An eastern out of home exec writes Billboard Insider that revenue growth is a better metric than display face growth after reading Independent Out of Home Companies Grew Faces by 4% in 2025: Interesting to see the independents growing… face count is a measurement that really isn’t in play for […]
New York – August 5, 2025 – OUTFRONT Media (NYSE: OUT) today announced the expansion of its senior sales leadership team, reinforcing its commitment to helping brands break through where it matters most: in the real world. OUTFRONT has appointed Jim Norton as Chief Revenue Officer, Enterprise, Mark Bonanni as Chief Revenue Officer, Commercial, […]
Company: Choice Media Markets: Texas, New Mexico Headquarters: 11805 I-27, Amarillo, TX 79119 Phone: 806-352-6585 Email: Info@ChoiceMediaTX.com Choice Media is an independent billboard company which was started with nine billboard displays in 1992. Brad Tooley is the company’s founder and President. Choice Media and its sister billboard companies of Swift Outdoor headquartered in Waco, Texas […]
Billboard Insider prepares an annual list of out of home companies. We found 398 independent roadside billboard companies on the list which reported total display face counts for 2024 and 2025. We purposefully left the large public companies out of this analysis to see what’s happening among the independents. Here’s […]
Yesterdays ordinance article was well read and also received a comment from California based attorney Richard Hamlin of the Hamlin|Cody firm. We always appreciate feedback from our readers and wanted to share his comment. “When a state agency acts in its governmental capacity, that trumps local ordinances. When a state […]
Movia, the moving media market trailblazer, is at it again! Recently launching Digital Mobile Billboards Worldwide Programatically. After completing a successful first campaign with Audible, GroupM, and Perion (formerly Hivestack), the network is officially available to all OOH marketers. With Mobilytics providing audience measurement and attribution studies for 70% of Digital Mobile Billboards Worldwide, the team has […]
Company: Clark Signs Headquarters: 52213 SE 2nd St, Scappoose, OR 97056 Markets: Three States in the Pacific Northwest Phone: 503-543-5242 Email: dave@clarksigns.com Clark Signs was founded in Oregon by Dale Clark in 1969. Their services include sign design, fabrication, installation and service. Clark Signs owns and operates billboards in a three state area of the […]
There was a time recently when others knowing my plans and not moving quickly enough cost me. I found three contiguous pieces of property for sale, all legal for a billboard—a small island of county land in a sea of city jurisdiction. All three were listed with the same agent […]
In Fort Collins, Colorado, Colorado State University is moving forward with erecting electronic billboards around its campus. Fort Collins has a longstanding ordinance that prohibits such signage from being in the community as a way of trying to keep the city both visually appealing and uniform throughout. However, Colorado State […]
Last week Billboard Insider noted that more communities are replacing stoplights with traffic circles. Our readers are split as to the impact of traffic circles on a billboard’s sales. Half think that sales will increase or remain stable after a traffic circle is installed because there will be an increase […]
