A Billboard Insider reader asks” “What financial ratio and metrics do you recommend for a small billboard operator.” Here are the 5 financial metrics you should use to manage your out of home company. Occupancy Rate (occupied billboard faces/total billboard faces) This is the ratio of your sold billboard faces […]
We continue to get great reader comments on A 60 year Perspective on Billboard Structure Construction. Productivity Fabricators Jon Odom says wind load and the job site impact billboard costs There are several factors that contribute to billboard costs, the biggest is the wind load for the location, in most […]
Company: 9 Outdoor & 6 Outdoor Markets: Oklahoma Address: 7401 North Kelley Ave, Oklahoma City, OK. 73111 (9 Outdoor) and 303 North Boston Ave, Tulsa, OK. 74103 (6 Outdoor). Email: brown.douglas@griffin.news Phone: 405-812-3456 9 Outdoor and 6 Outdoor are affiliated companies which operate a billboard plant with 73 total faces including 26 digital billboard faces. […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Since the mid 1960’s, Woody Barnes has been fabricating, erecting, and installing signs, beginning with on-premises signs, then shifting exclusively to off-premises signs. Woody estimates that he has built more than 10,500 (and counting) signs in his career, as the primary owner of the Sign Company. In late 2023, he […]
By Neil Bell, Owner of New South Outdoor I am going to be building some wood pole signs this year. I would much rather have steel signs, but the numbers on the wood signs are much more attractive and reduce risk. Some of the best ROIs I have ever had […]
LOS ANGELES, CALIFORNIA, FEBUARY 27, 2025 — Skies Above Media (SAM), a leading independent out of home advertising media owner and operator based in the Los Angeles area, collaborated with Los Angeles based nonprofit newsroom, LAist, and the Los Angeles Regional Food Bank to provide essential fire and donation information […]
Company: Media Mpact Markets: Louisiana Address: PO Box 52496 Shreveport, Louisiana Email: amber@mediampact.com Phone: 318-989-7446 Media Mpact operates a billboard plant in Shreveport, Louisiana. Media Mpact purchased the billboards from Ace outdoor in December 2024. Amber Patton is Media Mpact’s founder. Prior to founding Media Mpact, she was a market […]
Our readers were right when they challenged Billboard Insider’s estimate that it costs $80,000 to construct a 14′ by 48′ static billboard and $30,000 to construct a 12′ by 25′ steel monopole static billboard. Here are the results of Billboard Insider’s survey on construction costs. One in three of our […]
Jeremy Male is retiring as OUTFRONT CEO after 11 years. What’s the verdict? OUTFRONT CFO Matt Siegel said this on the OUTFRONT 4Q 2024 earnings call: “…As CEO Jeremy navigated the company through its separation from CBS with its initial public offering, the subsequent conversion to a REIT corporate […]
