Atlanta — Orange Barrel Media (OBM) is pleased to partner with artist Genevieve Gaignard and Atlanta-based independent curator Karen Comer Lowe on a largescale outdoor public art exhibition that explores the issues of race, class, and gender. The multi-media project, titled Look At Them Look At Us, is on view […]
Other News
Lamar Launches Suicide Prevension Campaign
Baton Rouge, LA – September 15, 2022 – In recognition of Suicide Prevention Month, Lamar Advertising Company (Nasdaq: LAMR) today launched a national Digital Out of Home campaign in partnership with Vibrant Emotional Health to elevate awareness of Vibrant’s mental health services and to promote the 988 Suicide & Crisis […]
Company of the Day: Orange Barrel Media
Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH 43222 Phone: 614-294-4898 Orange Barrel Media designs and operates more than 300 large format faces along with smart city kiosks in 24 cities including New York, Los Angeles, Boston, Wash DC, Atlanta, Denver, Charlotte, Baltimore, Columbus and Cleveland. The firm was […]
Kevin Gephart on Clear Channel Outdoor’s Sales Initiatives.
Every out of home executive or investor should watch the Clear Channel Outdoor Investor Day presentation. It delivers rare insights into one of the country‘s largest out of home companies. Today I’ll discuss what Clear Channel Outdoor Americas Chief Revenue Officer Bob McCuin said during his 20 minute talk which […]
OAAA Names OOH Leader Jeff Jan Head of Industry Initiatives
Jeff Jan Brings a Mix of OOH and Ad Agency Expertise to Newly Created Role WASHINGTON D.C. (September 15, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, today announced the hiring of Jeff Jan as […]
96% of Marketers Achieve ROI Goals with Out of Home Campaigns
BOSTON — Sept. 14, 2022 – OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, today released its third research report in a series of studies, this one citing nearly all (96%) respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing […]
BetMGM and Intersection Rebrand NJ Transit’s Meadowlands Rail Line
NEWARK, NJ — NJ TRANSIT and BetMGM today unveiled a new three year sponsorship that renames NJ TRANSIT’s Meadowlands Rail Line as the BetMGM Meadowlands Rail Line. The agreement on the naming rights is a first of its kind for NJ TRANSIT and will add additional non-farebox revenue over the course […]
Company of the Day – Oliver Outdoor Advertising
Company: Oliver Outdoor Advertising Market: Pennsylvania Headquarters: 110 W Diamond St. Butler, PA 16001 Phone: 724-256-8555 Email:sales@oliveroutdoor.com Oliver Outdoor, a family-owned outdoor billboard advertising company, is based in Butler, Pennsylvania. Founded in 2001 by brothers Jerry and Jaymie Oliver. The company operates in Western Pennsylvania to the north of Pittsburgh, […]
Neil Bell on Interstate Digitals
By Neil Bell, Founder and CEO, New South Outdoor I had a few folks reach out with questions about my comment in 10 Things I’ve Learned From Building 100 Digital Displays that I have never done well with a digital on an interstate. I know lots of operators who have […]
Pete Hautem on Sales Beliefs
All of us in sales have heard seminar type training pitches, have participated in sales strategy sessions, and been lectured ad nauseam about the correct and effective way to present your product/services, deflect objectives, create a desire/need, and pretty much every other strategy involving effective sales principles. All those “tips” are […]