Huntington Outdoor’s CEO Justin Powell gave a great talk at last week’s IBO show. Here are his thoughts on selling out of home. Keep your sales force focused. Our company is working to kind of limit the number of things we’re asking our sales employees to do. We are […]
PerView unlocks up-to-date reach, frequency, and hourly impression measurement across Out of Home media formats for Canadian buyers and sellers. Toronto, Canada (October 14, 2024) — Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, announced the expansion of its proprietary PerView measurement solution to Canada. PerView […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Scadron Outdoor Advertising Markets: Chicago Headquarters: 1015 West Grand Avenue, Chicago, Illinois 60642 Phone: 312-666.7500 Email: info@scadron.com Scadron Outdoor (formerly Arrow Signs of Chicago) is a fourth generation family owned firm which was originally founded in 1892 to do billboards and on-premise signs. In 1984 the company sold the on-premise business […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads […]
Terry Carmody, Integration Media “We expect PerView to become a bigger and bigger part of the world…. most people expect PerView and Place Exchange will probably will be able or have a good chance of passing the MRC standards. When that happens and somebody gets the MRC gold stamp of […]
Today, as I drove down a Central Florida roadway, I saw evidence of proactive steps taken by Outfront in anticipation of Hurricane Milton. Outfront had cut holes in the vinyls on both sides of a board. Kudos to Outfront. Sadly, I could not say the same for boards owned […]
Baton Rouge, LA – October 9, 2024 – Lamar Advertising, one of the largest outdoor advertising companies in the world, has activated its Tarp Team program to provide immediate help for the victims of Hurricane Helene in Georgia. Lamar’s Tarp Team donates and distributes used billboard vinyl to communities hit […]
Company: Sandau Bros Sign Company, Inc. Markets: Iowa Address: 1627 9th Avenue, Council Bluffs, Iowa. 51501 Email: rog@sandausigncompany.com Phone: 1-712-328-2342 Sandau Bros operates a banner, sign, bus bench and billboard plant in Council Bluffs, Iowa. The company has 8 billboard faces. The company was formed in 1985. Roger Sandau […]
Chris Cowlbeck, IBOUSA, on growth of the IBO Speedway “We now have 260 companies with 63,000 statics and 4,000 digitals in the IBO Speedway. We have started marketing to agencies that we are one of the Big Four.” Gina Stratford, YESCO, on Boosting Sales Tactics “One thing we ask all […]
