By Julia Cramer, Adomni Content Specialist Synopsis: OOH coupled with digital proves to be one of the most underrated ad types driving exceptional reach. The Out of Home Advertising Association of America (OAAA), in partnership with Comscore, recently released its new survey, “Consumer Insights: OOH and Online Activation,” which concentrated […]
WASHINGTON D.C. (May 25, 2022) – The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out Of Home (OOH) advertising industry, today released a comprehensive methodology for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide […]
Partnership provides Yahoo’s omnichannel demand side platform (DSP) with access to premium global DOOH inventory at scale via the Hivestack supply side platform (SSP) Montreal, Canada, New York, USA, – May 25, 2022 – Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic […]
Company: Klein Outdoor Advertising Headquarters: 54 Broad Street, Suite L107, Red Bank New Jersey 07701 Market: New Jersey Phone: 732-450-0505 Email: davidklein@kleinoutdoor.com Klein Outdoor owns and operates two two-sided 11 X 38 digital structure in Eatontown and Paramus New Jersey. The Company has developed and sold over 40 other locations in New […]
Here’s a selection of OUTFRONT CEO Jeremy Male’s comments at the JP Morgan Global Technology, Media and Communications Conference this week. Programmatic is sold at a premium If you look at our programmatic business…you’ll see we’re getting a buck extra cpm on programmatic… OUTFRONT is pushing rate We still have […]
2022 OAAA Legal Seminar – Save the Date Plan on attending the OAAA Legal Seminar on Tuesday, November 15 – Wednesday, November 16, 2022 at the Ritz-Carlton Pentagon City, 1250 South Hayes Street, Arlington, VA. Registration Fees: $550/person (received on or before Friday, September 30, 2022) $675/person (received beginning […]
(Atlanta, GA): In partnership with IKE Smart City, the City of Atlanta unveiled the first in a series of digital interactive kiosks called IKE (Interactive Kiosk Experience) at a ribbon-cutting ceremony on Tuesday, May 24, 2022. With Mayor Andre Dickens, Councilmembers and many other City stakeholders in attendance, the event […]
Company: Kentucky Outdoor Advertising Markets: Kentucky Address: 423 State Street, PO Box 917, Bowling Green, Kentucky. Phone: 270-842-6828 Kentucky Outdoor owns over 100 billboards in south central and western Kentucky. David Sears is President. Thomas Connelly is Vice President. Sears was named the 2017 small business person of the year by the Bowling Green Chamber of […]
Sean Reilly appeared yesterday at the JP Morgan Global Technology, Media and Communications Conference after missing the GO 2022 Out of home media conference with covid. Here are some of his comments. Lamar is setting records We’re on fire. Industry’s on fire. Lamar is continuing to set records every day. […]
By Chris Stark and Craig Berry, Stark Capital Solutions If you’ve been keeping up with the news lately, you’ve probably seen discussions over rising interest rates and the Federal Reserve’s recent rate hike of 25 basis points in March, then another 50 basis points in May. With more rate hikes […]
