kinston and Goldsboro, to Jacksonville and Cape Cartaret, The Company was […]
Rothfelder’s OOH Legal Predictions For 2022
Little did I know after enthusiastically bidding good riddance to 2020 in my Billboard Insider article on 2021 OOH legal predictions, there would be a few days later an insurgence at the Capital, followed by a few weeks later a crippling ice storm in my hometown of Houston and throughout […]
Clear Channel Outdoor Closes 5 Acquisitions During Fourth Quarter 2021
Billboard Insider posted on the torrid fourth quarter 2021 out of home transactions market a couple of days ago. We have learned since then that Clear Channel Outdoor had been active along with the other major out of home companies. The company closed 5 acquisitions in 4 different markets for digital […]
6 Questions to Ask to Take Your OOH Company to the Next Level
Last week Dan Nausley talked about how the OOH Sales Mastery Class helps sales reps. Today Dan lists 6 questions to ask to take your out of home company to the next level. There are many small but growing out of home companies. What should a small out of home […]
Company of the Day: Eagle Displays
Company: Eagle Displays Markets: California Address: 6145 E Highway 50, Suite #114, Clermont, FL. 34711 Phone: 877-663-2453 Eagle Displays operates a billboard plant with 10 faces in California. The company is a member of geopath and the OAAA. [wpforms id=”9787″] Paid Advertisement
Adams Outdoor Buys Toby Outdoor Assets in N. Carolina and Virginia
January 3, 2022 This is to announce the closing on outdoor assets in North Carolina and Virginia from Toby Outdoor to Adams Outdoor Advertising. The Seller, Toby Outdoor, is a North Carolina-based company headed by Jim Troy. Jim says, “It’s extremely gratifying to have the opportunity to sell these assets […]
Scott Wells Commences Role as Chief Executive Officer of Clear Channel Outdoor Holdings
SAN ANTONIO, Jan. 3, 2022 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced that Scott Wells has commenced his new role as Chief Executive Officer and member of the Board of Directors, and William Eccleshare has transitioned to the role of Executive Vice Chairman of the Board. These appointments were announced concurrent with […]