Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Other News
Dynamic Outdoor Media Acquires Kassis Outdoor Advertising in Eastern New Mexico
Ty and Shanna Jones at Dynamic Outdoor are over 170 faces with the addition of an Eastern New Mexico billboard to their existing west Texas billboards and bus benches. Here’s the press release. September 1st, 2022 Hobbs, NM – Dynamic Outdoor Media announced today the acquisition of all of Kassis […]
Primary Media Acquires DTO Advertising in East Texas
August 31, 2022. Dallas, TX – DTO Advertising (“DTO”) announced today the sale of its out of home advertising displays and easements in East Texas to Primary Media Outdoor Advertising (“Primary”). DTO is a leading operator of traditional out of home displays in East Texas, serving markets including Jacksonville, Palestine, […]
Lamar Transit Expands in Chico
Baton Rouge, LA – September 1, 2022 – Lamar Advertising Company (Nasdaq: LAMR) today announced that Butte Regional Transit (B-Line Transit), a Lamar transit advertising partner in Chico, CA, will now permit brands to advertise on all sides of its transit buses and will add streetside and curbside advertising products […]
Have You Played Billboardle?
Insider noticed yesterday a press release from AdQuick announcing the launch of Billboardle, a free game that features a new billboard every day and gives players five chances to guess which state the billboard is located in. Always being up for a new challenge, we gave it a try and […]
Company of the Day: North Jersey Advertising
Company: North Jersey Advertising, LLC. Markets: New Jersey Address: 22 Howard Blv. (202), Mt Arlington, NJ. 07856 Email: Phone: 1-800-473-3033 North Jersey Advertising operates a 7 face digital billboard plant in the following New Jersey communities: Lake Hopatcong Frankford Belleville [wpforms id=”9787″] Paid Advertisement
Are You Complying with Sales Tax Laws?
From Jennifer Sloane, Sloane Law Office As I work on closing another purchase agreement for a client, where it was discovered in due diligence that the seller failed to pay applicable sales taxes during its ownership of the assets, I am compelled to write this article in an effort to […]
Kevin Gephart on Relevance when Selling Out of Home
Persistence is the key to selling out-of-home. But relevance is important as well, because persistence without relevance is annoyance. We’ve lost sight of relevance through all of the mass sales training and all the initiatives that come down from corporate. In my office we would have to take an actual […]
What Should Your Out of Home Bad Debts Be?
A reader asks what % of uncollected receivables is normal for an out of home company. Bad debts (e.g. an uncollectible account receivable) should be minimal at your out of home company because you can require payment within 30 days or you’ll take an ad down. You can also require […]
Company of the Day – New Tradition Media
Company: New Tradition Media Offices: New York – 584 Broadway, Suite 801, New York, NY 10012 Los Angeles – 3007 Washington Boulevard, Suite 205, Marina Del Rey, CA 90292 Email: contact@newtradition.com Founded in 2010, New Tradition is one of the fastest-growing Out-Of-Home media companies in the United States as well […]