Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Most of the time doing the right thing is good business. But sometimes doing the right thing hurts. On this week’s Billboard Insider podcast Justin Powell shared a situation where he did the right thing even though it cost. I knocked on the door of a business. It was a […]
SMI reports that the US ad agency out of home spend increased 133% in January 2022 versus January 2021. Ad Agency spending is returning to out of home after a screeching halt during covid. Digital advertising is growing fast. Radio, magazines and newspapers continue to decline. SMI thinks it captures […]
NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced version 6.0 of the Vistar Demand-Side Platform (DSP), which combines a highly visual out-of-home (OOH) media buying experience with the tools for data-driven campaign optimization that today’s digital buyers expect. The Vistar DSP manages […]
Company of the Day: Fruitland Outdoor Advertising Markets: South Carolina Address: 138 Webber Rd, Faffney, SC. 29342 Email: trey@fruitlandoutdoor.com Phone: 864-425-8259 Fruitland Outdoor is a family owned billboard company that operates in the upstate of South Carolina. The company is owned and operated by Joey Lemmons who founded the […]
John Bodger, OUTFRONT’s Twin Cities Real Estate Manager for 33 years, recently retired after a 42 year out of home career. Bodger built over 500 static billboards and 32 digital billboards during his career. Last week Bodger talked about R.O. Naegele Sr’s advice on dealing with landlowners. This week he […]
Don William Davidson died on February 8, 2022. Here’s Davidson’s obituary. He was 84 years old. Davidson had several jobs in the out of home business including a stint as CEO of Gannett Outdoor, the largest out of home company in the world at that time. He also worked at […]
Dave Clayton has over 40 years experience in advertising, including nine years running an ad agency specializing in Out-of-Home. Billboard Insider talked with Clayton last week. How did you get involved with the out of home advertising business? I had exposure to Out-of-Home working at a couple of large ad […]
NEW YORK CITY, NY – February 16, 2022 – Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced the launch of programmatic digital out of home at selected U.S. airports in partnership with JCDecaux North America. The programmatic DOOH (prDOOH) offering will be available at major U.S. […]
Company: Gigantic Media, LLC. Markets: Cleveland, Ohio Headquarters: 5222 Richmond Rd, Bedford Heights, OH 44128 Phone: 216-536-9036 Email: andy@giganticmediallc.com Gigantic Media was formed by Andy Greenwald and David Sternberg to develop wallscapes and billboards in Cleveland. Insider talked with Gigantic’s founder Andrew Greenwald. How did you enter the out of […]
