A Billboard Insider reader asks, “My company is installing our very first digital. We are total neophytes in this industry. I’d like to gain some input on typical commission structures. Can you give some guidance?” Out of home sales expert Kevin Gephart says pay an 8-10% premium on base commission […]
JAMESTOWN, N.D. (NewsDakota.com) – Newman Signs, Inc. announced today that Jeff Schipper has assumed the role of Chief Executive Officer, succeeding Kari Newman Ness. Schipper, who has served as the company’s President for several months, takes the helm as the company embarks on a new chapter, while continuing to build […]
Here’s a great example of how to use the live feed capabilities of digital billboards. Throughout the two-plus weeks of Games competition, Lamar will display both the total number of gold, silver, and bronze medals won by U.S. teams as well as the total medals won by country, with counts […]
Company: Outdoor One Headquarters: 20 Landings Road – Suite C – New Buffalo, MI 49117 Markets: Northern Indiana & Southwest Michigan Phone: (800) 993-3476 Email: OutdoorOne@Yahoo.Com OUTDOOR ONE® Billboard Advertising has been serving Northern Indiana & Southwest Michigan for over 25 years. All of their Digital & Static Billboards are located along […]
This is the fifth and final installment of our series on out of home fabricators. We have previously featured Formetco, Productivity Fabricators, Lindmark Steel and Selective Structures. Today we feature RMG Outdoor. Company: RMG Outdoor Address: 4425 N 24th St #200, Phoenix, Arizona Phone: 800-525-8509 RMG is a member of the […]
Gerry Tabio has 35 years experience in helping media companies grow revenues. Last week the talked about the only 2 factors that contribute to reliable sales growth. Today he talks about the importance of bringing creative ideas to key accounts. You’ve noticed that top performers often have lots of small […]
Company: Page Outdoor Advertising Markets: Missouri Address: 1046 Osage Beach Rd, Osage Beach, Missouri Email: pagesignservices@gmail.com Phone: 573-280-2030 Page Outdoor operates a static billboard plant in Lake of the Ozarks, Cole County and I-70 in Saline County in Missouri. The firm is owned by James Page. To receive a free morning […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Here is a reliable OOH selling principle: During any given sales meeting, the prospect should be mostly talking and the salesperson mostly listening. A general rule of thumb is that the prospect should be talking about 70% of the time. Typically, in most OOH sales meetings the opposite occurs. We […]
What simple rules of thumb do you use to manage your out of home company? Here are some of Billboard Insider’s favorites. Out of home lease costs should be less than20% of revenues. Lease costs may have to be higher in urban areas, but they shouldn’t exceed 20% in rural […]
